One of the hardest lessons I've learned is this:
What's obvious to me isn't obvious to others.
I realized this when we were refreshing our company strategy doc.
I'd rather build things than write strategy, but at our size, I can't make every decision. So it’s useful to have a clear strategy that aligns the team.
I wrote a draft, and asked for feedback.
I was told it wasn’t clear. Fine, I added more details.
Still not clear enough. Okay, more details.
Still the same response.
I felt frustrated pretty quickly. I thought I got it all down, and it seemed pretty clear to me. At one point I just wanted to say, “look man — just tell me what you want to hear, I’ll write that.”
Eventually what I realized is that the problem was that I had a deep aversion to including anything “obvious” in the strategy, but that’s exactly what the team needed from me.
I actively avoid saying the obvious things, because I want to be liked, and when other people say things that are obvious to me, I think they’re being pedantic and condescending, and worse — stupid. And I don’t want people to think that about me.
But the obvious things are only obvious to you because they are deeply informed by your own intuition and experiences — those obvious things are the things that are most likely to be inside your zone of genius. They are actually the most important things to communicate.
Thinking that other people are like me has impacted me over and over — to think what’s obvious to me should be obvious to everybody else, he way I would react is the same way everyone else would react.
When I realized what the team really needed me to do is offload my intuition, and especially the things that were most “obvious” to me, overnight, the team told me the strategy became much clearer and more useful.
I have to remind myself of this often: people think differently from me, and we each have our own zones of genius that aren’t the same.
That’s what makes teams powerful — if we hold back the things that are “obvious” to us, we don’t get to multiply each other’s effectiveness. We hold the team back.