VaynerMedia’s Post

🚨 Instagram’s New “Trial Reels” Feature: A Game Changer for Content Strategy 🚨 Instagram has rolled out “Trial Reels,” a powerful feature designed to help brands test new content ideas without impacting their main feed or followers’ experience. Our Platform Strategist, Isaac Cabrera, breaks it all down for us. Here’s how it works: 👉 Trial Reels are shared only with non-followers, making them a perfect testing ground for experimental content. 👉 Available to professional accounts, this feature allows brands to toggle on “Trial” when posting a reel. 👉 Engagement metrics like views, likes, comments, and shares are tracked for 24 hours. 👉 If the content performs well, brands can share it with their followers—or even automate the process to post if the reel gains significant traction in 72 hours. 💡 Why does this matter? This feature provides a safe space for innovation. You can test bold ideas, refine your strategy based on real-time feedback, and build engagement with fresh audiences—all while keeping your feed clean and on-brand. 🔑 Pro Tips for Maximizing Trial Reels: 1️⃣ Test new ideas: Experiment with non-followers and track metrics like view-to-share ratio. 2️⃣ Repurpose rejected content: Turn client “no’s” into data-driven opportunities. 3️⃣ A/B test hooks: Publish multiple reels with different covers or openings to find what works best. 4️⃣ Leverage old hits: Repost viral content to attract new audiences without follower fatigue. 5️⃣ Target specific audiences: Perfect for testing niche or high-volume cohort content. 6️⃣ Balance your feed: Use Trial Reels strategically while nurturing your followers with regular content. 🎯 Instagram just gave us a testing playground—what’s your first Trial Reel going to be? #socialmedia #platforms #socialmedia #culture