Online Queso

🎉 1 MILLION FOLLOWERS! 🎉 After more than 3 years of dedication and growth, BattlBox has officially hit 1 MILLION followers on TikTok. This milestone is a testament to the collective effort of an incredible team and the support of our amazing community. A huge thank you to Brandon Currin, the face of BattlBox, who’s brought authenticity and energy to every interaction with our audience. I also want to express my gratitude to Walter for his leadership and tireless efforts! Big shout out to Curtis when he used to do the strategic calls with us in the beginning. Shout out to Mark, Cameron, and of course, a big shoutout to the video editing team (Je, Lex, and Jeff), whose creativity and hard work have brought our content to life. I’ll be sharing a more detailed write-up about this journey soon over on Online Queso, Also, the Online Queso Newsletter is launching in 2025, so make sure you’re signed up when it drops. This is just the beginning. Here’s to what’s next! #TikTok #BattlBox #Teamwork

🚨 New Episode Alert! EP 27: Why Organic Growth Sucks🚨 In the latest episode of the ASOM Pod, our hosts John Roman, Amer G., Bryan MacDonald, and Jimmy Kim debunk the myths around organic growth. Spoiler alert: It's NOT free, and it's NOT fast! They dig into the real cost of building an organic presence from hiring creators to the relentless hustle of posting daily. With humor, candid stories, and actionable advice, they lay out what it takes to win the long game in organic growth. 🎯 Key Takeaways: ✅ Organic growth isn’t “free” it requires investments in people, tools, and time. ✅ Consistency is king: content planning and platform-specific strategies are crucial. ✅ Balancing short-term wins with long-term sustainability is the ultimate challenge. ✅ Software, salaries, and sweat equity are all part of the cost of “free” growth. Get ready to rethink your approach to organic growth. And don’t miss the upcoming episode where they tackle holiday strategies and bold predictions for the future. 🎙️ Catch the episode now! 👇 #OrganicGrowth #MarketingMyths #ASOMPod

🚀 How do you scale a subscription box into an 8-figure empire while fostering a loyal community of enthusiasts? In this episode of Millionaire University, Brien Gearin sits down with John Roman, CEO of BattlBox, to unpack the journey of turning a passion for outdoor and survival gear into a $20M+ e-commerce powerhouse. BattlBox isn’t just about delivering handpicked gear, it’s about creating an engaged, enthusiastic community that keeps coming back for more. John shares the challenges, triumphs, and strategies that have made BattlBox a household name for outdoor adventurers. From bouncing back after a Facebook ban to starring in a Netflix show, every step has been a lesson in resilience and creativity. 🎯 Key insights you’ll walk away with: ✔️ How to scale a subscription box business to 8 figures ✔️ The power of blending authentic content with community building ✔️ Behind-the-scenes of BattlBox’s Netflix journey ✔️ Recovering from setbacks like platform bans ✔️ Building loyalty through customer engagement ✔️ Lessons from selling (and buying back) BattlBox ✔️ The differences between B2B and B2C sales ✔️ Practical e-commerce tips for 2024 Whether you’re an entrepreneur, marketer, or e-commerce enthusiast, this episode is packed with actionable advice and real-world insights. 🎧 Ready to learn how to combine community and commerce for explosive growth? Don’t miss this deep dive with John Roman!  #EcommerceGrowth #SubscriptionBoxSuccess #OnlineQueso

🚨 EP 26: How Mentors & Community Influence Your Personal Growth and Success 🚨 In this episode of the ASOM Pod, hosts Jimmy Kim, John Roman, Amer G., and Bryan MacDonald dive deep into the vital role of personal growth, continuous learning, and mentorship in entrepreneurship. They discuss the delicate balance of mixing business with friendship, exploring how both paid mentors and informal 'friendtors' can shape business success. The crew shares their methods for staying relevant in fast-paced industries, whether it’s engaging with communities, attending webinars, or navigating work relationships. 🔑 Key Takeaways: - How blending business and friendship can enhance entrepreneurial growth - The value of paid mentors vs. ‘friendtors’ in your business journey - Non-traditional learning methods that keep you ahead of the curve, from webinars to mastermind groups - The importance of staying humble while building confidence as a leader - Amir’s Book Corner featuring Buy Back Your Time by Dan Martell - The power of passive mentorship and how it shapes your path to success Whether you're a seasoned entrepreneur or just getting started, this episode offers invaluable insights into balancing personal development with business growth. 🎧 Tune in now to elevate your entrepreneurial journey! 👇 #Entrepreneurship #Mentorship #ASOMPod

