Boomerang

What's the main source of evil in your CRM? Bad contact data. So many things fail because of this: 1. Customer Marketing 2. Champion Tracking 3. 1:many, 1:few, 1:1 marketing campaigns 4. Deal Reviews 5. Account Planning 6. Your Sleep ... You get the gist? Disclaimer: This is not real audio/video of Rihanna, Emma Watson, and Jenna Ortega and they did not actually say the things you see in the video. They’re deep fakes made with AI.

Here is why I think Lead Prioritization is more important than Account Prioritization. 1️⃣  Buying center is not the same as buying team Sales typically will engage with 3-15 people in a sales cycle but they are a subset of the overall buying center. From a marketing perspective, we need to market to all of them including all title variations. Obviously, Past customer leads are great for sales teams! 2️⃣ Make all pipeline teams work coherently All pipeline generation teams from field marketing to SDRs should be taking the same insight through all channels in the right sequence. 3️⃣  Measuring engagement Having a unified view of all intent signals makes collaboration based on facts and not opinions How are you doing lead prioritization today? #B2B #Champions #GTM #ABM #AccountBasedMarketing #ABX #ABS #BuyingGroups #LeadPrioritization

We are often guilty of holding reps accountable to the wrong metrics. One of them is CRM contact data hygiene. Reps shouldn't be manually prospecting nor should they be expected to keep contact status up-to-date. It's a STUPID waste of time! We started Boomerang to solve this problem so that no one else faces the same issues I faced: 1️⃣  Keep your buying committee up-to-date based on calendar/email data 2️⃣ Use AI to summarize relationship history so that reps know who to go to for warm intros 3️⃣  Job change tracking What mundane tasks are you automating to help your salespeople? #ForeverAE #GTM #CRM #DataQuality #B2B

Is your sales team refusing to engage with your #ABM program? As marketers, we often fall into the trap of overwhelming salespeople with numerous initiatives. Here are three things I see the best ABM teams do differently. 1️⃣ Go with an informed perspective on why sellers should work on a certain set of accounts (and not others). 2️⃣ They ensure ABM/Field marketers/ICs collaborate directly with the sales team and make sure their actions are at the service of helping the seller break into or expand target accounts. 3️⃣ They have the most evolved human learning model to refine what's working and remove what's not. Ultimately, the most effective ABM teams emulate the mindset of enterprise sellers while leveraging marketing expertise. Share your experiences on how you're collaborating with your sales team to achieve ABM program goals in the comments below! #B2B #Champions #GTM #ABM #AccountBasedMarketing #ABX #ABS #BuyingGroups