Have you ever wondered why some private brands just seem to hit the mark perfectly? It's not just about affordability anymore; it's about quality and innovation too.
Retailers with standout private brands are nailing it in three key areas: merchandising and brand building, insights-led product development, and next-generation sourcing
These aren't just fancy terms—they're the magic ingredients that make your favorite store brands so irresistible. But here's the kicker: not every retailer will reap the rewards.
In our latest article, my amazing colleagues Dymfke Kuijpers Patricio Ibáñez Ryan Drassinower Kaufman and I explore how retailers who are strategic about their private-brand portfolios can see a real boost in margins, consumer loyalty, and market share.
Curious to know how they do it? Want to understand where these capabilities should fit into the organizational puzzle? Check out our insights and learn how to achieve private brand excellence.
Dive into the full article here: https://lnkd.in/dnyJz6Gv
Exciting to see so many emerging brands coming together at Pop Up Grocer! It’s inspiring how data-driven insights can enhance product launches and customer experiences, especially during high-demand seasons like the holidays.