MarketCast

Tech giants Apple, Google, and Samsung Electronics are showcasing their latest AI-powered innovations through bold new ad campaigns. Explore what made these ads stand out and discover what works (and doesn't) for AI-focused creative. Click to read: https://hubs.li/Q0301Q5s0

🎄Research says... this party was a hit! The MarketCast Culver City crew was in the holiday spirit this week. Laughter, food, and plenty of festive cheer—because the holidays are better when you’re surrounded by great people. Wishing our clients, partners, and friends a season filled with joy! 🎉

Great ads don’t just reach audiences—they resonate. Measuring resonance reveals what sticks, what moves, and what drives action. Without it, you're guessing. With it, you’re growing. https://hubs.li/Q02_WYBN0 #AdResonance #MarketingInsights

According to Creative Director Perry Essig, the magic of highly resonant, long-running ad campaigns like Skittles' iconic 'Taste the Rainbow' lies in striking the perfect balance: consistent brand cues and messaging paired with fresh, unexpected elements that keep audiences coming back for more. Learn how MarketCast helps the world’s leading brands measure and optimize ad resonance: https://lnkd.in/eju9EqWE

We had an amazing time at TMRE in Orlando last week! It was an honor to share the stage with Mala Pearson, MBA from Ford Motor Company, diving into strategies for choosing the ideal brand (celebrity) spokesperson. And we shared a fantastic dinner with Nike, Discover Financial Services, Ford Motor Company, and Snap Inc.. Thanks everyone!

The Wendy's Company served up bold creativity with a side of saucy success! MarketCast's measurement solutions helped predict and validate the buzzworthy impact of Wendy's new Saucy Nuggs ads, proving the perfect recipe for winning in a fresh menu category. Hungry for insights? Read more here: https://hubs.ly/Q02-xwYR0

Industry Guru Josh Chasin articulates the importance of making ads highly resonant and measurable during a session at Advertising Week, NYC. Learn more about the importance of advertising resonance: https://lnkd.in/gWudgYsg

A celebrity spokesperson can either turbocharge your advertising strategy or steer it off course—so what’s the best path to success? Join advertising experts Tish Hasting (MarketCast) and Mala Pearson, MBA (Ford Motor Company) at TMRE on December 4 (Wednesday) as they reveal winning strategies and pitfalls to avoid in finding the perfect fit for your brand. Full session details here: https://hubs.li/Q02-0Rkk0

This season, we’re giving thanks and giving back! Our global offices have partnered with local organizations to donate food, clothing, and household goods. We’ve already dropped off the first batch of items and we look forward to continue helping our communities as we gather more donations.

With less than 80 days until Super Bowl LIX, the race is on for brands to produce creative that scores big with audiences. From emotional storytelling to laugh-out-loud humor, we’re sharing key lessons learned from past Super Bowl ads to help you craft a game-winning strategy. Read the full story: https://hubs.li/Q02Z3CZc0