HUGO BOSS

As we close the final chapter of 2024, we reflect on a year filled with Golden Moments #insideHUGOBOSS ✨    This season, we celebrate the successes, milestones, and connections that made 2024 truly sparkle. Thank you for being part of our journey and inspiring us to reach new heights!    We wish you a dazzling holiday season. May the new year bring you countless opportunities to shine and create your own Golden Moments.

We are excited to share that HUGO BOSS has once again been included in the prestigious Dow Jones Sustainability Index (DJSI) World! 🌿    This marks our eighth consecutive year in the index, and the fourth year in a row securing second place, maintaining last year’s strong score of 87 points.    The commitment to sustainability at HUGO BOSS is reflected in our outstanding results, including best-in-class scores in Human Rights, Tax Strategy, and Privacy Protection. This ambitious approach is not only recognized by S&P Global; for the second year in a row, our Sustainability Report has also been honored with the ESG Transparency Award, earning a spot among the "Leading Companies."    Four of our Environmental, Social, and Governance (ESG) experts share why being included in the DJSI is not only significant for HUGO BOSS, but also personally meaningful to them. A big thank you to Nathalie M., Clara Bondi, Philipp Kniesel, Markus Grawe, and all our teams for their dedication and hard work, as we remain committed to being sustainable throughout!    #insideHUGOBOSS 

The holiday season is here, and what better way to celebrate than with a HUGO BOSS Christmas market! 🎄    Last Friday, colleagues from Metzingen, Filderstadt, and Wendlingen came together for an evening of Golden Moments at our annual Christmas party. Our campus was transformed into a magical Christmas market, offering traditional delights like mulled wine and hot chocolate, against a glamorous backdrop of black and gold. The festivities continued late into the night, with amazing live performances by legendary pop star Ronan Keating and our very own rock band Backstreet BOSS.    Thank you everyone for making this a night to remember, and to the Events team for creating these special Golden Moments! ✨    #insideHUGOBOSS 

With the collective success of our teams, we SHAPE. TOMORROW. and shape the future of HUGO BOSS! 🚀    Our outstanding colleagues continue to outperform our peers, and their incredible achievements this year set industry standards that put us at the forefront of innovation. Here, we shine a spotlight on some of the fantastic accomplishments of 2024, and recognize the teams and individuals behind them:    Global eCommerce  🏆 Cognigy Awards: Multi-Agent Champion, recognizing our strategic use of Conversational AI in our HUGO BOSS Virtual Assistant.  🏆 Shop Usability Award®: For the detailed presentation of products, user-friendliness, and successful mobile optimization of the HUGO BOSS online shop.    Global HR  🏆 Talent Experience Award: Recognizing achievements using AI, automation, and experience to hire, develop, and retain employees, for the “RecSmart #RecruitLikeABOSS” project.    Global Omnichannel  🏆 Vogue Business Innovator of the Year: Jan Philipp Wintjes, Executive Vice President for Global Omnichannel, honored in the Vogue Business Top 100 Innovator list.    Group Strategy and Corporate Development  🏆 German Innovation Award: Special mention for the Magic Moment Jacket's innovative tag technology.    Group Finance & Tax  🏆 Digital Finance Function Award: Finance Team of the Year – International, for leading digital transformation.    Investor Relations  🏆 Investor’s Darling 2024: For outstanding investor communication.    Congratulations to our colleagues and teams! Here’s to more stellar achievements and Golden Moments in 2025. 👏  #insideHUGOBOSS 

We just wrapped up our first-ever Global Learning Week at HUGO BOSS. 🌍   From November 18-22, we invited our employees to participate in or host their own knowledge sharing sessions on a diverse range of topics. A total of 800 colleagues participated across 11 countries for online and on-site sessions.    The 70 sessions in five languages covered topics including tech, leadership, fashion, communication, finance, inclusivity, productivity hacking, and even Formula One!    At HUGO BOSS, we are committed to fostering a culture of continuous learning and development. Our first-ever Global Learning Week showcased our dedication to employee growth, innovation, and collaboration at every level.    A heartfelt thank you to everyone who participated and to the teams who flawlessly organized this inspiring week!      #insideHUGOBOSS 

