ULSE's Sayon Deb previews what's to come in our new research, which will be unveiled at #CES2025. 👇 We know standards are the launching pad for innovation. But how are they impacting consumer behavior in the smart home sector? Find out at our CES panel "Safeguarding Innovation: How Standards Create a Safer World." https://lnkd.in/ekzc6hip
Trust drives market success. That's the compelling story emerging from new research from UL Standards & Engagement on smart home tech—where certification marks are becoming as powerful as brand names in consumer decisions. For #CES2025, I'm pleased to moderate a groundbreaking panel where ULSE will unveil new insights on how standards and subsequent certifications aren't just about basic protection—they're fundamental to innovation and market success in the smart home. Join us at the "Safeguarding Innovation: How Standards Create a Safer World" panel where we welcome: Rebecca Zavin, Chief Technology Officer, SimpliSafe Christopher LaPré, Head of Technology, Connectivity Standards Alliance Kerri Conn Haresign, Sr. Director, Tech & Standards, Consumer Technology Association Lesley Rohrbaugh, Head of ULSE Insights and Policy Analysis ⌚ Monday, Jan. 6 | 11-11:40 AM PT 📍 LVCC, West Hill, W232 And in the meantime, check out our early insights from the research: https://lnkd.in/eusjEUmu CES #SafetyStandards #SmartHome #IoT