Interesting truth about branding in the wine industry. Does your brand know it’s customer avatar? Are you making sure you resonate?
Entrepreneur / Brand Builder & Marketer / Impact Investor / Advisor / Board Member (Beverage & CPG)
There’s an overlooked truth in the wine industry… 59% of wine drinkers are women…yet men represent 82% of winemakers… so why are most wine labels still designed with men in mind? In fact, 80% of female wine consumers decide on a bottle based purely on its label. That’s makes the label more than just a branding statement. It literally is the difference in a brand’s bottom line. The impact of labels is even more profound for women. Designs with feminine cues, such as soft colors or gentle imagery, increase the likelihood that women will not only purchase the wine but also anticipate enjoying it more. What does this mean for brands? The wine industry has often leaned into traditional or masculine designs—rugged animals, dark labels, and classic imagery. However, as consumer behavior shifts, we’re seeing a rising preference for unique, colorful, and even playful labels that appeal to women. This opens the door to a whole new conversation: are we designing products that resonate with today’s market? The label is no longer just a design element. It’s a consumer magnet. How should brands change their strategy with this in mind? https://lnkd.in/dd5RgzWW #wine #wineandspirits #packaging #beverageindustry