The holidays are almost here — and this year, BOSS introduces a fresh spin on the traditional gift guide with an immersive virtual experience that makes finding the perfect presents not only easy but also fun.      Step into our golden, light-filled BOSS store and discover a curated gift selection in a playful and intuitive virtual environment. Explore a wide range of products, including a luxe collection of merino wool knitwear and accessories, modeled by David Beckham in the BOSS holiday campaign.     The experience also features a raffle, with the odds in favor of HUGO BOSS XP members!     Intrigued? Enter the BOSS virtual shopping experience and start striking off names on your holiday gift list: on.hugoboss.com/VHC- 🎁    #BeYourOwnBOSS

This week, we had the incredible honor of welcoming our long-term partner, David Beckham, back to our headquarters for an exclusive LET'S TALK session! ⚽️     LET'S TALK is a HUGO BOSS event format that brings inspiring individuals to the stage to discuss diverse and relevant topics. This particular session gave our global employees a unique opportunity to engage with and ask questions to David.     Like us at HUGO BOSS, David believes in the power of trust and moving fast to drive change, unlock opportunities, and shape success. While on stage, he shared details about his remarkable journey from an international football star to a family man and entrepreneur, emphasizing the importance of hard work, family values, and authentic leadership.     The powerful and engaging discussion wrapped up with David talking about why our long-term partnership is special and what the future holds for BOSS and David Beckham — all we can share for now is that you definitely don’t want to miss what’s coming!     A big thank you to David for joining us, Aljoscha Höhn for moderating, and to our teams who made this special event possible! 👏    #insideHUGOBOSS 

Happy birthday to our BOSS Bar! ☕ Join our CEO Daniel Grieder behind the bar as he surprises our HQ colleagues by taking and preparing a few of their orders — fruit tea, flat white with oat milk, and matcha latte are no problem for our new barista. A huge shoutout to the BOSS Bar team for bringing our hospitality experience to the next level with this five-star coffee service. Watch his video for some highlights from this special celebration! 

Radiant. Confident. Effortless. This is the BOSS holiday style! ✨    BOSS is lighting up the holiday season with a luxurious collection of perfect gifts made of velvet and merino — modeled by an incredible lineup of global talents including Gisele Bündchen, David Beckham, Burna Boy, and Lee Jong-suk.    Fans shopping for the holidays can expect an extra special experience at BOSS stores and in-store installations in key cities. We will bring the season’s warm spirit to life with perks like personalized gifts, coffee and hot chocolate carts, complimentary wrapping services, and special gifts with purchases.     In true BOSS style, the campaign will also be supported by a 360° marketing approach across social media and striking retail window displays.      Shop the Holiday 2024 collection starting November 6, 2024, at BOSS stores, boss.com, and through our wholesale partners. Learn more: on.hugoboss.com/BH24-    #BeYourOwnBOSS

HUGO BOSS returns to growth in Q3 and confirms full-year outlook for 2024, despite the challenging market environment.     Driven by an eventful quarter that included the launch of our BOSS and HUGO Fall/Winter 2024 collections, our incredibly successful BOSS fashion show at Milan Fashion Week, and strengthening our customer connection with our new HUGO BOSS XP loyalty program, our latest results are a clear indication of the rigorous execution of our “CLAIM 5” strategy and the brand power of BOSS and HUGO.      Additional highlights from the third quarter: ▪️ Group sales increase 1% in a highly volatile market environment — supported by growth in the Americas (+4%) and EMEA (1%) ▪️ Operating expenses remain broadly stable, reflecting our focus on cost efficiency ▪️ EBIT stands at EUR 95 million, with an EBIT margin of 9.3%  ▪️ Free cash flow improves to EUR 40 million    Having demonstrated resilience by maintaining a sharp focus in the third quarter, we remain confident in our ability to achieve our 2024 financial targets.    Dive deeper into our Q3 results with the full press release: on.hugoboss.com/Q3/24-