Online Queso’s Post

#WeekendMusing "Let us only show value" is the one thing Shwetank Tamer told me when I joined as a Marketing Lead at Cooee a year back as an ever-excited newbie in a scale-up. There was so much to talk about but did it all derive value? So even when we got 50+ signups in a month, I was anxiously quiet. When we cracked a deal with one of the biggest and my favorite apparel brands - I kept mum, because it was and will be about the value we give them and if we make any difference to our potential customers, can show numbers, the increase in the revenue graph, the dreaded conversion rates! So I focussed on a value set of communication in the form of blog posts, podcast content, website revamping, email marketing, newsletter, community & partnership building and a lot of case studies, and success stories. All, as much, all organic. Today we are working with 200+ merchants and have increased their conversion rates as high as 15% but there are also categories where we are trying to crack the right user case and with the amount of dedication and madness we all have - I am pretty sure we will. Till then keep a watch on Cooee as we try to evolve with each passing day. #SaaSmarketing #Shopify #ShopifyPlus

If you’re a CPG founder who is looking for massive growth in 2025, you need to be thinking about Black Crow AI. There are SO many moments that we can’t predict within our businesses. Especially when something goes viral. These are some of the most exciting moments within a biz, but sometimes if you aren’t ready for it, you end up missing out on.. well… quite a lot. We had a Tiktok go viral a couple months ago, and not only did our Titkok revenue grow, but the number of people that came to our Shopify site was higher than it’s ever been. We sadly only started working with Black Crow AI a month ago, so at the time we didn't take full advantage of the spike in traffic & sales—and it became one of many reasons behind why we knew we had to sign on with them. If you’re already going to all of the effort to create top of funnel traffic, why wouldn’t you also want to: a) 3X the conversion rate of your email & SMS popup, so you can significantly grow your lists & welcome flow revenue b) Identify users to trigger more abandonment flows instead of having their cookies (no pun intended) and carts deleted c) Have AI-powered automated repurchase flows in place so that if there is a spike in orders, you can rest easy knowing you have an intelligent way to get those first time customers to re-order? When you sign on with their team, they handle all of the setup (for FREE) and give you a full 30 days (also for FREE) to prove how much additional revenue they can generate for your Shopify store. Not only are we SO excited for our next viral moment, but we're also more confident in our day-to-day marketing. Huge shoutout to the Black Crow team for creating such an epic product that is completely fool proof and an incredible asset to any brand that uses them. If you're a 7 figure brand on Shopify and want an intro to their team, please drop a comment and I’ll make sure you get the VIP treatment! #leadership #entrepreneurship

“We almost broke Shopify.” Early on in ecommerce, Jay Myers launched the first app that helped people sell more on Shopify with The Chive… and Shopify wasn’t set up to handle it. Even Tobias Lütke was tempted to get rid of Bold apps at the time. Fast forward a little bit, and Bold Commerce apps has over 780,000 merchants using their apps, won EY Entrepreneur of the Year, Deloitte Fast 50, and is focusing much more attention on subscription ecommerce. In this episode of the Up Arrow Podcast by Elumynt, Jay and I dig into: ✅ How Jay hacked Shopify’s APIs to upsell on the platform (and almost broke Shopify with The Chive) ✅ What is subscription e-commerce? ✅ How subscription e-commerce impacts purchasing behavior with a shoutout to Fabletics, lululemon, and RH for the great work they’ve done in this space ✅ Positioning your products to secure 100% subscription conversion ✅ The importance of comparing CAC to LTV ✅ How to target niche customer segments ✅ The benefits of partnering with other subscription platforms ✅ Why Jay agrees with Harley Finkelstein about hiring entrepreneurs ✅ The brilliance of the Membership Economy by Robbie Kellman Baxter Plus, as always, we get into a little of the personal stuff as we talk about how Jay has never written a resume and what he “sucks at”. You can watch the video here: https://lnkd.in/gHQhb7yr Also, a special thank you to former guest, Darin Lynch, for introducing me to Jay years ago. #EcommerceGrowth #SubscriptionCommerce #Entrepreneurship #BusinessStrategy #DigitalMarketing #CustomerRetention #StartupSuccess #InnovativeBusiness #LeadershipInsights #B2BMarketing #ecommerce #retail #DTC #podcast

Sad truth: most brands that were crushing it in 2020 are out of business now. It was a golden era for e-commerce. You could have a sh*tty dropshipping store selling fidget spinners and still make money. What else do you expect when people are locked at home with freshly printed cash in their hands? We had brands that 10x'd their revenue in a few months. Of course, it wasn't sustainable. We knew that. It didn’t last long. A year later, all the excitement was gone. Brands had to start thinking like, you know, real brands: 1/ Build relationships with creators and potential brand ambassadors 2/ Cut unnecessary expenses and costs 3/ Invest in better customer service 4/ Expand into retail Unfortunately, most brands just kept pouring money into Facebook ads, hoping the numbers would make sense at the end. Spoiler alert: they didn't. On the flip side, brands that didn’t get that golden era rush are doing well. They just kept serving their community, not caring about growth too much. Moral of the story? Good times create weak brands. Bad times create strong brands.

