Paid Search Association (PSA)

Last Minute Tips to Ensure Cyber 5 Success: ✅ Raise budgets for high-performing campaigns in anticipation of increased volume ✅ Highlight deals with sitelinks, callouts and promotion extensions ✅ Highlight deals directly in ad copy ✅ Ensure your landing page highlights relevant promotions ✅ Use the sale price attribute and or promotion feature in Merchant Center ✅ Look at price competitiveness in Merchant Center and adjust as needed throughout. ✅ Consider utilization of seasonality adjustments ✅ Request an hourly depleted budget report from Google or craft your own. ✅ Create a custom column to help easily view what % of daily budget has been depleted ✅ Stop serving on SKUs that significantly under perform, focusing investment on what you know will drive results. ✅ Eliminate poor performing keywords & search terms ✅ Target deal, Black Friday & Cyber Monday based keywords What other tips & tricks do you have? Comment Below Sponsored By: JumpFly: https://www.jumpfly.com/ Klever Programmatic: https://www.beklever.com/ Adalysis: https://adalysis.com/ #paidsearch #digitalmarketing #paidsearchassociation #googleads

Find essential tools and information in Google Merchant Center Next with Nikki Kuhlman. Content: • What to do when you first get access • Where to find product feeds • Navigating the products • What is "Needs Attention" • Auto Improvements • Add-Ons • Shipping & Returns Sponsored By: JumpFly: https://www.jumpfly.com/ KLEVER Programmatic: https://www.beklever.com/ Speaker: Nikki Kuhlman Host: Sarah Stemen

Find essential tools and information in Google Merchant Center Next with Nikki Kuhlman. Content: • What to do when you first get access • Where to find product feeds • Navigating the products • What is "Needs Attention" • Auto Improvements • Add-Ons • Shipping & Returns Sponsored By: JumpFly: https://www.jumpfly.com/ KLEVER Programmatic: https://www.beklever.com/ Speaker: Nikki Kuhlman Host: Sarah Stemen

Join JumpFly's VP of Search, Nikki Kuhlman, this Friday, November 8th, as she discusses Google Merchant Center Next. #PPCChat #SEOChat https://lnkd.in/g3fakFip

Today at 12:00pm EST! Watch Here: https://lnkd.in/ejteiiZn

We go live with Nikki Kuhlman and Sarah Stemen, MBA tomorrow at 12:00pm EST. Join us and learn the ins and outs of Merchant Center Next. Watch Here: https://lnkd.in/ejteiiZn Sponsored By: JumpFly, Inc. & Klever #paidsearch #digitalmarketing

Find key tools in Google Merchant Center Next with Nikki Kuhlman of JumpFly, Inc.! 🛒 🔎 First steps when you get access 🔎 Finding product feeds & navigating products 🔎"Needs Attention” alerts, 🔎Auto Improvements 🔎Add-Ons 🔎Shipping & Returns setup Watch Here: https://lnkd.in/eQDNagad Join Here To Get an Email Reminder: https://lnkd.in/ejkCwNvY Sponsored By: JumpFly, Inc. & Klever #GoogleMerchantCenter #Ecommerce #ShoppingAds

One of the major perks of Paid Search Association (PSA) is our webinars! This one will be fantastic!

Join top experts and thought leaders in the paid search industry as they share their insights, strategies, and cutting-edge innovations to help you stay ahead in search engine marketing. Whether you're a seasoned marketer or new to the field, this event is packed with valuable content that will elevate your paid search campaigns and overall digital marketing efforts. Featuring sessions on: . The latest trends in search advertising . Advanced PPC strategies and tools . Insights from leading platforms like Google Ads, Bing, and more . Case studies and real-world examples from top industry professionals 🔴 Watch the action live and engage with fellow attendees in the chat! Don't miss out on this unique opportunity to learn from the best. More Info Here: https://lnkd.in/e4zG7U-A Sponsored By: JumpFly (https://jumpfly.com/) Klever Programmatic (https://www.beklever.com/) 📅 Date: February 12, 2025 @ 10am EST

Our board has reached out to top experts in the paid search community to speak at the Paid Search Association Conference 2025! These speakers were chosen for their significant expertise and contributions in the industry. Stay tuned for updates on our lineup! #PSAC25 #conference #paidsearch #digitalmarketing