Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Digital travel ad spend slows after several years of rapid growth
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Nov 8, 2024
The future of commerce media: United, Lyft, and the push for in-transit ads
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Nov 8, 2024
Pinterest reports revenue and user gains, but holiday forecast is lackluster
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Nov 8, 2024
3 ways AI is transforming CTV advertising
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Nov 8, 2024
Why large businesses are positioned for AI success and using customer data effectively | Sponsored Content
This article was contributed by Klaviyo.
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Nov 8, 2024
Smart TVs are the most popular CTV device in the US
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Nov 7, 2024
Social media has changed banks’ playing field—and they must adapt quickly
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Nov 7, 2024
What a second Trump presidency means for the payments industry
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Nov 7, 2024
US, China beauty slowdown hits Coty, Estée Lauder—but not e.l.f. Beauty
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Nov 7, 2024
The most popular US retail memberships
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Nov 6, 2024
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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About EMARKETER
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
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Learn More →TV
We track television (TV) as traditional media, including devices, broadcast and cable networks, programming, and viewership. Additionally, our advertising and ad spending coverage tracks the use of television to deliver advertisements to consumers and the amount of money spent on it, both off and ... online.Show MoreShow More