💪There’s no better feeling than when a new drop-shipping store starts to pop. I’ve been building dropshipping stores since I was 23 (29 now). The dopamine from a brand new store still hits the best. I’m rarely involved in product research -> store creation anymore - I have an incredible team for that. 👉 However, I do run all our FB & PPC ads. That’s why it’s the main (only) thing I talk about. With that being said - this is how we’re currently testing new products: - One campaign - Min $50/day budget - One broad ad set - Five different ads - Cost cap ~1.7/8 ROAS Our hypothesis: If the cost cap spends - FB believes we could be onto a winner. If the cost cap doesn’t spend - the ads (probably) won’t work with low-cost. 🤷♂️ I’m not saying this is the best way to test, it’s just how we’re doing it. 👉 Please take this strategy with a pinch of salt. Especially you beginners. ✅ No offense, but I seriously hate giving advice to beginners. Too many people treat everything as gospel & assume everything someone says must work for them. 👉 The truth is: As a beginner your sole focus should be (methodically) testing absolutely everything - until you find something that works. The only reason I’m sharing my current testing strategy is because I think it’s a good way to test products with minimal downside. 🙏 Please don’t come crying to me if it doesn’t work. I will not have sympathy. All I’m going to do is tell you to test something else. 💰It’s a numbers game. Test everything & eventually the odds will be in your favor. As soon as you have found something that works (for you) - the game changes.🤑 I hope I’ve helped you progress one step further on your testing journey. Good luck & happy testing… #shopify #shopifydropshipping #shopifydropship #dropship #dropshipping #d2cbrand #retail #retailbusiness #smallbizuk #smallbiz #enterprenuers #fashionstore #facebookads #ecombrand

Mastering Cross-Market Synergy for 30% Annual Brand Growth . . . . . This concept explains how to strategically leverage the strengths of multiple e-commerce channels—Amazon, Shopify, and TikTok Shop—within a brand portfolio to achieve cross-channel growth. By acquiring brands with expertise in each channel, each company within the portfolio can contribute its unique skills and customer base to the others, creating significant growth through cross-marketing, customer sharing, and operational synergies. This approach aims for consistent annual growth and improved brand reach across platforms, despite potential logistical or market challenges.#marketing #entrepreneur #business

Just another day in the office—success stories like these have become the norm around here. 😎 🚀 If you haven’t yet, take a moment to scroll through and immerse yourself in the journeys of our clients achieving extraordinary results. These aren’t just stories; they’re proof of what’s possible when you take action, stay consistent, and lean into the power of Dropshipping. Ready to make 2025 your year? 🚀 #weekend #sunday #grind #facebookads #dropshipping #scaling #shopify #mediabuying #scalingstrategies #fbads #optimisationhacks #ecommerce 

Are you looking for tactics to profitably achieve your Q4 goals? 👀 You're not alone! Luckily StoreHero have published their Q4 Profit First Playbook ⬇️ which curates insights from over 20 e-commerce experts to provide actionable strategies to not only help you increase your revenue, but also improve your bottom line 🤑 Our CEO Katherine Chan contributed her insights on external financing to achieve your growth plans 🚀 Simply comment "Q4 Profit" on the original post to get your FREE copy 👇

Hands up who's got carried away with their eCom brand? ShipBob's Enda Breslin is absolutely right, I think. With so many options for brands now, it can be tempting to try to run before you can walk when it comes to selling online. Amazon. Shopify. TikTok Shop. Trying to master everything at once or expanding too quickly can lead to tactical overwhelm and DTC teams that are stretched too thinly across too many platforms. Working in quarters is great advice. Have you been caught out trying to grow your brand at pace on too many platforms or by expanding too far afield too quickly? Do you think Enda's right with his 'slow and steady wins the race' approach? I'd love to hear your thoughts... #ecom #dtc #growth #fulfilment #femalefounder #entrepreneurlife

Facing hurdles in your e-commerce journey? You're not alone. In the latest "Talk Commerce" episode, Brent Peterson and Scott "Scottie O" Ohsmann sit down with industry expert Maier Bianchi to discuss how embracing risk can lead to success. They highlight the common issue of bad decision-making and how it impacts business goals. Explore the rise of platforms like TikTok and Tmue in social commerce and understand how reducing customer friction can boost conversions. This insightful conversation offers practical advice for businesses looking to navigate the evolving digital landscape. Don't miss out! #EmbraceChange #EcommerceInsights #RiskManagement #DigitalCommerce #PodcastDiscussion