Let’s be honest: clicks and impressions don’t drive real business growth. Foot traffic, sales, and measurable ROI do. That’s why we’ve created "The 2025 CMO Playbook for Choosing the Right Media Platform”, a simple guide to help you focus on what matters: 🎯 Identify platforms that align with your business goals 👥 Targeting audiences based on where they go, not just what they browse 💵 Making every ad dollar count If you’re ready to find a platform that works as hard as you do, this guide is for you. 📥 Get your copy here: https://lnkd.in/debiW83P
GroundTruth
Advertising Services
New York, NY 58,624 followers
GroundTruth is a media platform that drives in-store visits and other real business results.
About us
About GroundTruth GroundTruth is a media platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising. Learn more at groundtruth.com
- Website
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http://www.GroundTruth.com
External link for GroundTruth
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Mobile Location Advertising, Location-Based Marketing, Performance-Based Advertising, Location Intelligence, Location-Based Advertising, Location Technology, Performance-Based Marketing, and Mobile Advertising
Products
![Click here to view GroundTruth]()
GroundTruth
Location-Based Marketing Software
Drive in-store visits and sales with 100% cookie-free, precisely targeted ads.
Locations
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Primary
Get directions
One World Trade Center
60th Floor
New York, NY 10007, US
Employees at GroundTruth
Updates
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We’re packing our bags for CES! If you're around, we'd love to connect and talk about turning real-world behavior into real business results. See you there! Rosie O'Meara, Toby Carter, Frank Piechota, William McEachern 🚀
Kicking off 2025 with a bang! GroundTruth will be at CES - let me know who is around and wants to chat #ces2025 #dpaa
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Our people are our greatest strength, and Jordon is a perfect example. Her talent and drive keep GroundTruth moving forward and delivering Real Business Results every day. We’re lucky to have her on our team!
I am truly humbled and grateful to be included in the "Top 50 Women Leaders in Arkansas." This recognition is an honor, and I’m deeply thankful for the mentors and leaders—both past and present—whose guidance, wisdom, and encouragement have played a role in shaping the person I am today.
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Foot traffic is back in full swing. With Gen Z choosing in-store over online shopping, targeting audiences based on real-world behaviors is now more important than ever to turn your ad dollars into real business results.
Malls are getting a boost from a surprising source: Gen Z shoppers. Gen Z customers, roughly between ages of 13 and 28, are shopping about just as much in person as their Baby Boomer grandparents, according to a survey by ICSC, a mall industry group. And this holiday season, more Gen Zers plan to shop in person than online, according to a survey by EY. I spoke to mall owners, brands and Gen Z shoppers from The Z Suite to better understand what's driving this trend. They told me younger shoppers are seeking ways to socialize, especially after the pandemic, and speedier ways to get purchases. And Gen Z is hungry for real-world experiences to share on Instagram and TikTok. Gen Z shoppers' interest in stores is influencing the look of companies' stores and their sales patterns: At Abercrombie & Fitch’s namesake brand, which caters more to millennials, digital sales drove 60% of revenue in the last full fiscal year. That compares with only 30% at the company’s Hollister brand, which tends to attract Gen Z shoppers.
Gen Z to the rescue? How malls are winning over a generation of in-person shoppers
cnbc.com
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Shoutout to amazing partners who make Real Business Results possible! Here's to even more wins, on and off the court! 🏀
This week, we had the privilege of joining our partners at GroundTruth for a fun night at the Atlanta Hawks game! 🏀 Our partnership with GroundTruth has been a game-changer, helping us significantly improve our clients' digital ROI. We're grateful for collaborations that not only deliver results but also provide meaningful opportunities to connect and grow together. Here’s to great partnerships and even better outcomes for our clients! 🙌 GroundTruth MaryClaire Bloodworth Rachel Nobles Watkins Kevin Cleary #AllureStrategicMarketing #Partnerships #DigitalMarketing #ROI #Teamwork
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👩🎨 When you create a destination of expansive, beautiful art, you want to make sure people see it! The Mint Museum partnered with GroundTruth to use our precise audience targeting to drive more museum visits. After only a month, they saw nearly 1,000 visits at a $1 cost-per-visit! Want the secrets to their successful strategy? Check out our newest case study!
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GroundTruth reposted this
Thanks so much Dimitri Kotsis from GroundTruth for being our special guest in episode #2 of the DashHound Dash Cast and sharing your knowledge and experiences in #digitaladvertising. #mobileads #ctv https://lnkd.in/eHAYuFng
DashCast Episode 2: Data-Driven Marketing in the Modern World
https://www.youtube.com/
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🤔 How do you drive real business results, like $230k worth of products added to cart? ☝ Use GroundTruth's precise audience targeting to connect with your targeting customer at the exact moment they need your product. Want to know more? Read the story of Dr. Scholl's successful summer campaign by clicking the link below! ⬇️
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❗ EMARKETER just featured GroundTruth CMO, Brandon Rhoten, in an article about maintaining a healthy marketing funnel. Read why Brandon thinks quick snapshot metrics are dangerous, and robust performance data on real-world behaviors, like foot traffic, help develop an efficient funnel. (Plus 3 more tips from other successful CMOs!) 👉 Click here: https://lnkd.in/gyg28D2x
4 tactics from CMOs on maintaining a healthy marketing funnel in tough times
emarketer.com
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📰 The newest edition of The Advertiser's Companion is live! Read why real-world behaviors are at the heart of effective ads and innovative campaigns. Just click below! 👇
Real-World Behavior Is Critical for Efficient Ads
GroundTruth on LinkedIn