The fourth step to maintaining relationships with candidates who were not selected is to measure and improve your efforts and results. You should not rely on your intuition or assumptions, but you should use data and feedback to evaluate your performance and impact. For example, you can track metrics, such as response rates, engagement rates, conversion rates, retention rates, and satisfaction rates, to see how well you are communicating, following up, re-engaging, and retaining your candidates. You can also solicit feedback, such as surveys, reviews, testimonials, or referrals, to see how satisfied and loyal your candidates are with your company and your recruitment process. You can use tools, such as CRM, ATS, or analytics software, to measure and improve your relationships with your candidates.
Maintaining relationships with candidates who were not selected for a job is not only a good practice, but also a strategic advantage for your sales recruitment training and success. By staying connected, you can build a talent pipeline, enhance your employer brand, foster referrals, and gain insights. By following these four steps, you can communicate, follow up, re-engage, and measure your relationships with your candidates effectively and efficiently.