VaynerMedia’s Post

Transcript

Christmas really sucks unless you have the right people around you. And that's what this year's Kate Spade holiday campaign was all about, celebrating the ones in our lives who are there 365. The task was simple, connect with Gen. Z and do it in an unexpected way. But also weaving in a cohort that we had this female audience who is often the girl in the friend group who was overlooked but does everything for everybody else. So we thought, how do we bring this person to the spotlight? How do we celebrate them the way that they are always showing up or. Celebrating their friends. So the idea was simple. Let's truly make them the star of the show. And we found this really cool connection with Grammy nominated artist Madison Beer who was always on social talking about her best friend, someone who we've actually never seen. Are you tracking? So we got Madison Beer and her best friend to surprise two other best friend couples by participating in the Kate Spade Holiday campaign and meeting Madison Beer and her best friend. It was perfect. We decked the halls and these generous young ladies along with Madison Beer. In the new Deco collection from Kate Spade and we truly shine the light on these deserving best friends through this token of appreciation. It was a great piece of creative to work on. I'm so grateful for the amazing young lady who participated in the campaign. If you haven't checked it out, make sure you do. And from all of us here at Intermediate at the holidays.