How do you find and approach influencers for your recruitment campaign?

1 Identify your goals and audience

Before you start looking for influencers, you need to define your goals and audience for your recruitment campaign. What are you trying to achieve? What kind of talent are you looking for? What are their interests, values, and pain points? How do they consume information and make decisions? These questions will help you narrow down your search and target the right influencers for your campaign.

2 Research and evaluate potential influencers

Once you have a clear idea of your goals and audience, you can start researching and evaluating potential influencers. You can use tools like BuzzSumo, Followerwonk, or HypeAuditor to find influencers based on keywords, topics, or niches. You can also look at your own network, employees, alumni, or customers for referrals or recommendations. When you evaluate influencers, you should consider their relevance, reach, engagement, and reputation. You want to find influencers who have a strong connection with your audience, a large and active following, high-quality and consistent content, and a positive and trustworthy image.

3 Reach out and build relationships

After you have a shortlist of influencers, you need to reach out and build relationships with them. You can contact them via email, social media, or phone, depending on their preference and availability. You should personalize your message and explain why you are interested in working with them, what value you can offer them, and what you expect from them. You should also be respectful, transparent, and professional. You want to establish a mutually beneficial partnership, not a one-time transaction. You should also follow up and maintain communication throughout the campaign.

4 Collaborate and co-create content

Once you have agreed on the terms and conditions of the collaboration, you can start co-creating content with the influencers. You should give them creative freedom and flexibility to produce content that resonates with their audience and reflects their voice and style. You should also provide them with guidelines, resources, and feedback to ensure alignment with your brand and goals. You can collaborate on various types of content, such as blog posts, videos, podcasts, webinars, or live events. You should also encourage them to use hashtags, links, or calls to action to drive traffic and conversions to your career site or landing page.

5 Monitor and measure results

The last step is to monitor and measure the results of your influencer marketing campaign. You should track and analyze the performance of the content, the engagement of the audience, and the impact on your recruitment goals. You can use tools like Google Analytics, SocialBlade, or InfluencerDB to measure metrics like impressions, views, clicks, shares, comments, likes, leads, or hires. You should also collect feedback from the influencers and the audience to identify what worked well and what can be improved. You should also thank the influencers and recognize their efforts and contributions.