PPCChat Roundup Podcast

It may come to a surprise to you - but I'm not a huge fan of my voice. Don't get the wrong - I don't hate it, but especially listening back to it on a recording...🙅♀️🙉😂 So I was more than delighted that for Episode 300 of THE PPCChat Roundup Podcast, I was joined by the fabulous PPC expert Brooke Osmundson. Honestly - I do not throw that accolade around easily. It's one that some who chat about PPC don't deserve, but Brooke is most certainly one of those who does!! She has been in this industry for over 10 years, spoken on several stages about PPC topics, written great articles about issues important to the PPC industry and more. And being such a professional, I pretty much gave her less than a week prep time and she was ready!! She shares what it's like keeping up with Google updates from a client-side perspective and gives her solid advice on how to approach it. I know most of you will be freelancers or agency staff, so listen from someone client side - regarding what is important to them. We even get vulnerable with Brooke sharing an imposter syndrome moment and how she pushed through it. In this clip she shares why people would have been concerned about the Enhanced CPC update - does that mean more manual capabilities are going away? Something also discussed at our latest PPC Live event in Leeds.😍 You don't want to miss this episode- especially as I also ran a competition with a juicy prize to be won. 🏆🏆 Run - don't walk to the comments. 😉😁 #TheMarketingAnu

This week the PPCChat Roundup Podcast will be releasing its 300th episode!!! 😮 🎊 🎉 🙌 We can't believe this!! So for this exciting moment - we thought we'd do something different. We will start doing monthly interviews, but because you hear plenty from our #PPCChat freelancers and agency workers we thought we'd pivot and hear from PPC in-house folks. So every month we shall be hearing from PPC experts who work the closest with brands and are in charge of improving business performance instead of just PPC revenue. Our first guest will be Brooke Osmundson who I will be speaking to in just over an hour. 😍 We'll be talking about Google updates, AI, keeping on top of all the updates we see and more. And if that's not enticing enough for you - we are also running a competition for this special chapter in the life of the podcast. Details will be in the episode. You will be in a chance to win some consulting time and more! 😉 So turn on notifications from wherever you listen to podcasts so you're the first to know when this juicy episode comes out. Your Podcast Host, Anu.

Happy Podcast Friday!!🥳🥳🥳🙌🏾😍😍 And what a happy one it is. I have two special announcements for you. The latest PPCChat Roundup Podcast 🎙 episode is out! The awesome Julie Friedman Bacchini led us in a fantastic talk about PPC Workload. If you've ever worked in an agency or are a freelancer you know that tightrope balance you need to walk every day to show your worth but also not work at a pace that will quickly lead to burnout. A very important message you will hear Sarah Stemen, MBA share here is the importance of asking for help!! You won't seem weak, you won't look like you don't know what you're doing, you won't lose your client. It actually helps build trust because it clearly communicates that you will always try to find the best solution for your client - even if that solution isn't you. So listen to my latest roundup where I share the advice from our amazing PPC experts about how to balance the work and ensure you are setting healthy boundaries. Secondly - The PPCChat Roundup Podcast is coming up to episode 300!! 🤯 😱 Yes - I have been running it for that long. And I thought it was time for you to hear first-hand from another expert in our field. Experts that don't just work with an agency or are solopreneurs but are working in-house, for a brand - where their focus of making the business money has to be the focus when running the PPC campaigns. I asked for suggestions and you brilliantly responded - so I am excited to announce that Brooke Osmundson will be joining me on the podcast next week. We will be talking about the other side - what it's like for the focus to be one client, to ensure everything that could be tested is being tested, and how they feel about AI when it's not their 24/7 job. She has over 12 years of experience in the industry and has been working in-house for close to 3 years now. So I am definitely looking forward to hearing how that transition happened. So when you listen to the podcast today make sure you save the podcast in your library/enable notifications so you can catch next week's episode where I'll also be announcing a special completion I will run. You're happy now, aren't you??? 😉 😄 Ps. Want to sponsor this brilliant podcast? DM me. #TheMarketingAnu

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