eCommerceFuel

Ten years ago, Laura Serino and I scrambled to get our first #ECFLive off the ground. The vibe was very much “Oh, our closing party is in 3 hours. We need to head to the grocery store to buy some drinks!” But it was awesome. We had ~50 amazing entrepreneurs show up and kick-started what would become an annual tradition. We recently wrapped up #ECFLive in New Orleans with 250+ 7- and 8-figure store owners and had an amazing time. And we’re no longer hauling booze on bus carts through the hotel lobby. 🙂 This week on the podcast, Bill D’Alessandro and I break down our biggest takeaways from the event. The big themes that kept bubbling up were: • Diversify your cash flow! Roman Khan dropped major wisdom on building wealth through both dividends AND growing your enterprise value. And we shared the liquid net worth value where many entrepreneurs feel a sense of personal security and can start taking bigger swings. • Finance is the new black. 🖤 Goodbye ad hacks, hello P&Ls! Even the techiest marketers are geeking out on the numbers as a way to support their advertising campaigns. • TikTok Shops is about to explode (watch your back, Zuck). It’s a great opportunity for those in certain niches and at lower AOVs. 😬 • Creative is still king in paid ads. David Herman schooled me on the shift to brand-centric campaigns. Less levers, more branding, and storytelling. So many juicy convos and connections made. Huge thanks to the ECF team, our banner sponsors Finaloop and Sendlane, and all who joined us in NOLA! Trailer below, full episode out today wherever you listen to podcasts. You can also watch on YouTube.com/ecommercefuel.

🚨 New podcast alert! 🚨 The always insightful Tracy Wallace dropped by to lay down some serious ecommerce wisdom and wow, did she deliver! 🔥 Some killer nuggets from our chat: Solo practitioner or bust if you want to crush organic content. Those monster teams just can't hang. 💪 What's old is new! Webinars and guest posting are back from the dead and ready to party like it's 2009! 🎉 Burnout is real but avoidable if you master the art of pacing yourself. It's a marathon, not a sprint! 🏃♂️ When it's time to reinvent yourself, keep that audience in your corner. Loyalty is everything. 🫡 SEO tools might be in trouble with the search engine insanity. Time to evolve and look forward, not back! 🔮 This episode was an absolute treasure trove of insights. Give it a listen and soak up all the hard-earned wisdom Tracy brings to the table. Your business will thank you! 🙏 Listen wherever you get your favorite podcasts, or on eCommercefuel.com. You can also watch on YouTube.com/ecommercefuel

This week Andrew shares how things went down when he, Bill D'Alessandro, and Mike Jackness purchased an eCommerce business alongside 15 other investors and with a $1.8M SBA loan. They learned a TON, including a number of hard-earned lessons. Their very candid discussion touches on these lessons: Doing business with friends? That friendship is on the line, period. Know what you're risking going in. Leverage is a double-edged sword that can cut deep if things go sideways. Tread carefully. Taxes can make or break the deal. C-Corps might be the key to the golden tax deferral treasure. 🗝️ Market timing is for fools. Embrace the chaos and stay infinitely flexible. Due diligence is critical but life can still shock you. Roll with the punches and keep moving forward. Hope you enjoy! Listen wherever you get your podcasts or on ecommercefuel.com

This week on the podcast I'm chatting with our new Director of Community and Connection, @dianahawk! You'll hear her plans for the @ecommercefuel, her social connection hacks, and more. And if you're headed to ECF Live next week this should be a great conversation starter. Enjoy! https://zurl.co/lGv9

Few things are as important or misunderstood as great branding. So Andrew invited Jessica Strelioff and Daniell LaRoy on the show from Goodside Studio to go deep. We learned a ton including the #1 brand facet to invest in with limited resources (spoiler: brand positioning) and their favorite AI tools that aren't over-hyped and cut down on design time exponentially. They also shared some of their favorite brands, including Flamingo Estates, which has such a compelling brand they can charge $150 for 6 tiny candles and boasts the best About Us page I've ever seen. Hope you get a few nuggets to elevate your own brand. Enjoy! https://lnkd.in/d_9BbJar

In this episode, we are unlocking the secrets to a more efficient, calm, and effective brain with Paula Telfer, founder of Sens.ai. Andrew dives deep into how Sense.ai's cutting-edge technology is transforming brain training, from enhancing creativity and sleep to strategic thinking. Discover the compelling story of how Paula convinced investors through an immersive experience and how these advancements are shaping the future of education and interpersonal skills in an AI-driven world. Paula's personal recovery journey from a car accident to developing this technology highlights the powerful impact of neurofeedback training. Tune in for an inspiring blend of science, innovation, and personal triumph that will change how you think about your brain's potential. https://lnkd.in/d_9BbJar #ecfpodcast #ecommercefuel #ecommerce #neurofeedback

Our eCommerceFuel member of the week is Sunil Agrawal of Shop LC. Sunil has built an amazing TV shopping/online business specializing in jewelry. They also partner with non-governmental organizations (NGO) like Akshaya Pātra, No Kid Hungry®, and Backpack Friends, to help feed children around the world. Check them out at shoplc.com #entrepreneurship #ecommerce #ecommercebusiness