🚨 Breaking News from the Snack Scene! 🚨 As an intrepid online shopping aficionado in my spare time (someone who orders snacks in bulk from Kroger and calls it "research"), I’ve uncovered a scandal that’s nuttier than a Nutty Buddy itself. Little Debbie has been hit by shrinkflation again. That’s right, the Grinch has a new gig, and this time he’s trimming the treats instead of stealing Christmas. Are our favorite snacks shrinking faster than our willpower in front of the pantry? I’ve done some hard-hitting investigate reporting (aka eating a few packs and doing some calculations on per ounce cost), and the results will shock you. Check it out, because this story is sweeter and smaller than ever. #Shrinkflation #NuttyBuddyDrama #SnackInvestigation

🚀 Episode 25: Affiliate Marketing in eCommerce 🎙️ Ready to dive into the wild, wonderful, and sometimes messy world of affiliate marketing? The latest episode of the ASOM Pod is here, and it’s packed with insights you don’t want to miss. Join hosts Jimmy Kim, John Roman, Amer G., and Bryan MacDonald as they unpack: ✅ Why affiliate marketing is a DTC game-changer (when done right). ✅ The showdown: TikTok Shop vs. traditional affiliate strategies. ✅ Success stories from Glossier and Gymshark to lessons from the Fyre Festival debacle. ✅ The double-edged sword of affiliate marketing when it helps and when it hurts. ✅ Generational shifts: How Millennials and Gen Z engage with affiliate channels. Whether you’re a marketing expert, a DTC operator, or just curious about the future of affiliate marketing, this episode is your go-to guide. 🎧 Listen now and join the ASOM Pod community #AffiliateMarketing #eCommerceTips #ASOMPod

🚨 Little Debbie's Shrinkflation Chronicles: Nutty Buddy Meets the Grinch (Again) 🚨 The holidays just got a little less sweet. Little Debbie is pulling a Grinch move on our beloved Nutty Buddy, offering less for more this season. But is it really about the holiday cheer or just a sneaky price hike? In our latest article, John Roman unwrap the truth behind the “North Pole Nutty Buddy” and why holiday shrinkflation is leaving loyal fans feeling frosted. Key Takeaways: ✅ How shrinkflation is messing with your snack time favorites ✅ Why the “North Pole Nutty Buddy” isn’t the festive treat you think it is ✅ How Little Debbie’s holiday packaging hides a price tag almost twice as much per ounce 🔗 Read on to see why this holiday “treat” might just leave a bitter taste in your mouth. 👇 #Shrinkflation #LittleDebbie #OnlineQueso

📧 When Bad Sales Emails Miss the Mark: Lessons from the Inbox 📧 We’ve all been there opening our inbox to find a sales email that feels like a missed opportunity. Instead of sparking interest, it falls flat. 🙄 So, what makes the difference between a sales email that works and one that misses the mark? In this latest article, John Roman breaks down three real sales emails, highlighting what went wrong and the key lessons we can all learn from them. From vague compliments to missed details, these emails are a case study of how not to craft outreach. 💡 Key Takeaways: - Why flattery without substance won’t cut it - The dangers of generic inquiries and misplaced humor - How to make your sales emails more personalized, purposeful, and valuable 💥 Ready to write sales emails that actually connect? Check out the article for actionable tips on how to level up your email game and start meaningful conversations! 👇 #SalesEmailTips #EmailMarketing #OnlineQueso

🌟 UGC vs. BGC: Taking Control of Your Brand’s Story 🌟 In today’s content-saturated world, building trust is everything. While User-Generated Content (UGC) has long been a go-to for brands, Brand-Generated Content (BGC) is now carving out its space, offering brands the power to control their narrative like never before. In this article, John Roman dives into: ✅ How BGC gives brands full control over messaging ✅ Why mixing UGC and BGC drives deeper engagement ✅ The role of consistent, authentic content in building loyalty Big shoutout to Chris Lang from Fresh Chile for introducing this concept and sparking a new way of thinking about brand storytelling. 🔥 🔗 Read on to explore why BGC is the future of authentic, brand-driven connections. #UGC #BGC #BrandStorytelling #OnlineQueso

🚀 Fractional Leadership: Building a C-Suite for the 21st Century 🚀 In today’s rapidly evolving business landscape, fractional leadership is becoming the go-to strategy for organizations seeking high-level expertise without the full-time commitment. Google searches for fractional CMOs and CTOs have surged by over 80%, signaling a shift in how companies approach leadership staffing. But fractional leadership isn't new, it’s an approach rooted in providing immediate, results-driven impact, especially for small to mid-sized companies. In Ryan Hogan's latest article, he dives into why fractional leadership is crucial for modern organizations and how it’s redefining what it means to lead in the 21st century. Whether it's a Fractional COO, CMO, or CFO, this model allows businesses to tap into top-tier talent on a flexible, cost-effective basis. Key Takeaways: 💡 Cost-Effective Expertise ⚡ Immediate Impact ⚖️ Ownership and Flexibility 📈 Sustained Growth 🛡️ Risk Mitigation 🔗 If you're looking to scale your business and want to learn more about how fractional leadership can be a game-changer, check out the full article! #FractionalLeadership #BusinessGrowth #OnlineQueso