AppsFlyer

Every user journey starts with a single click—and it shouldn’t end with a broken link. Deep linking is more than just a tool; it’s the invisible thread connecting your users to the experiences they love. From frictionless transitions to personalized content delivery, it’s what makes journeys feel effortless. At AppsFlyer, we know that behind every great experience is a reliable link. That’s why we combine innovative technology with 24/7 global support, ensuring every journey works exactly as it should. Learn more: https://bit.ly/4g6XrqI

USER ACQUISITION PLAYBOOK: HOW TO SOUND IMPORTANT Don’t say: “We need better campaign results.” Do say: “Unleash the marketing Kraken and let conversions tremble before our might!” Don’t say: “What are the latest insights?” Do say: “Consult the oracle of dashboards and divine the prophecy of growth!” Don’t say: “We should focus on one channel.” Do say: “We march upon all channels like conquerors of old, leaving no impression untracked!” Don’t say: “Our competitors are growing faster.” Do say: “Let their fleeting victories echo in the void, for we shall feast upon the spoils of ultimate market dominance!” Don’t say: “Why aren’t users converting?” Do say: “Have the conversion spirits forsaken us, or must we perform the sacred A/B ritual once more?” Don’t say: “What’s the ROI of this campaign?” Do say: “By the sacred algorithms, let the rivers of ROI overflow with immeasurable riches!” Don’t say: “Ad spend is tight this quarter.” Do say: “With but a sliver of coin, we shall build an empire that defies the gods of fiscal constraint!”

Great coffee isn’t the only thing Starbucks Mexico has mastered. Their mobile marketing strategy, powered by AppsFlyer, is brewing up meaningful connections with customers worldwide!☕ With data-driven insights, deep linking, and following the user journey on and offline, Starbucks is crafting experiences as smooth as their signature blends. See how they’re redefining success in the digital world: Thank you Carmen Sánchez for sharing your success story!💚💙

Elevating your 2025 mobile marketing strategy!📶🪙 In-app retargeting on iOS remains the most lucrative way to engage your users, even after the launch of the ATT framework. We’ve recently collaborated with Remerge to analyze the latest industry data and highlight what you should consider when planning your 2025 mobile marketing strategy. What’s inside the report: ▶️ Expert advice on privacy, personalization and market saturation from our own VP Product, Roy Yanai. ▶️ Insights from Tilting Point, gumi Inc. and Rocket Studio. ▶️ A go-live checklist for your iOS re-engagement campaigns iOS purchase data, ad spend and conversion metrics. Check out the full report: https://lnkd.in/dai5gsmK

Stability is built on resilience, adaptability, and a relentless focus on what matters most. For us at AppsFlyer, that means prioritizing our customers, partners, our people, and the ecosystem as a whole. We remain steadfast, delivering reliable insights and innovative solutions to empower sustainable growth for our customers and the ecosystem. We are here today, here tomorrow, and only 1% done. Check the first comment for more thoughts and our commitment

5 years of global app usage tell many stories! 😮 - Covid's impact on consumer behavior - India and the US trade top spot throughout - Indonesia and Brazil are massive, and potentially underutilized, markets

MAMA is coming to San Francisco for a festival of marketing insights!🌎 2024 has been a massive year for our MAMA events, and 2025 is going to be even bigger! We're kicking it off with a U.S. event filled with marketing pros, industry leaders, hands-on workshops, interactive discussions, and unique networking opportunities. Featuring:  - Noelle R., Founder & Chief AI Officer at AI Leadership Institute - Eric Seufert, Owner of Mobile Dev Memo and GP at Heracles Capital - Adam Miller, Growth Advisor  With many more speakers to be announced. Don’t miss this opportunity—let’s shape the future of mobile marketing together! Check out the full details of the event below and register now at:  https://lnkd.in/d9G-RFwg. Shoutout to all our sponsors: Platinum: Moloco, Snap Inc. Gold: Reddit, Inc. Silver: InMobi Advertising, Liftoff Mobile, Remerge Supporting sponsors: Digital Turbine, MAU Vegas, AppTweak

💲“Hybrid monetization”💲 The buzzword on everyone’s lips. But does this model of monetization truly deliver? The answer is yes, assuming it’s the right fit for your business. To make sense of it all, in this first-of-its-kind report, we take an inside look at monetization strategies across four common models, also known as revenue streams: 🟢In-app purchases (IAP) 🟢In-app advertising (IAA) 🟢Hybrid (IAA & IAP) 🟢Subscriptions. Looking at metrics like ARPU (Average revenue per user), ROAS (Return on ad spend) and DAU (Daily active user), this report provides #marketing teams and #monetization managers a clear picture of where they stand in the industry, and how they can work together to achieve better results. Check out the full report: https://lnkd.in/dcsE46_7 Many thanks to Tiffany Keller of GameForge AI, and Cristian Rotari of Zing Coach (ZNG) for sharing your expertise! 🙌

Black Friday in-app purchases surge 📈📱 Now that #BlackFriday is officially behind us, we popped the hood to look at this year's data compared to 2023 and found: ➡️Total installs on Black Friday dipped by 8%, with iOS seeing a smaller decline (-3%) compared to Android (-20%). ➡️Non-organic installs decreased by 23%. ➡️Total remarketing on increased by 14%. ➡️The share of paying users who downloaded an app and made a purchase nearly doubled, climbing from 5.6% [2023] to 8.1% [2024] - a 45% increase.

Serving up seamless user journeys this holiday season 🙏 This season is about gratitude so we’re focused on something all app marketers can be grateful for - anywhere-to-app user journeys. With the deprecation of Firebase Dynamic Links on the horizon, we’ve curated a menu of deep linking content for you. Our main course is a comprehensive guide to FDL deprecation, with expert insights on the side, and a tasty episode of Adam Smart's UA Legends featuring Wolt’s VP of Growth, Anh N. for dessert. Bon appétit! 🍰