AppsFlyer’s Post

Why WeChat Can’t Be Replicated. And What’s Next for the “Everything App”. 1: There is No Such Thing as an “Everything App”. WeChat is a Unique Business Phenomenon. 2: WeChat is Going International. And Is Leading with Payments. 3: WeChat Has a Really Big and Disruptive #Ecommerce Business 4: Keep an Eye on Search and WeChat Work. They Have Big Advantages in These Areas. 5: #WeChat is “All In” on Channels (i.e., Video and its Monetization) #tencent https://lnkd.in/grdJc8C5

Why WeChat Can’t Be Replicated. And What’s Next for the “Everything App”. 1: There is No Such Thing as an “Everything App”. WeChat is a Unique Business Phenomenon. 2: WeChat is Going International. And Is Leading with Payments. 3: WeChat Has a Really Big and Disruptive #Ecommerce Business 4: Keep an Eye on Search and WeChat Work. They Have Big Advantages in These Areas. 5: #WeChat is “All In” on Channels (i.e., Video and its Monetization) #tencent https://lnkd.in/gYrRB9GX

What’s Next for WeChat, the “Everything App”. 1: There is No Such Thing as an “Everything App”. WeChat is a Unique Business Phenomenon. 2: WeChat is Going International. And Is Leading with Payments. 3: WeChat Has a Big and Disruptive #Ecommerce Business 4: Keep an Eye on Search and WeChat Work. 5: #WeChat is “All In” on Channels (i.e., Video and its Monetization) #tencent https://lnkd.in/gYrRB9GX

What’s Next for WeChat, the “Everything App”. 1: There is No Such Thing as an “Everything App”. WeChat is a Unique Business Phenomenon. 2: WeChat is Going International. And Is Leading with Payments. 3: WeChat Has a Big and Disruptive #Ecommerce Business 4: Keep an Eye on Search and WeChat Work. 5: #WeChat is “All In” on Channels (i.e., Video and its Monetization) #tencent https://lnkd.in/grdJc8C5

Why WeChat Can’t Be Replicated. And What’s Next for the “Everything App”. 1: There is No Such Thing as an “Everything App”. #WeChat is a Unique Business Phenomenon. Don't try to copy it. Literally nobody has been able to do it. 2: WeChat is Going International. And Is Leading with Payments. Cross border payments is first. Then watch for local to local payments. 3: WeChat Has a Really Big and Disruptive Ecommerce Business Mini-programs are the opposite of a marketplace. If a store on Amazon is a rented shop in the mall, a store on WeChat is a store you own on the street. 4: Keep an Eye on Search and WeChat Work. They Have Big Advantages in These Areas. WeChat Work is focused on sales connections. That's its advantage. Not internal communication. 5: WeChat is “All In” on Channels (i.e., Video and its Monetization) Short #video and livestreaming are becoming the center of WeChat attention. https://lnkd.in/grdJc8C5

📊 Unveiling GeeMee Southeast Asia Mobile App Growth Report 2024! 🔔GeeMee's latest report dives into the dynamic mobile app markets of Indonesia, the Philippines, Vietnam, Thailand, and Malaysia. Key Insights: 📣Despite a global slowdown in traffic, Southeast Asia's mobile revenue has nearly returned to pre-COVID-19 levels. 📣These markets, with a combined population of over 300 million and robust GDP growth, is a burgeoning hub for mobile app market growth. This study highlights untapped opportunities for developers and advertisers, offering invaluable insights for strategic planning in 2024 and beyond. 👉 Read the full report here to unlock new opportunities! https://lnkd.in/gcvn7RBg #MobileAppGrowth #SoutheastAsia #AppDevelopment #DigitalAdvertising #2024Growth #Indonesia #Philippines #Vietnam #Thailand #Malaysia

Why WeChat Can’t Be Replicated. And What’s Next for the “Everything App”. 1: There is No Such Thing as an “Everything App”. #WeChat is a Unique Business Phenomenon. Don't try to copy it. Literally nobody has been able to do it. 2: WeChat is Going International. And Is Leading with Payments. Cross border payments is first. Then watch for local to local payments. 3: WeChat Has a Really Big and Disruptive Ecommerce Business Mini-programs are the opposite of a marketplace. If a store on Amazon is a rented shop in the mall, a store on WeChat is a store you own on the street. 4: Keep an Eye on Search and WeChat Work. They Have Big Advantages in These Areas. WeChat Work is focused on sales connections. That's its advantage. Not internal communication. 5: WeChat is “All In” on Channels (i.e., Video and its Monetization) Short #video and livestreaming are becoming the center of WeChat attention. https://lnkd.in/gYrRB9GX

Why WeChat Can’t Be Replicated. 1: There is No Such Thing as an “Everything App”. #WeChat is a Unique Business Phenomenon. 2: WeChat is Going International. And Is Leading with Payments. 3: WeChat Has a Really Big and Disruptive #Ecommerce Business 4: Keep an Eye on Search and WeChat Work. They Have Big Advantages in These Areas. 5: WeChat is “All In” on Channels (i.e., Video and its Monetization) Read here for my breakdown. https://lnkd.in/gYrRB9GX

💸 How Tencent turned a simple chat app into a $500 million behemoth WeChat: The Super App Phenomenon 🚀 Lessons from China's digital Swiss Army knife: 1. All-in-One Integration → Combines messaging, social media, payments, and services → Lesson: Simplify users' lives by reducing app-switching 2. QR Code Revolution → Ubiquitous for payments, information sharing, and authentication → Lesson: Embrace simple tech for seamless online-offline integration 3. Mini-Programs Ecosystem → Lightweight apps within WeChat - no separate downloads needed → Lesson: Create a platform others can build upon 4. Social Commerce Done Right → Shopping directly through social connections and official accounts → Lesson: Blur the lines between social interaction and commerce 5. Digital Wallet as a Lifestyle → WeChat Pay for everything from utilities to street vendors → Lesson: Make digital transactions as frictionless as cash 6. Content Ecosystem → Official accounts for brands, media, and individuals → Lesson: Become a content hub to increase user engagement 7. Viral Mechanics → Red packets, games, and shareable content drive user acquisition → Lesson: Build features that naturally encourage sharing 8. Localization at its Core → Deeply integrated with local services and culture → Lesson: Adapt to and embrace local nuances 9. Constant Evolution → Regularly adds new features based on user behavior → Lesson: Never stop innovating and iterating 10. Data-Driven Personalization → Tailored experiences based on user interactions → Lesson: Use data responsibly to enhance user experience The Big Picture: WeChat isn't just an app. It's a digital ecosystem, a lifestyle facilitator, and a blueprint for the future of mobile platforms. For Western entrepreneurs and app developers: Don't just build an app. Build a universe. Remember: While we can learn from WeChat's success, always consider local regulations, cultural differences, and user expectations in your market. What's your take? PS: Is the super app model the future everywhere, or will regional differences prevail? #tencent #wechat #startups

A new page for Swapifly in 2024 - Swapifly.AI (Coming Soon) #SaaS #RetailTech #GenAI #digitalcommerce #b2bsaas