Paid Search Association (PSA)’s Post

Want to finally see your Google Ads budget deliver real results? Digital Ad Experts turn clicks into customers, not just traffic. Partner with us to turn your ad spend into a growth engine that drives leads and sales, not just traffic. #GoogleAds #DigitalAdExperts #PPCMarketing #AdStrategy #PaidSearch #DigitalMarketing #MarketingExperts #LeadGeneration #OnlineAdvertising #SEM #ConversionOptimization #AdCampaigns #BusinessGrowth #ROI #ClickThroughRates #B2BMarketing #MarketingAgency #AdvertisingTips #GrowthHacking #DigitalAdvertising

Unlocking the Secrets to E-commerce Growth with Google Ads & SEO! In this video, I dive into the powerful strategy that’s helping e-commerce brands scale their traffic and sales faster than ever. 🔗https://lnkd.in/g9Cw-4e5 Here’s a sneak peek of what I cover: → How to combine Google Ads for instant traffic with SEO for long-term visibility. → Why keyword synergy is crucial for maximizing both organic and paid traffic. → The secrets behind using ad performance data to fuel your SEO strategy. Whether you're looking for fast results or building for the long game, this strategy has you covered. Click the video to learn more and take your business to the next level! #EcommerceGrowth #GoogleAds #SEO #DigitalMarketing #BusinessSuccess #ScalingStrategies

Sometimes, to boost profitability in Google Ads, you need to increase spending 🤯 Here’s why: Cutting budgets for campaigns with lower immediate ROAS may seem efficient, but it often starves your funnel Less budget means fewer new users visiting your site, shrinking the top and middle of your funnel What's left? Only the bottom-funnel campaigns focused on immediate returns, which eventually dry up without new leads from the top and middle To avoid this, design your Google Ads strategy around the entire customer journey and measure results holistically Does this approach resonate with you? Let me know! 😊 #googleads #ppc #sem #sea #digitalmarketing

Why Include Google Ads in Your Digital Marketing Strategy? 🖱️ 🖥️ If you’re looking to increase your online visibility and attract targeted traffic, then don’t underestimate the value of investing in our Google Ads services. At SEO It Right, we specialise in optimising your Google Ads campaign to deliver targeted conversions quickly and within your budget, alongside regular reporting to track performance. 👉 Don’t let your competition outbid you - maximise conversions and ensure that every penny you invest in Google Ads is well spent with our services. 🌐 https://seoitright.co.uk/ #googleads #digitalmarketing #onlinetraffic #targetaudience #digitalstrategy

Quality over quantity – our Google Ads campaigns are designed to attract high-intent users who are ready to engage with your offerings. 🎯 https://lnkd.in/dnrAxpXS #QualityTraffic #SEM #GoogleAds

I conducted several Google Ads audits in the last two weeks. These are the top 5 issues and opportunities I am seeing 👇 5️⃣ Google Ads is viewed in a silo, not holistically as a component of marketing 4️⃣ Goals are unclear or not tracked effectively 3️⃣ Under-utilization of awareness and consideration campaigns 2️⃣ Branded search terms eating up significant budget in PMAX campaigns 1️⃣ Conversion tracking is configured incorrectly What are you seeing? 🤔 #googleads #ppc #sem #sea #digitalmarketing #googleadsaudit

🚀 Boost Your Online Presence with Google Search Ads! 🚀 Looking to increase your website traffic and reach potential customers when they're searching for products or services like yours? Google Search Ads are your perfect solution! ✨ Why Google Search Ads? 🔍 Targeted Reach: Show up right when people are searching for what you offer. 📈 Increased Traffic: Drive more visitors to your website. 💡 Cost-Effective: Only pay for results – when people click your ad. 🎯 Measurable Results: Track and optimize your performance with detailed analytics. @followers @highlight Digital Marketing Service #googleadscampaign #GoogleAdsense #googleadswords #GoogleAdsCTR #googlesearchads #googleadvertising #digitalmarketing #onlineadvertising #searchenginemarketing #SEM #ppc #MarketingTips #adcampaign #BoostYourBusiness

When does it make sense to consolidate vs segment your Google Ads campaign? 𝐂𝐨𝐧𝐬𝐨𝐥𝐢𝐝𝐚𝐭𝐞: ▶ When you still have few conversions ▶ When you work with small budgets ▶ When your products are relatively similar (e.g. beanbags for indoor vs. outdoor) 𝐒𝐞𝐠𝐦𝐞𝐧𝐭: 🔀 When you have enough data for multiple campaigns 🔀 When your budget won’t restrict your campaigns 🔀 When you need more control over each specific product/category - traffic, CPA, messaging What other factors do you consider on this topic? #GoogleAds #PPC #PaidSearch #SEA #SEM #Performancemarketing

🌟 Digital Marketing Flashback: A Tuesday to Remember On October 23, 2000, a pivotal moment in digital marketing history unfolded on a Tuesday. This was the day when Google launched its revolutionary advertising platform, Google AdWords, now known as Google Ads. With the introduction of Google AdWords, businesses gained unprecedented access to targeted advertising, keyword bidding, and performance tracking, ushering in a new era of digital marketing innovation. This groundbreaking event forever changed the landscape of online advertising. At VA Digital, we celebrate the milestones that have shaped our industry. As we reflect on this significant Tuesday in history, let's remember the power of innovation and adaptation in driving success in the dynamic world of digital marketing. Here's to embracing change and staying ahead of the curve in the ever-evolving world of digital marketing! #DigitalMarketing #GoogleAds #Innovation #VADigital