Redpines

Top 10 trade show mistakes you need to avoid. Stand out where it matters—your trade show strategy starts here

Speaking appearances at industry conferences are great opportunities to put yourself and your company before a highly informed audience that has actually paid money to hear what you have to say. To help you and your company take center stage, I’ve put together a checklist that outlines the important steps in securing a speaking appearance and maximizing its impact: Download this simple guide to find out how and when to submit a winning speaking proposal: https://lnkd.in/eXkCqSAW

Do you have trade show anxiety? Reduce your stress by reading a complete list of every marketing and communications task you need to do starting one year before a show and continuing during a show and even after. https://lnkd.in/entcMF3B

Toolbox: Unlock the Potential of Contributed Articles in Your Marketing Plan Want to boost your brand's visibility and establish yourself as an industry expert? Contributed articles can be a game-changer! Read the full article: https://lnkd.in/eBP-ifQi Key benefits: Top-of-funnel marketing: Reach a wider audience and generate leads. Showcase expertise: Highlight your knowledge and problem-solving skills. Build credibility: Establish trust with potential customers. hashtag #contentmarketing #contributedarticles #marketingstrategy #thoughtleadership

Are you familiar with backlinks? They are links on someone else's website that point back to your website. Read the full article: https://lnkd.in/e-TAGt_X Examples of authoritative backlinks that improve your website SEO are trade press, conference websites, and YouTube videos. We explain how to get more of each of those types, and what they will do to improve your overall marketing. 

A lot of people think the only way to improve SEO is to agree to long, drawn-out, month-after-month services forever. If you’ve thought this, it’s understandable because that’s all that many SEO providers offer. It’s enough to scare you away from even trying to improve your organic search traffic. But the good news is that there's another option: a one-time SEO audit. A quick audit is like periodic maintenance on your car. Read more: https://lnkd.in/e7TW7KGz #redpinesblog #SEOservices #SEOaudit #SEO

Ever wondered how to make your trade show booth stand out when you don't have standard products to display? That's the challenge we recently tackled with our client Javelin at the Sensors Converge Expo. Here's what we did to help Javelin create an effective presence with a modest 10x10 booth: - Focused on the company's strengths, not products - Used a customer testimonial as the centerpiece - Kept the design simple yet impactful You can read the full story of Javelin's booth strategy here!

Are you inconsistent or out-of-date on doing these regular checks and backups for your website? Is this one of those things that never gets crossed off your long to do list?  Read more: https://lnkd.in/gFubXGhR Does your computer operating system need updates? Are there software and/or applications you use that require updating? Check website plugins that need updating. For the subscription services and SAAS you pay for monthly, are you still using them? Are they useful? Are you getting a return on your investment? Do you have access to your Google analytics?  How about your hosting account?  Are all of the domains you own still working? I shared a story about one of his domains and how you might not even know if a domain switch takes place.  Make sure your data is backed up daily by either 2 different cloud backups, or an external drive that backs up regularly plus a cloud backup. Check to make sure your website is being automatically backed up regularly too. 

Showcasing Success: How Redpines Helped Javelin Stand Out at Sensors Converge Read the full article here: https://lnkd.in/eN5ujWaP From Day 1, Redpines has been helping clients achieve more successful results at trade shows. At this year's Sensors Converge Expo, we were honored to have two clients exhibiting: Posifa Technologies and Javelin ASIC Devices. Javelin's first time at Sensors Converge was a huge success! We focused on highlighting their team's experience and the positive relationships they've built in Silicon Valley. A custom backdrop with a testimonial from a satisfied customer helped them stand out and connect with potential clients. #trade show success #Redpines #SensorsConverge #JavelinASICDevices #SiliconValley #networking #business #expo

Do You Have Trade Show Anxiety? (Your Complete Trade Show Marketing & Communications Checklist) Read the full article here: https://lnkd.in/gf4ru8pC Pre-Show Activities -Long-term planning (6-12 months): Develop overall strategy, budget, and theme. Identify speaking opportunities and awards. -Mid-term planning (3-6 months): Finalize award submissions, complete exhibitor profile, and create advertising materials. -Short-term planning (1-3 months): Execute media and digital marketing campaigns, finalize booth design and materials. Showtime -Booth setup and staffing: Ensure smooth operation and lead generation. -Media relations: Conduct press conferences, media interviews, and provide press materials. -Lead generation: Capture and follow up with potential customers. Post-Show Activities -Follow-up: Send thank-you emails and nurture leads. -Evaluation: Assess trade show performance and identify areas for improvement.