GRIN

🚨 Today’s the day! 🚨Creator Shops are now LIVE, powered by our new integration with CreatorCommerce. Creator Shops are highly personalized, co-branded landing pages filled with hand-picked products, styling tips, and more. The best part? Each Creator Shop is curated by… you guessed it… Creators! Because here’s the thing— Consumers don’t want another generic shopping experience. They don’t want to walk into a store and buy products straight off the mannequin. They want a personalized shopping experience with products that fit their unique style (and lifestyle). That’s exactly what creators deliver to their audience. So, why not give them the freedom to choose the products they know their followers will love? Now you can with Creator Shops. PS— We want to give a huge shoutout to Kenyon Brown for working closely with us on this exciting new launch. We’re building something special over here. Come join us!  

What did we do in 2024? Well.... 💅 We learned a new word. 🥒 We ate cucumbers. 💚 We had a brat summer. 🍫 ...And a nightmare. ✨ We held space. Yes, we were very online this year... We were also shamelessly influenced by some of 2024's viral products: Stanleys, bio collagen facemasks, CARHARTTS. The list goes on.... What was your favorite internet moment (or product) from 2024?? PS — It was a HUGE year for influencer marketing. If you want to see our whole 2024 recap, check it out at this link 👉 https://hubs.ly/Q0303Yv10

2024 is (almost) in the books! Let's unbox it together. 🎁 This year was packed with wins for brands, creators, and the influencer marketing industry as a whole. We're breaking it all down in our year-end retro... 📱 Social media moments that defined 2024 🎯 Brands that absolutely nailed their creator campaigns 📈 The overall growth of the creator economy 🔮 Bold predictions for the new year 🤫 Plus, a big surprise coming in 2025... Check out our full influencer marketing year in review here: https://hubs.ly/Q02__2J-0 And let us know about your favorite social media/influencer marketing moments in the comments! 👇

Connecting in person with other influencer marketers has been a highlight of an incredible 2024. 💜 There’s nothing quite like sharing ideas, insights, and a few laughs over great food and wine with people who just "get it." We recently held our second special dinner (this time in LA). A little taste of what we discussed: 🖼 Strategies and content planning in 2025 📈 Innovative ways to prove program ROI 💰 Secrets to unlocking bigger budgets for influencer campaigns 😍 Our favorite creators and why they shine 👑 Career advice from marketers making big moves We’re putting an even stronger emphasis on community in 2025—so stay tuned for more opportunities to connect, share, and grow with GRIN. Here’s to more conversations, collaborations, and connections in the year ahead! Amanda Mejia Andrea Fekete Greta V. Laura Caccavo Kia A. Brinkley Madeline Maciagiewicz Tanzi Jackson Nikola Masonicic Nicole Mechem Olivia McNaughten Ryan Debenham Eric Epperson

⚠️ PSA: Watch out for red flags when recruiting new creators. ⚠️ No amount of strategy and planning can make up for recruiting the wrong creators to your program. Here are a few things to look out for. 👇 🚩 Too many paid collabs If every other post is sponsored, you're not partnering with a creator—you're partnering with a salesperson. Look for creators who are selective about their promotions. The sponsored content they do have should feel organic and true to their brand. 🚩 Fake followers and engagement The creator's numbers are good. But are they too good to be true? Sadly, this is something we always have to be on the lookout for. 🚩 Low-quality content The content doesn't have to be perfectly polished—it just has to work. Check for genuine engagement and a unique style that makes the creator stand out in some way. 🚩 Negative sentiment in comments Not all engagement is created equal. Head to the comments and make sure your prospect's engagement is positive. You don't want to partner with someone who gets attention for the wrong reasons. Want more tips for finding and recruiting the right creators for your program? Check out our latest blog for more. 👉 https://hubs.ly/Q02_khpz0

One-hour warning! 🚨🚨🚨 It's almost time for our webinar with CreatorCommerce. Join Olivia McNaughten and Kenyon Brown as we usher in the new era of affiliate marketing... We're talking: ✔️ Actionable strategies for implementing your own co-selling campaigns ✔️ Real-world examples of brands doing it right  ✔️ Tips for personalizing your strategy and boosting your affiliate conversions 📍Save your spot here: https://hubs.ly/Q02YPKjF0

One more day! 🚨🚨🚨 Affiliate marketing is hot and it's only getting hotter. 🔥 Don't miss this opportunity to learn how you can take full advantage of the strategy in 2025. Save your spot at the link in the comments!

Who's ready for our co-selling webinar with CreatorCommerce next week?? 🙋 We're less than a week away, so save your spot if you haven't already! Co-selling has been one of our favorite (and most effective) strategies for marketers this year. And Olivia McNaughten and Kenyon Brown are ready to break it down for you with: ✔️ Actionable strategies for implementing your own co-selling campaigns ✔️ Real-world examples of brands doing it right ✔️ Tips for personalizing your strategy and boosting your affiliate conversions Let's get the new year started with a clear path to affiliate marketing success. 📍Save your spot at the link in the comments.

What an incredible ride it’s been building a creator program with Topo Designs! About a year ago, the team decided they were ready to commit to influencer marketing. They just didn’t know exactly where to start. Our Professional Services team was happy to help! First, we met with them to align on goals: 👀 Increase visibility 📣 Reach new audiences And understand the challenges: 💲 Limited resources 🥊 Lots of competition We came up with a gameplan together—their vision, our expertise. From there, our Professional Services team got right to work building the program. This allowed the Topo Designs to focus on other priorities, confident that their creator program was in good hands. And we’ve been thrilled with the results! 📈 2,900,000+ impressions 💸 2,600+ conversions 🤝 85+ active creator partnerships Congrats to Topo Designs on a huge year. We can’t wait for more big wins in 2025!

Affiliate. Marketing. Works. And Rothy's is doing it right 👏