Beeler.Tech

With each additional piece of data you have about your users, the value of those users and your data grows exponentially. What are you doing to increase your usable visitor data? #data

Kicking off Base.Camp Barcelona Wednesday with Ruben Schreurs, Chief Strategy Officer, Ebiquity plc, as he reveals the findings of their latest research in partnership with WFA in his keynote. Brands plans and expectations for the future: 🌿Improving the sustainability of their campaigns 📺Addressable TV will see more budget 🛒Retail Media buying will continue to increase 💭Evolution toward performance marketing #sustainability #responsiblemedia #attention #communityovercomplexity #basecampbarcelona #basecamp #revops #brands #buyside

Optable has created a thoughtful agenda with a great group of speakers to discuss the Modern Data Stack on Wednesday November 20 and Beeler.Tech are happy to be a part of it. Agenda details below. If you are interested in attending, please request to attend through the form at the bottom of this page: https://lnkd.in/ewwjB3yH #datamanagement #datacollaboration #data #datastrategy #monitization #identity

In our second keynote address of the day, Tom Triscari, Sr Advisor at Landmark Ventures, breaks down the macro and micro scene for publishing. Tom shared how he thinks about publishing. Some highlights: 📊Publishers should not look at each other as competition, but rather as a coalition. 📊Display ad spend is one thing, but what a publisher cares about is the portion of that they can actually access.  📊Publishing is like a cantaloupe. Yup, that analogy works. 📊Cheap reach - doesn’t make sense, look at the demand curve. 📊Curation - what’s in that package? Do you know? #publisherrevenue #basecamp #communityovercomplexity @Base•Camp #Barcelona #basecampbarcelona #revops #econonomics

It's happening, Base●Barcelona is officially underway! #networking #digitalmedia #communityovercomplexity #basecampbarcelona #basecamp #revops #publishers #community #event #kickoff

Kicking off our keynote sessions today is Will Page, Author of Pivot and Strategic Advisory at Pivotal Economics. In his session, Navigating the Headwinds of Publishing, we heard Will’s perspective: 🎐 Comparing the news industry to the music industry 🎐 Like publishers are not in competition with one another 🎐 Publishers need to rethink their current competition and determine how to partner with publishers to the benefit of both parties #keynote #networking #digitalmedia #communityovercomplexity #basecampbarcelona #basecamp #publishers

We ❤️ our welcome reception. So good to meet new friends and see old friends. #publishers #grateful #networking #digitalmedia #communityovercomplexity #basecampbarcelona #basecamp #revops #community #event #welcome

The Beeler.Tech team has arrived in #Barcelona! (well most of us anyway) 🇪🇸 We can’t wait to welcome all of you on Sunday to kick off our three-day #event packed full of: 👥 Interactive breakouts and table talks 🧩 Problem-solving 🤝 Networking Not to mention… 👟 Morning runs with Melissa ⛵ Group sail on the Mediterranean 🥘 Catalonian cuisine We’re ready! Are you? Base.Camp #basecampbarcelona #basecamp #revops #publishers #networking #community https://lnkd.in/eEXdRWpS

🛌 Three more sleeps to Base.Camp #Barcelona! Excited to hear from Hannah Buitekant, Managing Director, Digital, Mail Metro Media in her Monday afternoon session: 🔐Unlocking Commerce Opportunities Get ready to move beyond just advertising-based relationships with buyers as the #pathtopurchase for consumers becomes almost instantaneous. Let’s go! https://lnkd.in/eHCxk9Cq #basecampbarcelona #basecamp #revops #publishers #customerjourney #commerce

⛺Next week we’ll be hearing from none other than Josh Peters, Global Head of Commercial Data Strategy and Programmatic Revenue and Operations at The Washington Post. When? Monday November 11, 2024 Where? Base.Camp #Barcelona What? Telling a Different Brand Safety Story Why? Brand safety is about informed buying decisions, and #publishers need to be a part of informing those decisions. ⛺See you there! #basecampbarcelona #basecamp #revops #brandsafety #digitalmedia #event #spain