Mutiny Branding

At Mutiny, we work with a number of fintech clients, and something we see across the space is the desire to help software customers stay ahead of the competition by delivering seamless omnichannel payments, embedded finance, and consumer financing experiences. Payrix from Worldpay does an excellent job of this, and its guide to evaluating Embedded Payments partners is a great example of how software platforms can take the first step toward finding the perfect partner fit. We’re always proud to partner with the Worldpay for Platforms team on these types of projects. Check out the link below to download the guide.

Congratulations to our partner LTN on this honor! LTN is a leader in broadcast technology and is definitely setting the standard for excellence in the space. 

The end of the year is quickly approaching but it's no time for marketers to slow down. Whether you need to knock out end of year projects or be ready to hit the ground running in early Q1, now's the time to engage an agency partner like Mutiny Branding. We'll help you gear up for a breakthrough 2025.

It’s always exciting to see companies in our client cohort gain traction, especially in a booming space like AI. Last year, we partnered with MelodyArc to develop their brand identity as they were bringing their AI-first customer support platform to market. Fast forward to today, while the noise around AI customer support landscape has reached peak volume, MelodyArc continues to break through and find success with a world-class technology product that that marries the efficiency of AI without sacrificing the human element that's so important to the customer experience. The visual system Mutiny developed is based on fluid cascades, signifying the seamless arc of information passed between humans and AI. Check out a brief peek at some of the work we did with founders Ashley Moser and James McHenry on the brand and be sure to follow MelodyArc here on LinkedIn to see it all in action.

Are you looking for a payment provider for your software business and need guidance on which is the best fit for you? Look no further than our partner Payrix from Worldpay. We worked closely with the Payrix team on their latest buyer’s guide, designed to show you how to effectively evaluate your options based on seven key criteria, ensuring that you make the right choice for your business and your customers. https://lnkd.in/giVJAkKn

What is the difference between positioning and messaging? Aren't they interchangeable? This is a question we hear often from our clients and in the marketing space on a whole. And for us, the answer is they're definitely not the same. A positioning statement is fundamentally strategic — but messaging is where the magic happens. Great copywriting is what transforms strategy into storytelling.

Does your company have a crisp and defined positioning? In this ongoing series of posts, we break down solid examples that we find "in the wild" to demonstrate how all best-in-class positioning statements contain similar elements. This well done example from Salesforce is succinct and clear — answering what it is, what it does, how it does it, who it's for, what it makes possible and why it matters. A positioning statement can also be abbreviated as we show in this example. For more inspiration take a look back at our previous posts. And if your team needs a strategic partner to help you define or refresh your strategic messaging, reach out to Mutiny.

Congrats to our partner BQE Software for being recognized by Software Advice as a top pick for accounting software!

Congratulations to our partner LTN on their feature in Streaming Media 100! As a leader in media technology solutions they are without a doubt a key streaming innovator, exemplar, and disruptor. This recognition was well deserved and we're proud to work with this team.

Our partner Versatile Credit is a wealth of consumer financing technology, analytics, and expertise. If you work in the space or are just interested, check out the conversation between Versatile’s CFO Max Rieck, Chris Guido, head of TD Owned Brands, Sponsorships and Emerging Opportunities for TD Retail Card Services; and Chad Evans, VP of merchandising at AVB Marketing where they discuss the role of optimized embedded financing as an omni-channel sales tool for lenders, merchants, and ISVs. https://lnkd.in/g9vKUk-N