We're thrilled to be in Detroit for General Motors’ 4th Annual Diverse Owned Media Summit. We're grateful to be included amongst so many wonderful media partners. It should be applauded that GM and Carat recognize the mutual growth opportunity that including diverse-owned and targeted media partners can provide for both a more equitable media environment, and for growing brand preference. Asian Americans have consistently been underrepresented in media efforts, while conversely being a high value audience that over-indexes in many categories, including auto and travel spend. The agency media teams we work with understand and see that our services provide an opportunity to lift their brand and sales through Asian media. #MulticulturalMarketing #Advertising #DiverseOwned #AsianMediaGroup
Asian Media Group’s Post
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The strength and power of great Mothers. Advisement: Have tissues close by when viewing this video.
When an advertisement brings actual tears to your eyes, you know the creative team behind it did their job well. This is the true power of media and advertising. In this 2016 Procter & Gamble “Thank You, Mom” campaign, they feature supportive mothers helping their children persevere on their way to becoming Olympic champions. Their tagline? “It takes someone strong to make someone strong. Thank you, Mom.” It’s brilliant. It’s poignant. It gives me goosebumps to this day. Marc S. Pritchard, Chief Brand Officer of P&G, is known for these impactful, emotional campaigns, mastering the art of authentic connection with customers, that he and his team create. Media has the power to challenge the status quo and change societal norms. Pritchard has most certainly left his mark on the world of advertising and I was so proud to see his induction into the Advertising Hall of Fame last night! Bravo 👏 #AHOF2024 American Advertising Federation
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So powerful!!
When an advertisement brings actual tears to your eyes, you know the creative team behind it did their job well. This is the true power of media and advertising. In this 2016 Procter & Gamble “Thank You, Mom” campaign, they feature supportive mothers helping their children persevere on their way to becoming Olympic champions. Their tagline? “It takes someone strong to make someone strong. Thank you, Mom.” It’s brilliant. It’s poignant. It gives me goosebumps to this day. Marc S. Pritchard, Chief Brand Officer of P&G, is known for these impactful, emotional campaigns, mastering the art of authentic connection with customers, that he and his team create. Media has the power to challenge the status quo and change societal norms. Pritchard has most certainly left his mark on the world of advertising and I was so proud to see his induction into the Advertising Hall of Fame last night! Bravo 👏 #AHOF2024 American Advertising Federation
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Our media and creative webinar is approaching fast on July 18. Meet Anush Prabhu, one of our esteemed panellists. 🎉 Anush is a proven business accelerator, with over 20 years of experience, in helping brands and agencies transform themselves to deliver growth in this ever-evolving communications economy. He comes with the unique blend of experience in data, creative and media needed to drive solutions in today’s landscape. Anush had most recently been an instrumental part of the transformational growth of Mediacom, as a Global Chief Strategy Officer, leading it to become one the fastest growing media agencies and being awarded Agency of the Year three times during a seven-year period. He has also been credited for helping birth and shape several of the agency’s offerings, including Creative Futures which has been growing at 60% annually, providing people-first creativity for clients such as Dell, Google and Coca Cola. Anush has been honored with several awards such as Adweek’s Media All Star, Adweek Young Influential and International Innovator. He participates in judging for several shows including Cannes and Effie’s and is also an ardent champion of diversity and inclusion, advocating for the cause in industry boards. Our panellists will be discussing and debating topics such as: 💞 The evolving relationship between media and creative content ⚙ Strategies for integrating marketing disciplines 💡 Insights on future marketing trends 📍 July 18 2pm-3pm EDT To secure your FREE spot now, follow this link: https://lnkd.in/edB3ujUE Spaces are limited, so secure your spot now. #Media #MediaBuying #MediaPlanning #Creative #CreativeAgency #Advertising #Marketing #MarketingStrategy #Strategy
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Wow... Well, Thanks and Gracias Ad Age and Arvelisse Bonilla Ramos! Looking back at ’23, I’m incredibly proud of the results we delivered for our partners and the growth we achieved as an agency. Couldn’t be happier to walk the talk every day with the ridiculously talented crew at the community. In our industry, successful agency + brand partnerships require true community; from search consultants to CMO’s, from junior copywriters to CCO, and everyone in between the pitch brief and the annual wrap report. It’s all about the people and the creativity! Thank you to our partners for entrusting us to build their businesses and brands through a more progressive approach to today’s market. It’s not mass market. It’s not the multicultural market. It’s the new mainstream and it’s the key to growth. And to win this award in the same year that we were also recognized as ADWEEK Multicultural Agency of the Year is extra special. (I think that’s equivalent to a professional boxer “unifying the belts”) Joaquin Molla Luis Montero Marci Miller Lee Maicon Julieta Rey Laurie Malaga Lucas Bongioanni Ricky Vior Jacqueline Hernandez Stefani Chambers Cora Pérez Fernández Richard Garcia Ramiro Raposo Kara Stockton Chris Parke Danielle Amaral Rosa Ana Foreman Khristy Nguyen, MA, SHRM-SCP Dominick Concepcion, MBA Natalie Greenman Fernando Reis Lucas Rojas and TODOS #creativity #advertising #marketing #brandbuilding #growth #newmainstream
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The Iconic behind Iconic Branding: Leo Burnett We all know the legendary Marlboro Man, the Pillsbury Doughboy, and Tony the Tiger. But do you know the creative genius behind these iconic characters? Leo Burnett brought brands to life through memorable imagery and timeless mascots. His bold philosophy of simplicity and storytelling turned ordinary products into household names. From revolutionizing fast-food marketing with “Where’s the Beef?” to crafting Uncle Sam’s unforgettable recruitment poster, Leo’s work shaped the way brands connect with audiences. Curious to learn more about how Leo Burnett left an indelible mark on advertising? Check out the post below! #LeoBurnett #MarketingHeroes #BrandStorytelling #IconicAds #CreativeGenius
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The best hospitality in the ad-industry…𝙒𝙃𝙔 𝙉𝙊𝙏? .... Whenever I think of hospitality and service, I will forever think of this quote Danny Meyer quote: "Service is the technical delivery of a product. Hospitality is how the delivery of that product makes its recipient feel."
