Livewire

📢 New Livewire research reveals game time is the new prime time. Video gaming is replacing traditional TV as the heart of family time, creating unprecedented opportunities for brands to connect with multi-generational audiences. Key highlights include: 🎮 74% of families play video games together regularly, with peak gaming times between 5 PM and 10 PM 🎯 83% of parents reported no second-screen distractions during gaming sessions, versus high distraction rates during family viewing of traditional TV 👋 96% of parents welcome brand integrations that align with parental values and enhance the gaming experience 🤝 70% of parents report gaming has become a positive influence on their children's social and cognitive skill development 1️⃣ Gaming has reduced traditional TV viewing time by 40% among co-playing families Thanks to Forbes for covering the launch. If you'd like to dive into the research in full check out the link in the comments below.

Livewire, Fortnite and Virgin Media O2 Present: Fortnite Remix Chapter 2: Showdown at The O2. 🏆 🌍 Our epic Battle Royale featuring 20 star studded Duos from across gaming, music and culture is going down live and direct from The O2 tonight from 7pm. 🎮 Each duo is hosting their own livestream, so check the comments for some of the biggest and best duos and experience this game-changing event through the eyes of the best talent in the game. 👀 Keep your eyes peeled for the Fortnite Slurp Barrels, Treasure Chest and the Snoop Dogg inspired Low Rider, bringing the lore of Remix Chapter 2 to life IRL in our epic arena. 👀 🔥 As always, a huge shout out to all of the collaborators 💚

🎉 Big night at the The Clios Entertainment Awards with the Battle Cats campaign picking up two silvers. Shout out to our partners PONOS Corporation and R/GA. 🥈Silver - Games: Branded Entertainment 🥈Silver - Games: Fan Engagement

❗Our Red One integration into Anime Defenders on Roblox has now delivered 86m game visits in its first 10 days. 🎅 For more information head over to the Livewire website here > https://lnkd.in/gUDzxuYH Amazon MGM Studios x Livewire x Small World Games x Barrier Four

Livewire, Fortnite and Virgin Media O2 are bringing some of the worlds biggest gaming stars together for an Exclusive Duo's event joining UK music and culture leaders, livestreamed to the world from The O2 Arena 💥 This Epic 1st party event includes stars like Ali-A, Lachlan, Loserfruit, Vikkstar, Miniminter, Angry Ginge and Lydia Violet, plus Aitch, AJ Tracey, Chloe Burrows and Wes Nelson 🎮 Created to support the launch of the new Fortnite Remix Chapter 2 Season, which features music icons Snoop Dogg, Eminem, Ice Spice and Juice WRLD, each Duo will be battling to be crowned champions of the inaugural Showdown at the O2 🏆 A huge thank you to Epic Games UK, especially Richard Bailey, for the trust, ability to break new ground and desire to continue to lead 🫶🏽 Massive shoutout to Brad Manuel, Gareth Leeding, Robert James, Lauren Sadler, Lily Nicöle Johnson and David Duffield from our team and thank you for all the partners and creators involved in bringing the vision to life 💚

Another year and another chapter for Livewire and the Battle Cats. Thanks to LBBonline - Little Black Book for the feature of the ‘Mission Impawsible’ campaign, co-created by PONOS Corporation and R/GA.

📈 27m game visits in the first 72 hours post-launch for our Red One integration into Anime Defenders on Roblox. READ MORE: https://lnkd.in/gV92QVZe Amazon MGM Studios | Livewire | Small World Games | Barrier Four

🎄 Livewire, Small World Games and Amazon MGM Studios deliver Dwayne Johnson, Christmas and Santa into top-rated Roblox title Anime Defenders for the launch of Red One. 🔔 World first integration into Anime Defenders 🎅 Red One Raid takeover 🎁 Exclusive UGC 🎄 A chance to save Christmas UPDATE: In just 72 hours the Red One integration into Anime Defenders has had 27m game visits. Big shout out to our North America team Kate Mahoney, Anthony Alexander, Jonathan Hamblin, Michael Speakman, Alex LiDonni, Gareth Leeding and our partners at Barrier Four for their support in the KV/Trailer department. READ MORE: https://lnkd.in/gV92QVZe

🏆 Talk To Me Wins "Best in-game brand integration" at The Tempest Gaming Awards 🏆 Shout out to our partners Altitude Films Havas Play UK Gamefam 💚

The next-gen is different. Their core media consumption experience is *not* scrolling flat content-feeds. They exist in immersive, interactive, playable digital spaces. So how they connect with each other, and how they expect to connect with brands, has evolved. Nice article from VentureBeat covering this — our core thesis at Livewire. #gaming #marketing #advertising