Asian Media Group

Last week we wrapped up our attendance at another fantastic ANA Multicultural Marketing & Diversity Conference. What a privilege to gather inspiration from the incredible speakers, workshops, and networking opportunities!

Honored to meet the talented Rich Ting at ANA AIMM's Multicultural Marketing & Diversity Conference. Fueled by his experience as an Asian American in Hollywood, his insights on reaching the Asian Am audience were invaluable. We’re excited to apply these learnings to our future campaigns!

We're grateful to have joined Association of National Advertisers' volunteer event supporting Three Square Food Bank! Together, we packed 3,480 shelf-stable kits to help feed the southern Nevada community. It was inspiring to be around passionate people with a mission who are committed to making the world a better place!

Thank you to 3AF (Asian American Advertising Federation) for inviting us to present in their Fall Webinar Series on "The Next Billion Dollar Opportunity." Including Asian Americans through media is about more than just "doing the right thing." It's about tapping into the affinities of the most affluent, highest spending (on many categories like auto, beauty, luxury, travel, etc) audience and tapping into their loyalty. Fun fact: Once an emotional connection is made with a consumer, it leads to at least 4 years of brand loyalty. And with $1.6 trillion in buying power - just under African Am buying power, it's a substantial opportunity for growth.

Asian Media Group's own Genessee Semler (EVP) has been invited to be 2025 Reggie Awards Juror. We are honored by ANA's inclusion in this important opportunity to recognize industry-wide, needle-moving brand activation marketing campaigns.

As it’s always a pleasure to attend a Publicis Media event, and this week we were thrilled to be at the Cultural Fluency Summit! #MulticulturalMarketing #AsianAmerican #Advertising #DiverseOwned #AsianMediaGroup

We are honored to be in attendance at the ANA AIMM Member Forum hosted by NBCUniversal! It’s exciting to collaborate, learn, and grow together to shape the future of multicultural and inclusive marketing. Being immersed in this space surrounded by such talented individuals helps keep us one step ahead as the leading Asian Media partner. #MulticulturalMarketing #AsianAmerican #Advertising #DiverseOwned #AsianMediaGroup

We're thrilled to be in Detroit for General Motors’ 4th Annual Diverse Owned Media Summit. We're grateful to be included amongst so many wonderful media partners. It should be applauded that GM and Carat recognize the mutual growth opportunity that including diverse-owned and targeted media partners can provide for both a more equitable media environment, and for growing brand preference. Asian Americans have consistently been underrepresented in media efforts, while conversely being a high value audience that over-indexes in many categories, including auto and travel spend. The agency media teams we work with understand and see that our services provide an opportunity to lift their brand and sales through Asian media. #MulticulturalMarketing #Advertising #DiverseOwned #AsianMediaGroup

What an exciting way to begin our New York trip: rubbing elbows with celebrities! At Publicis’ Once & For All Coalition Q3’24, Alec had the pleasure of meeting Russell Westbrook, former NBA MVP and entrepreneur, where he was the featured guest speaker. We’re proud to be a vetted partner of all the major holding company agencies including Publicis! #MulticulturalMarketing #Advertising #NBA #AsianMediaGroup

⭐ What a star! Last week at Cannes Lions' exclusive Global CMO Growth Council Executive Forum, our colleague, Day, presented an eye-opening sales lift study to the 80 global CMOs in attendance. This resonated with marketers, as their clients want to see bottom line results, a.k.a. sales - especially when the data is third-party verified, in this case, by Circana/IRI. We applaud Day for her electric performance overseas! #CannesLions2024 #SalesLiftStudy #Inclusivity #Advertising #AsianMediaGroup