How do you update and refresh your video testimonials to keep them relevant and engaging?

1 Review your existing videos

The first step is to review your existing video testimonials and see how they align with your current hiring goals, culture, and values. Are they still relevant, accurate, and diverse? Do they reflect the current challenges and opportunities in your industry and role? Do they showcase the benefits and impact of working for your company? If not, you may need to remove, edit, or replace some of them.

2 Plan your new content

The next step is to plan your new content and decide what kind of video testimonials you want to create. Do you want to feature employees from different teams, levels, and backgrounds? Do you want to highlight specific projects, achievements, or initiatives? Do you want to showcase your work environment, culture, and values? Do you want to address common questions or concerns from candidates? Think about what kind of stories and messages you want to convey and how they will appeal to your target audience.

3 Choose your format and style

The third step is to choose your format and style for your video testimonials. Do you want to use interviews, testimonials, or stories? Do you want to use a professional or casual tone? Do you want to use music, graphics, or subtitles? Do you want to use a short or long format? Think about what kind of format and style will suit your brand, purpose, and platform. For example, you may want to use a short and snappy format for social media, and a longer and more detailed format for your website or career page.

4 Record and edit your videos

The fourth step is to record and edit your videos. You can either hire a professional videographer or do it yourself with a smartphone or a camera. Either way, you need to ensure that the quality, lighting, and sound are clear and consistent. You also need to prepare your participants, give them clear instructions, and make them feel comfortable and confident. When editing your videos, you need to cut out any unnecessary or repetitive parts, add transitions and effects, and ensure that the videos are coherent and engaging.

5 Test and optimize your videos

The fifth step is to test and optimize your videos. You need to check how your videos perform on different platforms, devices, and browsers. You also need to measure how your videos affect your key metrics, such as views, clicks, shares, applications, and hires. You can use analytics tools, surveys, or feedback forms to gather data and insights. Based on the results, you can optimize your videos by changing the title, description, thumbnail, tags, or call to action.

6 Update and refresh your videos regularly

The final step is to update and refresh your videos regularly. You need to keep an eye on the trends, changes, and feedback in your industry, company, and audience. You also need to monitor the performance and relevance of your videos. You may need to add, remove, or modify some of your videos depending on the situation. You can also repurpose or reuse some of your videos for different platforms or purposes. The key is to keep your video testimonials fresh and engaging for your candidates.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?