Boomerang reposted this
Is Relationship Amnesia costing you millions? The average tenure of your champion is 3-5 years and the average tenure of your rep is 2-3 years. This means 8-10% of your champions who change jobs no longer know anyone at your company. Yes, we can multi-thread but the personal relationships are built by the sales or customer success person. Solving relationship amnesia will lead to a high(est) LTV and low(est) CAC revenue stream. -- Boomerang is helping operationalize this for sales teams. We're building a modern champion re-engagement platform that uses AI to identify high-value relationships in your CRM and calendar; and surfaces high-value Boomerangs and relationship insights for your sales team. #B2B #Champions #Boomerang #Revenue #Distribution #Marketing #PipelineBuilding
This is hugely important! When those champions or reps leave, they don’t just take knowledge—they take trust, rapport, and influence with them. Even if the contracts or accounts stay with the company, the relationship behind the deal can be lost. This is where churn becomes more than just a numbers game; it’s about rebuilding relationships from scratch each time a key player exits.
This approach to solving relationship amnesia sounds like it could be a game changer for sales teams.
Thanks for the insightful post; it's making me reconsider the way our team manages client relationships over time.
Keeping track of evolving professional ties can transform customer loyalty and retention efforts without a doubt.
Solving relationship amnesia could indeed lead to much more effective business outcomes and growth opportunities.
Building relationships remains essential in maintaining business growth and success.
A modern champion re-engagement platform is just what the industry needs.
Excited to learn more about how AI can enhance relationship management and re-engagement strategies.
Interesting approach to tackling a common issue in business relationships. Looking forward to seeing how Boomerang helps.
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2wRelationship amnesia is definitely something we should all be aware of, thanks for shedding light on this.