Runway’s Post

Are you doing finance? Or are you just doing accounting … but in the future? What is finance? I talk to a lot of finance leaders, and what finance even means is different from company to company, from leader to leader. Most finance teams agree that finance involves reporting accurate numbers, running smooth budget cycles, and working with accounting to close the books. But if that’s all you’re doing, that’s just accounting, but in the future. The best finance teams, they know that finance is about strategy and creativity. It involves making strategic decisions that involve the entire company. That requires an understanding of what really drives your business, so that you can creatively generate new ideas to drive the business forward together with the entire team. That’s how you make a real strategic impact, and that’s what finance is really about. I spoke recently with Cooper Lycan, founder of SoBet on how we helped their team do exactly that. You can read it in the comment section below, if you like.