RTL AdAlliance

📺 The 31st edition of the TV Key Facts will celebrate a big wedding: Human and Tech say « I Do ». 👰♀️ Across the aisle we bring together tech enthusiasts and champions of human creativity to celebrate the convergence of these two worlds. 🤖 Let’s toast to 31 years of data championed by the TV Key Facts, and to our coveted speakers and guests who share the newest insights from the world of Total Video and discuss how they themselves have embraced this union.   🎥 The show will be broadcasted live from the RTL studios in Cologne on Thursday November 7th at 4pm CET! Make sure you are registered to our LinkedIn Live Event!

🚀 M6+ Streaming: A Strong Start & Exciting Future! 🚀 Since it’s launch in May, M6+ has experienced impressive growth: 📈 30% increase in reach ⏱️ 45% rise in total hours viewed 📱3.5 million app downloads, with 40% on Connected TVs In this year’s edition of TV Key Facts, Eva Respaut, Business, Innovation & Data Director at Groupe M6, shared valuable insights into the strategy behind these impressive results. 💪We’ve achieved this success by combining high-quality content with user-focused features. M6+ offers 30,000 hours of content, including exclusives, AVOD, and niched genres like MMA, Telenovelas, and Sci-Fi. To improve the user experience, we’ve added multi-profiles, podcasts, and a fan-experience during UEFA-Euro. Our new AI-Driven search helps users discover content based on their preferences. 👀Looking ahead, we’re expanding with FAST channels, coverage of the FIFA World Cups, and the launch of M6+ Max, our ad-free premium service. Want to know more about Bringing Broadcast Video on Demand to the next level? Check out: https://lnkd.in/eqhHHJyA #M6Plus #Streaming #Innovation #ConnectedTV #UserExperience #ContentIsKing

🏈 On Dec 22nd, RTL Deutschland broadcasts the games of the Los Angeles Rams, Seattle Seahawks, and Arizona Cardinals on RTL and RTL+! An early Christmas gift for all NFL fans in Germany! The final weeks of the regular season decide who gets to play in the NFL playoffs and ultimately secures the winning team a place in the Super Bowl in February. A must watch for any NFL fan in Germany - full of action and emotions on RTL linear and streaming! #NFL #RTLDeutschland #EarlyChristmasGift #Football #LiveSports

Big news in European adtech! M6 Publicité, the sales house of Groupe M6 is partnering with our sister company, smartclip, to transform the adtech business in France. This strategic move aligns with RTL Group’s strategy to foster alliances and partnerships and drive growth across Europe.  A major step forward for broadcasters, powered by innovative adtech! 🚀

📺 Now also for brands: Incentivise local shopping on TV with ATV trade marketing solutions! 🛒 The RTL AdAlliance SME Unit and the Offerista Group have teamed up to promote brands with localised ads on the big screen. FMCG Companies that are listed with multi-store retailers can now advertise their products on TV using classic trade marketing tools to effectively reach their target audiences and pointing them towards grocery stores in their vicinities. 🍊 Valensina, one of Germany’s leading fruit juice companies, is the first to use this solution to promote its popular Valensina KIDS juice in +2000 supermarkets in Germany. This ATV campaign is part of a large retail campaign to increase the visibility and sales of the brand in the shops it is listed in, taking the potential of trade marketing to the next level.

🌍🙌 Transforming the ad world into an inclusive space for ALL! Two years ago, P&G kicked off a movement to make advertising more accessible for everyone. This call for industry-wide collaboration led to the creation of the Advertising Accessibility Alliance. Katty Roberfroid, Director General of egta, offered valuable perspectives on this topic in this year’s TV Key Facts. 📺🎧 The focus? Ensuring advertising is accessible to all, especially those with hearing and visual impairments, through initiatives like audio descriptions and closed captions. 🏅Brands like Baileys raised the bar with image descriptions, Guinness made history with live descriptive audio commentar for the 2024 Six Nations, and FranceTV made headlines by airing 100% subtitled ads during the Olympics! 🎉📺 👏Today, 80% of P&G’s European assets are delivered with captions and we’re just getting started! With amazing collaborations across TV, digital, and social, we’re transforming the ad world into a more inclusive space for ALL! We’re just getting started. Let's continue to #BlendForBetter and make advertising accessible for everyone. 💌 Want to know more about accessible advertising? Check out: https://lnkd.in/dmqNnMuX #PioneeringChange #AdvertisingAccessibility #Empowerment

