Pop Up Grocer

The best holiday is upon us—hundreds of new products have just dropped at Pop Up Grocer. View the latest emerging brands and their latest creations at our flagship store in New York City, and online via our Brand Directory. https://lnkd.in/gfwCaRba

Hundreds of new products are hitting our shelves this week. Get a sneak peek of 'em on our Brand Directory: https://lnkd.in/gfwCaRba 🛒

Introducing: our newest box, in collaboration with Christina Tosi. Discover 6 items handpicked by the two-time James Beard Award-winning chef & owner of Milk Bar. Available now! Featuring: Milk Bar Revival Food Co. Sweet Deliverance poppi Haven's Kitchen Chicago Vegan Foods

Congrats to this year's recipient 🏆 of The Pop Up Grocer Fund, Whims Delights! In reading founder Leanne Viola's submission, we learned of the brand's moving story. Five years ago, Leanne was diagnosed with an autoimmune disease and lost all of her hair. She was told she had to be on medications for the rest of her life—which she refused—so instead, she decided to change her diet. And these circumstances inspired the creation of Whims: plant-based, low-sugar treats. As the recipient, Whims will receive a cash grant, placement on our shelves, and access to the PUG braintrust. 🧠 To all of our applicants: thank you for your time and care in applying. This year, we saw more submissions than any year prior, indicating the growth in this industry, and the challenges we all face in an effort to make it better. Look for Whims Delights in our store(s) soon, and remember that every visit to Pop Up Grocer supports a new brand in its infancy (including our own!). About The Fund 💰: Every store pays it forward. We contribute a portion of total product sales to The Pop Up Grocer Fund, through which we further support founders—those that are under-resourced and underrepresented—and their creations, with a combination of cash, guidance, and services.

One of the most common questions we get is, "how can my new brand be a part of Pop Up Grocer?" The answer is: apply on our website! We review submissions on a rolling basis—we're literally always looking. 👀 Introducing a new product to an existing line? This is the perfect fit for PUG, too. Looking forward to hearing from you. 😎

We love when the local news visits, and when they nail the intro: "the most unique grocery store in all of New York City." 🙃 Thanks, Wnbc Channel 4!