Baymard Institute

Our top articles of 2024 are here! 📢 In 2024, we published over 50 blog articles covering topics ranging from best practices for sales to checkout and mobile apps. Here are your favorites: 1️⃣ Checkout UX 2024: 11 Pitfalls and Best Practices 🔗 https://lnkd.in/dTcmyKz 2️⃣ The Current State of Homepage and Category Navigation UX: 76% of Sites Have Mediocre-to-Poor Performance 🔗 https://lnkd.in/ehP_ZkUB 3️⃣ Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout 🔗 https://lnkd.in/eVixnWnE 4️⃣ Mobile UX Trends: The Current State of Mobile UX 🔗 https://lnkd.in/eebPjnZA 5️⃣ Usability Testing of Inline Form Validation: 31% Don’t Have It, 4% Get It Wrong 🔗 https://lnkd.in/dr-m4r-J Check the comments for the full list of our 10 most popular UX articles of the year! #UXDesign #UserExperience #UXWrapped #UX #UXResearch #Wrapped #Top10UX

How can real-time 💳 validation improve your checkout experience 🛒? Typos in credit card numbers are more common than you think and they can lead to frustrating payment errors and abandoned checkouts. 💡Our research highlights a solution that allows e-commerce sites to catch credit card errors instantly: Luhn validation. 💬 Have you implemented real-time validation on your site? How has it impacted your checkout experience? Let’s discuss in the comments! 👇 #UX #UXDesign #UXResearch #ECommerce #ProductDesign #checkout

As we wrap up 2024, we’re proud to reflect on a year filled with impactful UX research and innovation. 🚀 This year, we conducted extensive renewal studies on checkout and product finding, refining our guidelines to enhance user experiences. Additionally, we wrapped up 3 new industry-specific studies: B2B Electronic Components and Machinery, Apparel & Accessories, and Furniture & Home Decor. For a detailed look at our 2024 milestones and a preview of what’s coming in 2025, explore the full article: 🔗 https://lnkd.in/enYHWAff #UXResearch #UserExperience #Ecommerce #UX #UXDesign #ProductDesign

Did you know a simple typo in a credit card number 💳 can disrupt an otherwise smooth checkout experience 🛒 ? With Luhn validation, you can instantly detect errors in credit card numbers and notify users before they submit the form, reducing frustration and streamlining the checkout process. 📉 This small change reduces frustration, speeds up checkouts, and boosts conversions! Discover how you can optimize your checkout flow for seamless transactions. 👇 #UXDesign #EcommerceTips #PaymentOptimization #CheckoutExperience #UX #UXResearch

Furniture & Home Decor 🛋️ brands: are your customers struggling to find products that suit their needs on your site or complete their purchase? Baymard’s new UX research uncovers the most common UX pitfalls in the industry 🚀—and how to fix them. 👉 https://lnkd.in/eiGUW7V5 #UX #UXResearch #UXDesign #ProductDesign #ECommerce

We are thrilled to announce the winners of Baymard Institute’s 2024 Top 1% E-Commerce UX Awards 🏆 ! Congratulations to all the winners for their exceptional commitment to delivering outstanding digital experiences. 👏👏👏 Curious to see who made the list? Check out the full list of winners: https://lnkd.in/g76Nxa34 #ecommerceuxawards #EcommerceUX #UXAwards2024 #Innovation #UX #UXDesign #ECommerce #UXResearch #UXAwards

How to present country 🌎 and language selection on an e-commerce site?   We observed two common approaches during testing: 1️⃣ Geotargeting (Automatic Detection) 2️⃣ Splash Page. 💬 Key takeaway: Geotargeting offers a seamless start, but you should always provide an easy way for users to adjust their preferences. Which method do you use for country and language selection on your site? Let’s discuss this in the comments! #UX #UXDesign #UXResearch #ECommerce #ProductDesign

Is your product page design stopping users from finding key information? Our latest UX research reveals that subpages on mobile product pages can make it harder for users to find and access important details. 👉 Have you faced navigation challenges like this on your site? Share your thoughts in the comments! 👇 🔍 Key findings: ▪️ Many users completely overlooked subpages, assuming the "main page" held all the content. ▪️ Even when subpages were discovered, navigating back often led users to the product list instead of the product page—causing confusion and frustration. ▪️ Examples from testing (including Amazon!) showed users struggling to access critical information like user reviews, impacting their shopping experience. 💡 Best practice: Avoid subpages altogether. Want to ensure your product pages deliver the best experience? Explore our blog articles on product page UX here: https://lnkd.in/dWUP7yGD #UX #UXDesign #UXResearch #UXDesigner #UXResearcher #ECommerce #WebDesign #ProductDesign #ProductDesigner

How can optimizing credit card number entry 💳 reduce checkout abandonments🛒 ? ⤵️ 💡Many users struggle when entering their credit card numbers—leading to errors and even abandoned checkouts. Our research highlights a simple yet powerful solution: credit card number autoformatting. 💳 💬 What challenges have you faced in optimizing your checkout flow? Let’s discuss this in the comments! 👇 #UX #UXDesign #UXResearch #ECommerce #UXDesigner #UXResearcher #ProductDesigner #checkout #ProductDesign #WebDesign

A smooth gifting flow 🎁 is a must-have for e-commerce during the holiday season. 🎄Whether it's wrapping a present, including a heartfelt message, or ensuring prices stay hidden, offering intuitive gifting options boosts convenience and customer satisfaction. Discover 4 ways to enhance your site’s gifting flow this Christmas. ⤵️ https://lnkd.in/es73yYS #UX #UXDesign #UXResearch #ProductDesign #Webdesin #UXUI