🎉 Celebrating 20 years of positive change in the coffee industry! 🌍☕️ We are thrilled to share the launch of the “Coffee Changemakers” campaign, honoring the 20th Anniversary of Fondazione Lavazza by highlighting 20 unsung heroes in the coffee world. 🤝 In collaboration with BBC StoryWorks and RTL AdAlliance, this campaign featurs stunning illustrations by Sofie Birkin. It highlights the impact of sustainability and community support worldwide as part of Lavazza’s “Blend for Better (B4B)” journey. 🌟 The collaboration kicked off at RTL Beach in Cannes and was strengthened in Turin, where Lavazza, BBC, and RTL teamed up to craft authentic, empowering stories that shine a light on the heroes behind the Lavazza Foundation’s work. ☝To find out more about the campaign, read our article on the collaboration: https://lnkd.in/dGH8ShMP We’re proud of this milestone and look forward to continuing to build on these powerful stories! 🌱 Lavazza Group BBC Studioworks #Lavazza #CoffeeChangemakers #Sustainability #B4B #Impact #Collaboration #Anniversary #Community #RTLAdAlliance

👉📺 We were at Future of TV Ads Global! This event, organised by Adwanted, has become the closing event for our industry—a final gathering of media and advertising players before the holidays. 🎤 For RTL AdAlliance, we discussed the virtuous circle of media with our CEO Stéphane Coruble, exploring why we do what we do and how we could do it better through collaboration. Senior Brand Director Jean-Baptiste Moggio gave a quick-fire round on the newest insights from our recently published edition of the TV Key Facts, busting some myths for the industry. So, what are our takeaways? Perhaps it’s how dominant our core values are reflected in our industry and how aligned we all are. 🤝 We’ve heard it many times over the two days: for TV to mark its presence, collaboration is needed on many different fronts—even Disney+ agreed. 💡 Simplicity is key. Whether it’s making it simpler to buy or measure, it all goes hand in hand. We need to remember, viewers don’t turn on their TV thinking they feel like watching FAST today—they simply watch TV. We in the industry might be at risk of talking about this simple thing with way too much complexity. 🍃 Is TV telling the right story? This question was posed by analyst Ian Whittaker, who believes we aren’t. TV needs to change the narrative, as ad spend often does not reflect the data and reality shown by stats. This was also picked up by Jean-Baptiste, who showed that people working in our industry overestimate the amount of SVOD watched by the general public by a lot. So let’s stop looking backwards and start seeing Total Video in a new way! 👊 And finally, to make things more collaborative, simple, and to change the narrative and look at TV in a new way, we need to be determined. We can achieve these measures and we are future-proof—because TV is still very, very far from being dead! #TV #TotalVideo #FTVA #RTL #Advertising #Media

🇳🇱 📊 Exciting Digital Media Trends in The Netherlands! As a business that collaborates with publishers and advertisers in Europe and beyond, it is crucial  to keep up with innovations and trends across all markets. Pleased to present our most recent discovery about The Netherlands, a study by Screenforce and GfK. Their study delivers key insights into changing digital habits and media consumption - check out these 3 findings and find more below! 💪 Trust in news media on TV, radio, and news websites/apps is high and continues to increase. Trust in news via social media has further declined. ✔️ The most common reason for subscribing to a new media service is a specific sport or series, while cost or infrequent usage are reasons for cancelling. 🕗 The number of people watching live or time-shifted TV has not changed significantly, but more people are watching ahead, especially among young people. More on the study:  https://lnkd.in/eqjdKtxC

🎊 Join us at Future of TV Advertising Global! The end of the year is coming closer, and in the advertising industry this means that we are coming together one last time to discuss the advertising market at the #FTVAG in London. 📅 10-11 December 2024 We are excited to have two speakers involved in this years programme: 🎤 Stéphane Coruble, CEO of RTL AdAlliance will speak about the rebirth of media's virtuous circle at 11:30 AM on Tuesday. 🎤 Jean-Baptiste Moggio, Senior Brand Director of RTL AdAlliance is hosting a session on the results of this year's TV KeyFacts called "Humans & tech say: I Do" on Wednesday at 11:30 AM. We are looking forward to seeing you there! #TV #TotalVideo #RTL #RTLAdAlliance #Advertising “TVAds #Ads #outlook