Led by our founder Russell Westbrook and world-renowned basketball trainer Chris Brickley, RW Digital launched its new hospitality concept Coffee on the Court ™, taking a select group of Publicis C-Suite multicultural marketing leaders through a morning workout followed by breakfast served by Blank Street. Thanks to Publicis Groupe, Once And For All Coalition, Lisa Torres and Rejon T.! (🎥: Jessica Miliante)
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I connect CEOs, founders, and directors with top-tier talent from South Africa, helping them build exceptional teams with the best remote professionals in the industry.
The Impact of South African Marketing Managers in the UK Ready to see your brand soar? South African marketing managers are here to propel UK brands into new dimensions of creativity and reach. Known for their strategic brilliance and dynamic approach, they can navigate the digital landscape like no other, connecting with audiences in meaningful ways. Embrace this wave of talent for unmatched growth and visibility! #MarketingMagic #BrandGrowth #UKBusiness
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🧠 At last month's Brainy Bar, we dove into the fascinating role of negative emotions in branding (among other things)! One of our speakers Dr Dean Burnett explored why embracing these emotions, in the right context, can strengthen your brand's connection with its audience. Check out his thoughts and make sure you’re first on the list for our future events by signing up below. ⬇️ ⬇️ https://hubs.ly/Q02LrRRN0
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A year ago, I said yes to my new job, and time flies here. One of the many things I have been excited about is the strong network of both GroupM and Mindshare. In the first quarter of 2024 our Global Mindshare Offices have been on a roll. The recognitions include Global Agency Network of the Year at the MMA SMARTIES X, Media Agency of the Year at the MMA SMARTIES North America, and Media Network of the Year at Spikes Asia, along with taking the #1 spot in both the WARC Media 100 and Effective 100 rankings. Additionally, Mindshare is ranked #1 globally in new billings for 2023 by COMvergence. Love the quote from our Global CEO Adam Gerhart highlighting how our success is always built on the strong collaboration, we have with our clients. “When clients lean in, embrace true partnership, and make brave decisions with us, the impact of the work is undeniable in driving measurable growth and positive impact for their businesses." #mindshare #groupm #success #collaboration #partnership #growth #impact #congratulations
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Creative Leader | ECD | AdAge In-House Agency of the Year | Campaign 40 over 40 | 2x Best Places to Work
Want to know the secret to winning awards? Well first, you need to do great work. But that’s no secret. The real trick is having strong PR to let the world know we did that work. With the exception of a superbowl spot or two, we probably haven’t seen a single bit of award-winning work out in the wild. We see it in our feeds, shared by the agencies and people and trade magazines and awards shows we follow. And by the way, that’s the first place most of the judges see it too. We never saw Leon the allegedly dead lizard live. We didn’t take the unfiltered history tour at the British museum (we were at the Harry Potter show). And even if we live in New York, we never saw the ubiquitous fearless girl because we work on Madison Avenue and not Wall Street. And PR doesn’t just lead to shiny objects. It attracts clients and talent. We are in the business of selling other people’s products, but the most successful agencies are the ones who also know how to sell themselves. I’m not trying to undermine the value of doing great work. To win awards, the work has to be great. And even if we take awards out of the equation, we should make our work great because we love advertising, we want to do right by our clients, and we take pride in what we do. But if we want to build more successful teams and agencies, the PR has to be just as great. #advertising #awards #leadership
