HUGO BOSS’ Post

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HUGO BOSS returns to growth in Q3 and confirms full-year outlook for 2024, despite the challenging market environment.     Driven by an eventful quarter that included the launch of our BOSS and HUGO Fall/Winter 2024 collections, our incredibly successful BOSS fashion show at Milan Fashion Week, and strengthening our customer connection with our new HUGO BOSS XP loyalty program, our latest results are a clear indication of the rigorous execution of our “CLAIM 5” strategy and the brand power of BOSS and HUGO.      Additional highlights from the third quarter: ▪️ Group sales increase 1% in a highly volatile market environment — supported by growth in the Americas (+4%) and EMEA (1%) ▪️ Operating expenses remain broadly stable, reflecting our focus on cost efficiency ▪️ EBIT stands at EUR 95 million, with an EBIT margin of 9.3%  ▪️ Free cash flow improves to EUR 40 million    Having demonstrated resilience by maintaining a sharp focus in the third quarter, we remain confident in our ability to achieve our 2024 financial targets.    Dive deeper into our Q3 results with the full press release: on.hugoboss.com/Q3/24-

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Hugo Boss shares have already fallen over 5% today and the poor Q3 performance reflects an overall decline in 2024. Numerous downgrades have come from top analysts as the shares have significantly underperformed over the last 12 months. The inspiring earlier turnaround of the Boss and Hugo Boss brands, products and regional performance especially in China and the US is over. Claim 5 is not working and current costly brand shifts to Sports and ESG are generating digital attention but hurting profits and brand relevance. “Having demonstrated resilience” is an irrelevant and misleading statement in the face of consistently poor performance. I agree that “a sharp focus” is required. However this focus should move Boss towards more unique product designs and leadership in materials innovations. Stop blaming a challenging market and start finding a new uniquely Boss direction.

John Kraski

CEO, Future Proof / Chief Financial Officer / Strategic Partnerships / Producer / University of Southern California MBA (Business of Entertainment) / Only Person On LinkedIn With Almond Croissant Named After Them

1mo

Love this HUGO BOSS!

Claim 5 is one of the most remarkable strategies in the Lifestyle Industry. The results in this challenging market underpin that this strategy is not only very well designed but also rigorously lived and further developed by an outstanding team. Congats.

PRAKASH KINNY

Editor-in-Chief at Times International | Marketing Communications, Editorial, New Business Development

1mo

"Impressive resilience, HUGO BOSS! Despite market challenges, your commitment to innovation and strategic focus has fueled growth and strengthened the brand. Here’s to achieving even greater milestones ahead!

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Gina Maria Bernet

Collection Development Expert | Product Manager | Premium Brands | Aesthetics | Aviation

1mo

🚀 Impressive Q3 results! Despite a challenging market, HUGO BOSS shows resilience and brand strength with growth across regions and standout events like the BOSS Milan Fashion Show. Great to see the CLAIM 5 strategy driving success and efficiency. Keep up the momentum! 🚀

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Gianluca P.

Commercial Director | Brand Director

1mo

It’s inspiring to see how a consistent strategy drives profiftability and growth. The clarity in brand architecture, product upgrades, and deep customer engagement are key factors in this success. Congratulations to Christa O. and the entire team at #HugoBoss.

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HUGO BOSS continues to impress, with solid growth and strategic execution in a tough market. Great to see their resilience and strong outlook for 2024

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Louis Bairstow-Klopper

Visual Merchandising | Retail Specialist | Leadership | Strategy

1mo

Impressive results from HUGO BOSS in Q3, showing growth even amid market challenges! 📈 Exciting to see such brand resilience and customer focus! #HugoBoss #FashionStrategy

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Impressive results from HUGO BOSS, even in a challenging market

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