How do you produce a podcast for employer branding?

To produce a podcast for employer branding, start by choosing topics that reflect your brand and goals. Highlight expertise, involve employees, customers, and partners as guests. Avoid salesy or controversial topics. Keep it engaging and relevant! 🎙️✨

Define Your Brand Message: Clearly identify your employer brand message and values you want to communicate through the podcast. Determine the target audience and tailor content to resonate with potential candidates, highlighting unique aspects of your company culture, employee experiences, and career opportunities. Plan and Create Engaging/Riveting Content: Develop a content plan outlining episode topics, guests, and formats. Consider featuring employee spotlights, interviews with company leaders, and discussions on industry trends or relevant topics. Record, Edit, and Publish: Record podcast episodes using professional audio equipment or software. Edit recordings to enhance sound quality and remove any errors or distractions.

Objectives and Audiences: Determine the goals of the podcast and identify the target audience within the talent pool. Establish themes, topics, and formats that align with the employer brand and resonate with potential candidates. Content Creation/Production: Develop engaging content that showcases company culture, values, and employee experiences. Plan episodes, script interviews, and incorporate storytelling techniques to highlight unique aspects of the workplace. Distribution/Promotion: Publish episodes on podcast platforms and company channels, such as the career website and social media. Promote the podcast through targeted marketing campaigns, email newsletters, and partnerships to expand reach and enhance employer branding efforts.

Firstly, we identify the unique aspects of our company culture, values, and employee experiences that we want to highlight. Then, we develop engaging content that resonates with our target audience, whether it's potential job candidates, current employees, or industry peers. This content could include interviews with employees discussing their roles and experiences, insights from leadership about company vision and values, or discussions on industry trends and innovations. We ensure consistency in branding elements such as tone, visuals, and messaging throughout each episode. By sharing authentic stories and valuable insights, our podcast serves as a powerful tool for showcasing our employer brand and attracting top talent.

🔎 Employer branding through podcasts shouldn't just broadcast what’s great about a company; it should amplify the voices of the people who make it great! 1) Ditch the scripts and let your employees be the voices. Yes, have a structure, but allow real stories from employees to guide the content. This rawness brings an authenticity that scripted content can miss, connecting waaay deeper with listeners. 2) Instead of always telling what you think potential talent wants to hear, why not ask them directly? Hosting live Q&A sessions where potential candidates can ask current employees about their experiences offers the transparency we seek!

Choose podcast topics that align with your employer brand and goals, ensuring they are relevant and engaging for your audience. Highlight your expertise and feature employees, customers, and partners as guests. Avoid overly sales-focused, boring, or controversial subjects to maintain listener interest and enhance your brand’s reputation.

Plan content strategy: Identify key messaging to showcase company culture, values, and employee stories. Develop a content calendar focusing on topics like career growth, DEI initiatives, success stories, and behind-the-scenes looks at workplace experiences. Align each episode with the employer brand’s goals to appeal to potential candidates. Select format and guests: Choose the podcast format, such as interviews, roundtable discussions, or storytelling. Invite employees, leaders, or industry experts to share authentic insights. Promote across channels: Leverage internal and external platforms to market the podcast. Promote via LinkedIn, company websites, social media, email newsletters, and job listings.

Before creating the theme of your podcast and topics for your episodes, spend time by searching your competitors and your target audience. 1. Competitors analysis. Be sure you create really unique content, invite quests that weren't be invited to hundreds other podcasts with the same topic. 2. Target Audience analysis. Try to determine their pains and needs. Cover them by your content. Profit:)

If you want to get spicy with your topics first research trending work related topics on twitter, reddit and LinkedIn. These will be relevant subjects that have the ability to create engaging clips on social media to promote the podcast

To produce a podcast for employer branding, define goals, plan content, invest in quality equipment, record and edit episodes, brand and promote the podcast, and measure its impact for continuous improvement.

Simplicity sells. It can be SO easy to overcomplicate it by creating an overly detailed outline. Question to ask yourself (or AI): what type of outline will be the simplest, most effect for X type of podcast.

Though preparing your content and making sure your podcast episode will have a structure is important, I don't recommend just strictly following a prepared script. Allow space for ideas to come in especially if we are talking about an episode that's an interview.

Again, don't make it too polished that it's boring. You can be free and on brand with the right internal talent. Source the talent through an internal survey. Build the think tank and engage your employees that have a pulse on what is going in the career economy. Hey Marketing team! Collaborate don't control it.

