Smarty Pantz Marketing’s Post

Sometimes, you hear a story in our industry that really resonates and leaves a lasting impression. The story behind Koia is that type of story that makes you say "wow." When you think of Koia, you relate it to health, sustainability and lifestyle. You wouldn't hink that one of it's Co-Founders was the mind behind Four Loko, a beverage that has been through a ton of controversy. That's why Christopher Hunter story is one you can't help but find fascinating and uplifting. Chris originally founded Four Loko and despite seeing massive success, the brand was ultimately embroiled in controversy that led to his departure. And that led to a 180 degree shift. In 2016, Chris co-founded Koia, born out of his own family’s dietary needs and a broader demand for accessible, plant-based nutrition. Koia stands out with its simple yet effective promise: a delicious, ready-to-drink plant protein beverage that supports a healthy lifestyle without compromising on taste. As of February 2023, Koia was selling about 2 million bottles per month in more than 25,000 stores nationwide Chris Hunter’s transformation from catering to party-goers to serving health-conscious individuals mirrors a significant shift in consumer trends towards wellness and sustainability. His ability to adapt and innovate continues to influence the beverage industry profoundly. Thought's on Koia's backstory? What other cool stories have you heard in the industry?