We’re thrilled to announce that buzzback has been recognized on the 2024 GRIT Top 50 Most Innovative Suppliers list! We ranked #14 among the Most Innovative Suppliers and #7 among Most Innovative Full-Service Agencies. Read more here! #mrx #marketresearch #innovation #marketresearchsupplier #fullserviceagency #GRITTop50 #GRIT #greenbook #GRIT2024
buzzback
Market Research
New York, NY 4,319 followers
Grasp your innovation journey. Our emotional insights sharpen your ideas + speed your journey to growth. Every time.
About us
For 20 years, buzzback has worked with companies who seek to advance their business performance with sharper consumer insights. Buzzback delivers demonstrably richer understanding through creative and visual techniques that help address challenges with concept development, brand positioning and communication strategy. For both major corporations and emerging brands, we have been effective in hundreds of brand initiatives worldwide, with a highly-engaging online experience that reveals how companies can more meaningfully connect with consumers for greater commercial success. Buzzback is a woman-owned diversity supplier with WBENC certification.
- Website
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http://www.buzzback.com
External link for buzzback
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2000
- Specialties
- insights, innovation, concept development and optimization, package testing, naming, copytesting, ad development, brand and product exploration, brand imagery, IHUT, benefit/claims evaluation, and online communities
Locations
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Primary
1359 Broadway
1120
New York, NY 11106, US
Employees at buzzback
Updates
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Happy holidays from all of us at buzzback! Tomorrow will be our last day of normal operations before we close for 2 weeks for some end-of-year respite and time with friends & family. Each holiday season, buzzback donates to a charity in honor of our clients and partners. This year we picked Save the Children International, which has championed the rights of the world’s’ 2.3 billion children since 1919. Wishing the best to you and yours - we will see you in 2025! #mrx #marketresearch #happyholidays
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Buzzback is delighted to be speaking at the AURA Insight event "Generational Insights: Exploring the Changing Consumer Landscape" https://lnkd.in/etRyDT3J Our talk is titled "State of the Generations: a view from both sides of the Atlantic." We will be delving into how recent events are affecting the young and old, especially their mental health and wellbeing. We are eager to contribute to a cross-industry dialogue around the important topic of generational research! #AURAs #mrx #marketresearch #generationalresearch #currentevents
Generational Insights: Exploring the Changing Consumer Landscape
aura.org.uk
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Liz White and Karen Lynch are diving into all things Qual – from uncovering human stories to the tools we need to keep up in 2025. If you want to know what the future of Qual looks like, check this out!
Curious about the next era of qualitative research and the impact of human-centered insights? Join Studio's Managing Director, Liz White and Karen Lynch, Head of Content at Greenbook, for an upcoming webinar where we’ll unpack the trends and tools that are shaping the future of consumer understanding. 💬 In this webinar, they’ll discuss: - Top trends from the GRIT report to prep for 2025 - How winning teams are harnessing qual to win in market - New methods for achieving breakthrough insights fast, with Studio by buzzback Get ready to bring your questions and ideas for our live Q&A! This session is a must-attend if you’re in the insights space and want to level up for the year ahead. 📅 Date and time: November 20, 12pm EST 👉 Register here: https://lnkd.in/efdJnxNC #InsightsLeaders #Qual #BuzzbackStudio #ConsumerResearch
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Excited to see Liz White from Studio by buzzback and Karen Lynch from Greenbook tackle one of the biggest questions in our industry right now: how can brands make sense of all this data to uncover real human insights? If you’re in marketing or insights, don’t miss this webinar on November 20th. Register here: https://bit.ly/4fP2rQs #mrx #marketresearch #webinar #qualitativeresearch #insights #mrx
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Looking forward to this conversation between Liz White from Studio by buzzback and Karen Lynch from Greenbook. They’ll be diving into how qualitative research is evolving – and why it’s essential for brands going into 2025. If you’re in the insights space, this should be a good one! Register here to secure your spot: https://bit.ly/3AIfYKu #webinar #qualitativeresearch #qual #consumerunderstanding #marketresearch #mrx
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Behind every customer, there’s a story waiting to be uncovered. And these stories—when harnessed effectively—can be the key to business growth. Join Liz White from Studio by buzzback and Karen Lynch from Greenbook for a live 30-min webinar to explore the next big shifts in qualitative research and how leading brands are tapping into new human-centered solutions to drive change. What You’ll Learn: • The latest trends defining qualitative insights heading into 2025, exclusively from the GRIT business innovation report • How winning teams are harnessing qual to win in market • How today’s tools, like Studio by buzzback, are making qual faster, scalable, and more impactful for businesses of all sizes • Ask Me Anything portion to answer your most burning questions Register here to reserve your spot: https://bit.ly/40NFjNM #webinar #qualitativeresearch #qual #consumerunderstanding
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How are consumers feeling about their finances as we head into the holidays? Check out our latest insights! https://bit.ly/40uNApD #consumersentiment #insights
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We’re so excited to be ranked #14 on the GRIT Top 50 Most Innovative Suppliers and #7 among Most Innovative Full-Service Agencies. What an honor. 🎉 Our commitment to innovation goes back to our founding 24 years ago, conducting online research in a time when most of our clients didn't even have internet in their offices yet. We've continued to put innovation at the forefront of everything we do over the years, supporting our client partners with innovative and creative approaches, and most recently this past year with the launch of Studio by buzzback. We’re proud of the work we do and so grateful to be listed alongside so many inspiring contributors. #MRX #MarketResearch #QualitativeResearch #Innovation #GRITTop50 #Greenbook #GRIT2024
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We’re thrilled that buzzback has been recognized on the 2024 GRIT Top 50 list! We ranked #7 among Most Innovative Full-Service Agencies and #14 among the Most Innovative Suppliers overall. Read more here: https://bit.ly/4fq8ECa #mrx #marketresearch #innovation #marketresearchsupplier #fullserviceagency #GRITTop50 #GRIT #greenbook #GRIT2024