ADWEEK

The Marketing Vanguard Awards recognize the most impactful chief marketing officers. These are CMOs who have powered themselves and their organizations, proving themselves indispensable to their CEOs, their colleagues, their teams, their boards, and ultimately their businesses.  Through their work, they are exceeding the standard of effective marketing leadership and paving the way for the next generation of marketing leaders.  Read more here: https://adweek.it/3O2AR6r   Congrats to this year's winners 👏👏 Ilona Aman (Formerly Stepanyants), chief marketing officer, Athleta  Leslie Berland, evp and chief marketing officer, Verizon  Jonathan Bottomley, evp and global chief marketing officer, Calvin Klein  Chris Brandt, chief brand officer and chief marketing officer, Chipotle  Phil Cook, chief marketing officer, WNBA  Paulie Dery chief marketing officer, AG1  Asmita Dubey, chief digital and marketing officer, L’Oréal Group  George Felix, chief marketing officer, Chili’s  Norm de Greve, global chief marketing officer, General Motors  Marissa Jarratt, evp, chief marketing and sustainability officer, 7-Eleven  Ramon Jones, evp and chief marketing officer, Nationwide  Zach Kitschke, chief marketing officer, Canva  Melody Lee, chief marketing officer, Mercedes-Benz  Vineet Mehra chief marketing officer, Chime  Alice Milligan, chief marketing officer, Morgan Stanley  Kenneth Mitchell, svp and chief marketing officer, Levi’s  Jim Mollica, chief marketing officer, Bose  Carrie Palin, svp and chief marketing officer, Cisco  Nicole Parlapiano, chief marketing officer, Tubi  Karuna Rawal, chief marketing officer and chief revenue officer, Nature’s Fynd  Elizabeth Rutledge, chief marketing officer, American Express  Maggie Schmerin, chief advertising officer, United Airlines  Alex Schultz, chief marketing officer and vp, analytics, Meta  Kate Trumbull, evp and global chief marketing officer, Domino’s  Vanessa Wallace, chief marketing officer, Savage X Fenty  Shannon Watkins, evp, chief brand, marketing and communications officer, Fiserv

Kendrick released a surprise album last week that has the internet screaming about condiments. https://adweek.it/4fFiC31

E.l.f. Cosmetics is expanding its sports marketing presence with its football-themed “Eyes. Lips. Face. Fandom.” campaign. Created in partnership with 72andSunny Amsterdam, the beauty brand recruited actors Joey King and Lucien Laviscount for a spot promoting its Power Grip primer. “We created an entertainingly funny and unexpected ad anchored around the love of the game, and the long-lasting grip of Power Grip primer to help any sports aficionado stick to his or her game face,” Laurie Lam, e.l.f. Beauty’s chief brand officer told ADWEEK. Read more – https://adweek.it/4g2Jxp3 💄

Jason Notte has the brands looking to score big during Amazon's Black Friday NFL game. Jason writes that Amazon’s Prime Video has its starting lineup of Black Friday NFL brand sponsors, and fans are about to be blitzed by shoppable deals. Google Pixel and Solo Stove are among those getting into the game. See the others here: https://lnkd.in/eCfWZ_5Q

The holidays are here, and now is the time to gift our readers some campaigns and news you might not have seen yet. So enjoy this cozy batch of marketing morsels to get you through Turkey Day, Black Friday, and the rest of the holidays. https://adweek.it/3V2Lk5w

Marketers, analysts, and plenty of other people are looking at Target and Walmart for a sign of what's to come this holiday shopping season. So far, the message is mixed: While Walmart delivered a strong Q3, Target did not. Another way to gauge what might happen during the crucial winter holiday season is by examining what shoppers are searching for on each retailer’s website—and how much browsing they're doing. From this perspective, data suggests Target appears to be on solid ground, while Walmart is struggling to keep pace with last year's holiday season. https://lnkd.in/eE2XgK8u #Retail #Walmart #Target

Airbnb is serving up its new holiday spot, “Santastrophe,” just in time for Thanksgiving in a continued effort to demonstrate the benefits of properties available for rental via its platform compared with hotel rooms. https://adweek.it/4eRf2Bu

VOICE | Kyle Ruggeri shares the story behind the gold Lion-winning campaign, '855-HOW-TO-QUIT-(OPIOIDS). https://adweek.it/3Znwmd0

Amazon’s Prime Video has its starting lineup of Black Friday National Football League (NFL) brand sponsors, and fans are about to be blitzed by shoppable deals. https://adweek.it/3B2LFyi

In racing, getting across the finish line is a team effort, and this year, F1 Academy expanded that team with an influx of support from several influential sponsors, including The Female Quotient, Cisco, American Express, Charlotte Tilbury Beauty, and Tommy Hilfiger. And with women now comprising 42% of Formula 1’s global fanbase, F1 Academy and its partners want to reach those fans by proving there’s not only space for women on the track but also in Formula 1’s operations, business, and networking spaces. “What I have been able to share is vision: This is where we are now, and this is what we want to get to, and we want you to come on the journey with us because we believe together, as a collective, we can create that positive change so much quicker,” said Susie Wolff—a former Formula Renault, British Formula 3 and DTM driver. https://adweek.it/3Vd2ihM