MarketCast’s Post

How do you go about creating a sense of community between your parts and service departments? Well, that's something we dive into during our Level 2 Workshop! Learn more about the experience from Cody Henthorn, Fixed Ops Director at DeNooyer Chevrolet. https://hubs.li/Q02xgHwr0

One thing we can learn from this post is It’s important to distinguish between rebrand and mere logo redesign. True rebrand often includes a name change that reflects a shift in strategy or identity. What’s presented here appears to be more about repositioning through design influencing the TA within the marketing mix, rather than a comprehensive rebrand that encompasses a new name and overall brand strategy.

"THE RANKING AWAITS 2024 Global RepTrak 100 :The Global RepTrak 100 report provides a definitive ranking of the world's most reputable companies and a comprehensive analysis of the global reputation landscape. For over a decade, we've leveraged our unparalleled data suite to understand global corporate trends and corresponding public sentiment year over year. After two years of reputation decreases, the tides are finally turning. Fill out the form to see how 2024's most reputable companies have turned a corporate reputation reckoning into a reputation renaissance." https://lnkd.in/e_6G8CvQ

The #NFL continues to be a great media environment for auto brands to find engaged audiences, but it definitely comes at a premium. When it comes time to report back on ROI, having immediate behavior data that goes beyond impressions and correlates to actual business outcomes is critical to defending those decisions.

Formula 1 are on a licensing roll. Having partnered with LEGO last month, they’ve now added Mattel’s Hot Wheels to their portfolio this week.   And things are off to a fast start with the first product already available for purchase, highlighting their intent to quickly recruit the next generation of fans.   This one-of-a-kind car is just the beginning, with a full collection featuring team cars and special editions for both kids and adult collectors set to release next year. Alongside the themed cars, F1 has plans for fan-focused activations and retail experiences at select events throughout the 2025 season and beyond.   Gemba Insights shows F1’s impressive rise among Gen Z, with 26.5% of 16-24-year-olds now identifying as fanatics, up from just 13.2% in 2019 when Drive to Survive hit screens. Partnerships like this one and the LEGO deal, show that F1 has a well-defined strategy for expanding its fanbase—and it's clear they're just getting started. Sign up to the Gemba 3Peat newsletter to keep up-to-date with all things sport and entertainment. Link in comments #Gemba3Peat

Dynamic Air- • Transparent chambers and potential, incompatible. Style is reminiscent of the classic Air Max 1. - The four independent compressed air chambers. They respond to every movement of the foot. An extremely dynamic sensation is created in the foot for use all day. Tiny pattern, highly impressive style - The elegant rubber outsole prevents slipping while the pattern triple layer nanotechnology at the top. Part ensures air circulation and texture. Comfort and daily use • The Injected Injection Phyion Foam. It is combined with the Dynamic Air unit to provide a soft feel and comfort at the bottom of the tread. The robust outsole from Rubber hugs the heel ensuring. Adhesion and durability.

What other legacy families come to mind for you? From humble beginnings to household names, legacy families shape entire industries with their remarkable stories. The Waltons and the Fords are just the beginning of a very long list of family businesses that have made history. Walton Family >> Walmart Inc. Ford Family>>> Ford Motor Company Dell Family>>>Dell Technologies Knight Family>>> Nike If you would like to learn more about legacy building and family businesses, follow us or join the Roots & Legacy Newsletter to get the content directly sent to you! #LegacyFamilies #LegacyBuilding #FamilyBusinesses

I watched a man do a backflip on a bike. On a moving train. It took my breath away. Then I learned the story behind it: • 18 months of planning • Collaboration between Red Bull and Prada • X-Games champion Dawid Godziek as the star This wasn't just a stunt. It was a masterclass in modern marketing. Red Bull consistently pushes boundaries: - They own F1 teams - They sponsor extreme sports - They create unforgettable moments Their goal? To be synonymous with pushing limits. It's working. They spend 30% of sales on marketing (3x the norm). But more importantly, they're creating history. Every marketer should be taking notes. How can you create moments, not just ads? #BrandMarketing #InnovationInAction

LEGO : "Building the business, like its product, is an exercise in patience. Lego seems to have taken the long view on its business. New products account for half Lego's portfolio last year, according to Lex at the FT. Seeking innovation undoubtedly hurt the bottom line in the short term, but tend to boost long term profitability, growth and strengthen the brand. "Lego's operating profit margin fell by 1.7 per cent to (a still respectable) 26 per cent, as it spent more on stores, its supply chain and digital operations" Allocating resources between present and future is never ending challenge. Winners in their fields do that better than most. #lego #brandvalue #marketing #toybrands

🎉 Hey Toy Industry Friends! 🎉 Mark your calendars because Toronto Market Week is just around the corner—happening January 25th-28th, 2025, at The International Centre in Mississauga, Ontario! 🧸✨ This must-attend wholesale show is the ultimate playground for the gift, home, and (our favorite) toy industries! Whether you’re a retailer looking for the next big thing or a buyer ready to stock up on timeless favorites, this is where the magic happens. ✨ 💡 Why it’s a game-changer for toy retailers: Discover exciting new toy categories that spark imagination and smiles. Adapt to the latest trends in customer needs—because playtime is serious business! Strategize for a blockbuster 2025 with tips and insights from industry pros (that’s us!). We’ll be there, ready to showcase how we can help you level up your catalogue, add value to your store, and delight your customers of all ages. 📅 Schedule an appointment with us today! Let’s connect and show you how we can turn your shelves into a wonderland of fun and creativity. Don’t miss this chance to see what’s next for the toy industry—because Toronto Market Week isn’t just a market; it’s a playground for your business! 👋 Can’t wait to see you there—because let’s be real, Toronto Market Week isn’t the same without YOU! #TorontoMarketWeek #ToyIndustry #PlayIsTheWay #RetailReady