VaynerMedia

Friendships are underrated. 💕 When kate spade new york planned their holiday campaign, they leaned into a deeply resonant insight: celebrating female friendships. With Madison Beer leading the way, the campaign tapped into a niche yet powerful connection with their audience. Hear from Luis Núñez, our Creative Director, as he breaks down the insights that brought this campaign to life. 🎀 #client #holidaycampaign #marketing #friendships

Remember when Mr. Peanut and A-Rod took over the Super Bowl? Yeah, we could never forget it either. 🥜📺🏈 Katie Haller, our Associate Creative Director, takes us back to 2019 when she was front and center during our first-ever Super Bowl commercial for Planters. 📲 Imagine the war room buzz as we went live on social while working in real-time with a Mr. Peanut animator. It was truly epic. #ThatsSoVayner #SuperBowl

🌎✈️ The winner of the VXXV World Tour is... What a ride! Sending two brave Vayner teams (Mimia Johnson, Hanna Park, Nick Dio, Aengus Boyle) to complete challenges across 15 offices worldwide was no easy feat. The prize? Ultimate bragging rights. It was a close race until the end. Check out the video to get a glimpse of their travels, and watch till the end to meet our winners. 🏆 You can look back at all the travel and fun here: https://lnkd.in/e2FHYY9e #VXXVWorldTour #TeamGoGetters #VaynerMedia

TB to the time we changed the name of a town for a campaign. 🌴🥪 Nick Miaritis, our Chief Client Officer, shares the story of what happened when a client told us the sky's the limit on our next marketing project–an epic campaign that had everyone talking about Miracle Whip. Complete with press conferences, documentaries, and plenty of local drama. Love it or hate it, you have to admit it made some waves. #thatssovayner 

Team Go-Getters 🤝 VaynerMedia Tokyo 🇯🇵 The last stop on the VXXV world tour before returning to home base, Aengus Boyle and Nick Dio are exploring Japan for ways to score some points. And they did — +700 points for Team Go-Getters for trying a local delicacy (they had many) and sticking stickers on 3 landmarks! What's next? We're announcing the winning team at the VaynerX holiday party! Head to our social channels to stay updated and look back at the full tour on https://lnkd.in/eGkbiTYj #vxxvtokyo #vlog #officetour

15 15 15 ✨ Our angel number of the year. As we wrap up 2024, we’re closing out VXXV—a campaign celebrating 15 incredible years of Vayner. It's been nothing short of extraordinary, from social buzz and exclusive events to global press and an epic race between two teams visiting all 15 of our offices worldwide. As Campaign US put it, 15 and Vayner are a match made in heaven. Our CMO, Avery Akkineni, breaks it all down below! For the full story, click the link in the comments. 👇

Another unforgettable holiday party in the books! 🥳 This week, we gathered in NYC to celebrate an amazing year filled with standout campaigns and countless SMAs. But this one was extra special—our golden birthday! VXXV marked 15 incredible years of Vayner with 15 global offices and an epic campaign to tie it all together. Here’s to the next 15 and beyond. 🥂✨

🚨 Instagram’s New “Trial Reels” Feature: A Game Changer for Content Strategy 🚨 Instagram has rolled out “Trial Reels,” a powerful feature designed to help brands test new content ideas without impacting their main feed or followers’ experience. Our Platform Strategist, Isaac Cabrera, breaks it all down for us. Here’s how it works: 👉 Trial Reels are shared only with non-followers, making them a perfect testing ground for experimental content. 👉 Available to professional accounts, this feature allows brands to toggle on “Trial” when posting a reel. 👉 Engagement metrics like views, likes, comments, and shares are tracked for 24 hours. 👉 If the content performs well, brands can share it with their followers—or even automate the process to post if the reel gains significant traction in 72 hours. 💡 Why does this matter? This feature provides a safe space for innovation. You can test bold ideas, refine your strategy based on real-time feedback, and build engagement with fresh audiences—all while keeping your feed clean and on-brand. 🔑 Pro Tips for Maximizing Trial Reels: 1️⃣ Test new ideas: Experiment with non-followers and track metrics like view-to-share ratio. 2️⃣ Repurpose rejected content: Turn client “no’s” into data-driven opportunities. 3️⃣ A/B test hooks: Publish multiple reels with different covers or openings to find what works best. 4️⃣ Leverage old hits: Repost viral content to attract new audiences without follower fatigue. 5️⃣ Target specific audiences: Perfect for testing niche or high-volume cohort content. 6️⃣ Balance your feed: Use Trial Reels strategically while nurturing your followers with regular content. 🎯 Instagram just gave us a testing playground—what’s your first Trial Reel going to be? #socialmedia #platforms #socialmedia #culture

As the year comes to a close, we want to take a moment to spotlight one of our incredible champion partner: VaynerMedia! The supportive team at VaynerMedia has once again poured their time, energy, and dedication into bringing COOP’s mission to life. This exceptional partner exemplifies true collaboration across all three of COOP’s pillars: Head, Heart, and Hustle. This year, VaynerMedia leaned into the Hustle pillar by hosting two virtual Open Houses and hiring nearly 30 fellows into their Residency Program. They also supported the Heart pillar by participating in our Diversity Panel during the Spring Cycle. Additionally, they rounded out the Head pillar by sharing valuable technical expertise through their Paid Social Workshop, which served as a highlight for our fellows as they learned invaluable tips and skills. We are endlessly grateful for the passion and commitment VaynerMedia has shown to our partnership and we can’t wait to continue building amazing engagements together in the upcoming new year! Special thanks to Patrick Schaaf, Sena Y. and the whole VaynerMedia team!