Sincera

Since Google’s July announcement, the question remains: What’s next for identity in ad tech? Sincera’s data shows limited real adoption of Privacy Sandbox APIs, prompting critical industry questions. Our dashboards are designed to drive a more quantitative, outcome-focused approach, encouraging the industry to think about privacy in a way that’s both proactive and grounded in real data. Mike O'Sullivan, Ian Meyers, and Garrett Johnson share their insights on these issues with AdExchanger's Allison Schiff. Read the article here: https://lnkd.in/gQC6g2gu #AdTech #PrivacySandbox #DataDriven #Sustainability #Sincera #AdExchanger

Check out Garrett Johnson's new work on adoption and usage of #PrivacySandbox and other PETs. It's been super rewarding to see what GJ can wrangle out of Sincera data, and I'm thankful to him for pushing us (not just Sincera but the industry as whole) forward with academic rigor 💪

Check out Garrett Johnson's new work on adoption and usage of #PrivacySandbox and other PETs. It's been super rewarding to see what GJ can wrangle out of Sincera data, and I'm thankful to him for pushing us (not just Sincera but the industry as whole) forward with academic rigor 💪

This was a very fun conversation that I didn't know was using video! I apologize for my posture. It was fun to work out some startup brand + positioning questions with Eric Franchi and Joe Zappa.

Check out the latest Open Market pod with Sincera’s Mike O'Sullivan, Joe Zappa and me. We talk about building a brand as you build a startup and get very tactical with ideas and experiences. CEOs, founders, marketers, definitely worth a listen! Thanks Mike! Link in comments.

🔥This week we’re exploring a hot topic in the ad tech space: ID bridging. 🪑Mathieu sat down with Mike O'Sullivan’Sullivan, co-founder of Sincera to break down what ID bridging is and answer the critical question: is this a long-term solution for signal loss or a tool best used in tandem with others? 👀Watch the full interview >https://ow.ly/ogPW50T9vvn

Sincera was thrilled to be included on Integral Ad Science's Q2 earnings call this week! 'In June, IAS and Sincera announced a multi-year, strategic partnership to enhance AI-driven measurement and optimization solutions to drive omnichannel media quality. The partnership provides IAS with unique metadata to enhance media quality and drive unique solutions across channels including the open web, CTV, in-app, and social.' #partnership #adtech #sincera #integraladscience #ias #advertising

I shared this on Twitter, but if you're curious about why Outbrain would buy Teads for 1B, I think this chart sums it up nicely. Many advertisers won't buy through the "Classic Outbrain" pipes, so this is a huge amount of incremental liquidity for Outbrain's marketplace. Data is from Sincera, of course)

Very thoughtful review of TTD's S&P500. Some thoughts (which are non-canonical in terms of the product - just my opinion!) One non-obvious element that underpins much of the talk about Global100 vs S&P500 is the lack of a canonical definition of a "publisher" or a "seller." The vagueness is leveraged by networks to appear as Publishers, when in fact they are networks or technical sales houses. Many brands have no idea who "Raptive" or "Mediavine" is, but they know natashaskitchen.com well - at the same time, many traders think "seller" (network) first as the primary "supply" targeting aperture. Raptive, Mediavine, and Gourmet Ads all have specific audiences that the trader knows will be a good fit for a brand. So does a list include just media properties? "publishers" is vague. if it includes sellers, a bunch of brands would squint and say ... "huh? who is this?" It is challenging to reduce this down to one "list" that serves many purposes. To make things easier, it would be great if someone were to open source a mapping and a canonical definitions for the IAB to use. Whoever did that sure would be swell and nice :) and have great hair.

🤔 What will addressability look like in 2025? Was the industry expecting Google's cookie deprecation delay? What other channels would benefit from a better addressability system? We put these questions and more to industry leaders at #Cannes24. Join us as we uncover the latest trends, innovations, and perspectives from the brightest minds in the industry. Watch our exclusive video series 📹 > https://lnkd.in/dF34t87d With many thanks to Allison Schiff of AdExchanger, Oliver Whitten of Adform, Amelia Waddington of Captify®, Christopher Paquette of DeepIntent, Kristina Prokop of Eyeota, a Dun & Bradstreet company, Moira McKenna of IQVIA, Victoria Milo of Media.Monks, John Gentry of OpenX, Vlad Stesin of Optable, Ian Meyers of Sincera & Jay Goebel of The Trade Desk