The Harris Poll

As the end of the year is always a key time for Americans to plan their New Year’s Resolutions and their health goals for the year ahead, this month we're diving into the world of wellness. Download our latest Industry Snapshot to learn more about current consumer trends in the personal care industry, including how Americans use dietary supplements, and how female consumers think about “clean beauty” skincare products. Download the report now: https://bit.ly/4fm0iLk

Job seekers are having a hard time landing a new job - let alone an interview - as 40% of unemployed job seekers report that they haven’t had a single job interview this year. In fact, a striking 72% of U.S. adults say that “applying for jobs feels like sending a resume into a black box,” according to our recent survey with American Staffing Association. Read more in Fortune: https://bit.ly/3OPMHB4

Nearly all young people use AI at work, and 93% of Gen Z and 79% of Millennials use two or more AI tools each week. Read more in this week's edition of Ray Day, APR's WHAT THE DATA SAY, featuring insights from The Harris Poll, Opendoor, Instacart,The Guardian and more: https://bit.ly/3OLwlJM #data #insights

Apple came out on top in our latest Ad Age - The Harris Poll Baby Boomer brand tracker ranking the top 20 brands by brand equity growth among Baby Boomers each quarter. How was Apple able to successfully catch the attention of this older generation of consumers? Find out now: https://bit.ly/3OIlwIl

Waiting on a cold phone to ring or an inbox full of spam to let up, job-seekers are navigating a particularly trying hiring market. In fact, a striking 72% of U.S. adults say that “applying for jobs feels like sending a resume into a black box,” according to a survey of more than 2,000 respondents by the American Staffing Association and The Harris Poll. “While The Great Resignation may have seen employers scrambling to hire qualified workers, the tables have turned and now many job seekers in The Great Pause are struggling to get hired at all,” American Staffing Association CEO Richard Wahlquist told Fortune. Read more: https://lnkd.in/eScaps4S

A new survey, conducted on behalf of Nationwide, found that Gen X investors - after living through previous financial crises and balancing dual caregiving roles - are feeling significant financial strain, and more than half (56%) currently provide financial support to their parents or children. Explore more insights: https://bit.ly/3OFb30l

🛍️ The holiday shopping season is officially here, and it's time to dive into the latest trends! A new Axios article reveals key insights into the shopping habits of Americans based on surveys from The Harris Poll. Learn more about how customers choose where to shop, their take on affordable brands, and how often they wear their SHEIN finds at the full article: https://lnkd.in/gbSBRFhV

British consumers are not feeling optimistic about the economy. After experiencing several years of rising prices and constricted budgets, three-quarters (73%) of UK adults agreed that the cost of essential goods and services is affecting them more now than ever before. Download our Consumer Spending Trends: UK Industry Insights report to explore how consumers have adjusted their spending habits in response to economic pressures. https://bit.ly/49mlteL

They have “the most spoiled dogs in the world.” They go on 10 vacations a year. They spend hours a day on their favorite hobbies. They’re DINKs, “dual-income, no kids,” and they’re the 5% of Americans who are living like the new one percent, according to a new The Harris Poll survey. “The data reveals DINKs aren’t just spending more—they’re spending differently, with an emphasis on experiences that enhance their partnerships and personal growth,” Libby Rodney, chief strategy officer at the Harris Poll, said in a statement alongside the new survey. “It’s a segment that’s redefined discretionary spending as an investment in life experience.” Read more: https://lnkd.in/eXQMB--w

Millennials and Gen Zers have found that the pathway to having their own children is full of neverending trials and tribulations. Between navigating the childcare crisis and simply trying to stay afloat day to day, many adults have delayed or nixed having kids altogether, figuring that having one would dent their already-high bills. That’s where DINKs come in. Short for dual income, no kids— DINKs now represent around 5% of Americans, according to a survey of more than 2,400 parents and 1,700 non-parents from The Harris Poll. Young adults are throwing aside the faded script of a nuclear family and a white-picket fence. It makes sense, given many can’t even afford a house. And DINKs are finding out that their lifestyle is paying off. Read more: https://lnkd.in/eVbc3a-s