Noble People

🤖 Can AI truly be a creative partner? Day 3 of NoBullCon challenged us to think bigger—rethinking AI not just as a tool, but as a collaborator driving innovation. At Noble People, we’re no strangers to using AI for smarter workflows and idea generation. But thanks to Jenny Nicholson, we’ve unlocked a whole new perspective—one that pushes the boundaries of what’s possible. 🛠️ Key Lessons: - Experiment boldly: Creative breakthroughs often come from unconventional prompts. - Give ideas room to breathe: Exploration is where AI’s real potential shines. - Find hidden connections: Use AI to uncover patterns that elevate your work. 🔥 Big takeaway: AI isn’t here to replace creativity—it’s here to amplify it. The future belongs to those who treat AI as a true creative partner. How are you using AI to spark innovation in your work? #AI #Creativity #Innovation

The holiday season is a perfect time for imagination and gratitude. To show our appreciation for the inspiring thinkers we’re lucky to work alongside all year, we’re sharing something a little different: Wild Cards—a deck designed to spark curiosity, flip perspectives, and uncover fresh ideas. How it works: Each prompt is designed to challenge assumptions, ignite new approaches, and open doors to ideas you didn’t know were there.  👉 Example: “With double the budget for only one thing, where would it go?” Simple? Yes. Eye opening? Potentially! If not, reshuffle and draw again. Ready to explore? Check it out here: https://lnkd.in/enk9VMtZ ✨ Wishing everyone a joyful holiday season and a new year packed with possibility. Special thanks to the brilliant team behind this project: Olivia Young, Tracy Ma, Allister Hercus, Olivia Ortiz, and Asha Cheerath #Creativity #WildCards #ProblemSolving #HolidayGift

Exciting news at Noble People! We’re thrilled to welcome John P Gladysz as our new Head of Product. John will focus on developing go-to-market solutions that combine our expertise in strategy, media, and analytics — helping us deliver even smarter, bolder work for our clients. Read more about it below ⬇️

🌍 Day 2 of NoBullCon explored strategy’s power to connect and inspire. Fergus O'Carroll’s discussion with Emily Portnoy (BBDO) and Brian Brydon (Publicis) reminded us why strategy is at Noble People’s core: it’s not just about solving problems—it’s about driving bold ideas. 🎧 Key takeaways: - Trust, respect, and early collaboration between creative, media, and comms drive seamless teamwork. - Bridging data with human insights uncovers unexpected growth opportunities. - Unified KPIs align teams, delivering cohesive, impactful campaigns. 💡 Do any of these takeaways resonate with you? We’d love to hear how you approach strategy!

🚀 Day 1 of NoBullCon set the tone with Amani Duncan’s inspiring keynote: "The Relentless Pursuit Of..." NoBullCon is a moment for us at Noble People to pause, connect, and explore bold ideas that inspire us. Amani reminded us that success isn’t about the summit—it’s about the climb. Her powerful message of resilience, breaking barriers, and leading with purpose resonated deeply. 🔥 Key Takeaways: - Forge your own path. - Lead with kindness and authenticity. - Lift others as you rise. Day 1 reminded us of our purpose and potential. Here’s to climbing higher on Day 2! 💪 #NoBullCon2024

Thanks to the brilliant minds of Emily Portnoy CSO at BBDO Worldwide and Brian Brydon SVP Comms Strategy at Publicis Groupe for joining me to talk comms strategy in person at Noble People in New York today. Great audience and great to meet new people at the agency. Thanks for having us Danny Weisman, Olivia Young.

🎉 With Thanksgiving around the corner, we’re feeling extra grateful to have partnered with Atlassian to bring “The Contract” to life—now named one of Ad Age’s 5 Best B2B Campaigns of 2024! Featuring the hilarious Zach Woods, this campaign broke the mold of B2B advertising with bold creativity, humor, and a fresh perspective that makes Jira unforgettable.This recognition wouldn’t be possible without the brilliant contributions of Adebayo Adeyemo, Renata Holmann, Leah Rainha Gomes, Gina D'Andrea, M.S., Caleb Chapman, Sebastian Maroun, Matt Borchard, Olivia Young, Danny Weisman and our activation and strategy teammates who bring big ideas to life—Mariana Skeadas, Annie P., Katelyn Cohen, Sydney Lunsford, and Stefan Toussaint. We’re so thankful for this incredible team effort. 💥 Check out the AdAge feature below ⬇️

We’re so proud of our collaboration with Terri & Sandy on BJ's Wholesale Club holiday campaign this year! As BJ’s media agency partner, we worked alongside Terri & Sandy to bring the hilarious and effective “Newscasters” series to life. Together, we showcased BJ’s unbeatable savings in a way that’s both entertaining and impactful, across platforms like Hulu, NBC, and Disney. This campaign is a true testament to what’s possible when creativity and strategy come together. Cheers to the power of partnership! Read more here: https://lnkd.in/gHaPp7XD CC: Christine Krausman, Erik DeFruscio, Rebecca Fowler, Jose Rodriguez, Samantha Julia, Terrence Alarcon, Riley Mottolese, Julianne Adelman, Mariana Skeadas, Annie P., Katelyn Cohen, Sydney Lunsford

Our very own Media Director, Adebayo Adeyemo, recently sat down with LBBonline - Little Black Book to share his journey and perspectives on the evolving media landscape. From global campaigns to innovative strategies, Bayo highlights the power of blending creativity and data. ✨ A few highlights from the Q&A: 💡 On Media's Growth: “From CTRs to multi-touch attribution, today it’s about driving real business outcomes.” 🎯 Creativity + Strategy: “The best work comes when media and creative collaborate.” 🌱 Sustainability: “Brands are optimizing their digital footprint and aligning with positive values.” 📈 Authenticity: “The rise of raw, unfiltered content is exciting—consumers crave relatable moments over polished perfection. Just look at the success of livestreams and behind-the-scenes content.” Read the full interview below ⬇️

Marketing is not for the faint of heart. Every day, brilliant ideas are mercilessly killed, never to see the light of dawn. Dare we say, at times, it can feel like a bit of a… nightmare? Caution: May cause mild existential dread 🧟♀️💀🧛♂️👀 Credits: Olivia Young, Tracy Ma, Grayson Hennelly, Anne Louise Korallus-Shapiro