Don't let bad audio be your podcast's downfall! Invest in a quality mic, headphones, and recorder to capture your voice at its best. Just find a quiet, comfy spot to record, then polish your audio with editing magic – nix background noise, stumbles, and any unwanted pauses. To make your podcast shine, add intro/outros, sound effects, and even music for that extra professional touch! You got this 🙌

The quality of sound is as important as the content of your podcast. Be prepared to invest money and rent a special studio for 2-3 hours to record your episodes. It's also important to create your own jingles and sounds. Usually, recording studios can assist with this. These tricks will help you stand out, be remembered, and recognized in the future.

What's great about podcasting is that compared to a video format, there is way less to invest. Although going to a recording studio is great, you don't need that to start if your company cannot allocate that budget at the moment. Start with a good quality microphone and make sure you are recording in a silent room (to avoid background noise) with loth of soft surfaces (to avoid echo).

Audio is easy. Source quality mics like the blue yeti for a $100 or less. Wireless mics like rode for a set of three mics for $300. Yes, a quite location and a cadence on how often you will record and push out an episode. Decided if this will be strictly audio or video as well.

Here are a few places: Social Media Channels: If your company has internal social media platforms, utilize them to promote your podcast. Slack (or a competitor): Use internal messaging apps to reach employees directly with podcast updates and encourage listening. Company-wide Events: Promote your podcast at company events and offer sneak peeks or live recordings. New Hire Orientation: Introduce new hires to the company podcast during orientation as a resource to learn more about the company culture and values. Company Blog: Feature blog posts about podcast topics or interview guests on the blog to generate interest.

Wichtig ist es auch, spannende Gäste und einen Contentplan zu haben, der nicht nur Corporate Themen herunterrattert. Es darf und sollte gelacht werden; und zwar echt. Emotionen und Authentizität sind das a und o. Wenn es gelingt die Unternehmenskultur hörbar zu machen, dann ist es für Talente spannend und Mitarbeiter sind stolz.

Damit ein Employer Branding Podcast tatsächlich hörenswert ist, sollten Sie die Zielgruppe beim Bewerben der Audio-Werke sehr gut kennen. Aufdringliche Werbemaßnahmen schrecken dabei stets ab. Vielmehr benötigen Sie einen echten Mehrwert für die Zielgruppe. So könnte der Podcast beispielsweise auf einem Karriere-Blog eingebunden sein. Über Podcast-Kooperationen können Sie die Vermarktung dann ausdehnen.

Make sure that you create artwork that is aligned with your company's branding so that people can easily connect those two. Share snippets of the episodes on LinkedIn and have your guests and employees comment and re-share it to reach a wider audience.

Meine liebe @birgiteschbach, schafft großartige Podcasts. Damit kannst du Menschen auf einer ganz anderen Ebene erreichen – perfekt für Employer Branding! Hast du das Material einmal in der Hand, fragst du dich vielleicht: "Und nun?" Jetzt beginnt die Vermarktung. Nutze alle Kanäle, integriere den Podcast auf deiner Landingpage und schalte gezielte Ads. Employer Branding startet bei der ersten Berührung, sei es durch deine Stellenanzeige oder Karriereseite. Dein Podcast wird dabei zum perfekten Aushängeschild!

Stop doing all the work yourself and let AI lend a helping hand 😉 Here’s a game changer AI prompt: What is the simplest way to ask subscribers of X to rate, review, and share the podcast? Provide a strategy overview, implementation timeline, and sample messaging for X type of person.

Consider doing episodes with a live audience. That way you can collect data by promoting a register your interest form and discover what listeners want before the episodes and take on questions during

Nicht nur die Zuhörenden sollten in die Formate eingebunden werden. Gerade wenn es um authentische Einblicke in die Arbeit im Unternehmen geht, sollten vor allem Mitarbeitende der Organisation eine große Rolle dabei spielen. Sie sind deutlich glaubwürdiger als das spezialisierte Podcasting-Team mit dem Ziel des Personalmarketing und Recruitings.

Here are a few tips if you’re an employer looking to launch a podcast :) 1. Highlight Company Culture: Share memorable stories and experiences from current employees to give candidates a genuine feel of the work environment. 2. Showcase Growth Opportunities: Discuss career paths, training programs, and development opportunities to attract ambitious candidates. 3. Feature Guest Experts: Invite industry leaders and experts to provide valuable insights. 4. Keep Episodes Short and Sweet: Aim for 20-30 minute episodes to maintain engagement and make it easy for busy candidates to listen. 5. Promote Inclusivity and Diversity: Highlight initiatives your company is doing that demonstrates your commitment to DEI.