MarketCast’s Post

The Decoy Dance Imagine you're at a snack stand with three popcorn choices: - Small: $4 - Medium: $8 - Large: $8.50 Here's the trick. The medium popcorn costs $8. This seems okay until you see the large is just 50 cents more. Suddenly, the large popcorn looks like a great deal! The medium? It's just there to make the large look better. It's like the sidekick that makes the hero shine. The Simple Breakdown - Small Popcorn: $4: This is for those who want less popcorn and might regret not getting more. - Medium Popcorn: $8: This is the decoy. It's priced just right to make you think, "Why not go for the large?" It's the unsung hero that points you to the better deal. - Large Popcorn: $8.50: The star of the show. For only 50 cents more than the medium, you get a lot more popcorn, making it the best deal. #Marketing #Psychology #ConsumerBehavior #SalesStrategy #PricingStrategy #BusinessInsights #Retail #CustomerExperience #MarketTrends #SmartShopping

Want to learn more about the Lunchbox Heroes Media crew led by Executive Producer & Creator Susan Caldwell? Check out this video!

3 Ways to Build Trust With Consumers in a Crowded Market Standing out is crucial. Use these essential tips to build consumer trust and elevate your brand. Read more here: https://lnkd.in/dwKYpwZ2 . . Like 💝 Comment below ⏬ Share ✅ For More Such Updates Follow Us @qnewshub @qnewscrunch . . #qnewshub #qnewscrunch #StartupFunding

Pop Quiz: In a global marketplace composing of millions of Consumers with their millions of idiosyncratic Behaviors, what is the universal "secret sauce" for all Marketers? Coffee. ☕️ So today I send you caffeinated cheers to fuel your creativity, conquer your campaigns, and remember: latte art skills are optional but highly encouraged. #CoffeeFuel #B2BSuccessBlend"

In this episode, we chat with Stephany Peña, Associate Customer Marketing Manager, and Izzy Granowicz, Associate Scientist, about our data-driven take on flavor pairing strategy—Approachable Adventure—to discover what flavors are truly 'Better Together.' Tune in as we explore surprising insights, creative flavor pairings, and the trends shaping how we experience taste. https://ow.ly/FPYp50UlORN

How does your company take advantage of competitors missteps and gaps? Our founder and CEO offers a few tips that any company can use regardless of industry Our experience, most companies aren’t even tracking, competitive information, let alone responding to it. #competitiveintelligence #middlemarket

There’s just something extraordinary about an open bar, right? To test this idea, we turned our office into a dirty soda bar, getting in on the trend of mixing Dr. Pepper and Coffee Mate sweet creamer. The results of this exam were delicious, if we do say so ourselves.   But don’t just take our word for it. Dirty sodas are gaining groundswell support from consumers on TikTok, too. Find out more about this trend and others in our blog: https://lnkd.in/gEQaN7NV #Beverage #Trends #Marketing #Innovation

Here's the 1 All-Important Quality Tim Walz Brings to the Kamala Harris Campaign It makes people want to join in with you. Read more here: https://lnkd.in/dQ6NcKfR . . Like 💝 Comment below ⏬ Share ✅ For More Such Updates Follow Us @qnewshub @qnewscrunch . . #qnewshub #qnewscrunch #StartupFunding

In this weeks video we explore the founding story of Ben & Jerry's ice cream. A story initially of failure becomes one of a huge success. I hope you enjoy the video. Do let us know what you think. #brandstorytelling #icecream #benandjerry #failuretosuccess

Do mothers get upset when their grown-ups don't eat their food? About consumer insights & advertising.🔍 I enjoy leveraging consumer insights in advertising. When you use strong consumer insights, people can easily relate to the commercial. You can find plenty of insights in food, especially mom's cooking! It's fascinating to compare these insights across different cultures and nations, but we'll save that for another post. In our latest commercial at ex'cellent marcom agency for McDonald's new sauce: Crunch Royal with Onion Crunchy Flakes, we used a powerful insight: mothers get upset if their kids don't eat their food, even when they're grown-ups. They get even more frustrated if their kids dislike a certain food at home but love it when they eat it outside! Our friend here doesn't usually eat onions, but he tried the new sauce and loved it so much that he sent a message to his mom. However, he didn't expect her reaction😅. So are you an Onion lover?😉🧅 #consumer #insights #commercial #aroub