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EMARKETER

Global Media Intelligence 2024: Latin America

Report by Paul Briggs  |  Oct 30, 2024

The Global Media Intelligence Report 2024

A Deep Dive Into Consumer Media Habits Across 49 Markets

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Table of Contents
What’s Inside
Latin America in Perspective
Brazil
Mexico
Argentina
Chile
Colombia
Chart Overview by Country
Media Gallery
About This Report
How time spent with media, device ownership, and media adoption stacks up in Latin America.
Topics
Media Consumption
Latin America
Table of Contents
What’s Inside
Latin America in Perspective
Brazil
Mexico
Argentina
Chile
Colombia
Chart Overview by Country
Media Gallery

What’s Inside

The Latin America region of the Global Media Intelligence (GMI) Report includes poll results from Argentina, Brazil, Chile, Colombia, and Mexico. Click each link to view charts displaying the following metrics:

  • Average time spent with media
  • Video-on-demand (VOD) viewers
  • Social media/messaging users
  • Digital audio listeners
  • TV viewers
  • Traditional media users
  • Vlog/influencer viewers
  • Creator/influencer membership site users
  • Device ownership
  • Smart TV owners
  • Smartphone and tablet owners

Latin America in Perspective

Latin America dominated worldwide GMI rankings in terms of time spent with media, device ownership, and media adoption. It often led other regions globally by a wide margin.

The median age in Latin American countries in the GMI Report is relatively young, hence the region’s embrace of digital technology. Mexico has one of the youngest median ages in the world, 30.8 years, according to the Central Intelligence Agency’s (CIA’s) World Factbook. The country with the highest median age in GMI’s Latin American coverage is Chile, with 36.9 years.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. What’s Inside
  2. Latin America in Perspective
  3. Brazil
  1. Mexico
  2. Argentina
  3. Chile
  1. Colombia
  2. Chart Overview by Country
  3. Media Gallery

Charts in This Report

How the World Spends Its Time With Media (hrs:mins spent per day among internet users worldwide, by region, 2024)

authors

Paul Briggs

Contributors

Matteo Ceurvels
Vladimir de Leon
Chart Editor
Nikolai Dineros
Donte Gibson
Senior Charts Editor
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Ana Sazon
Chart Editor
Heather Sprung
Senior Editor
Matt Torpey
Senior Chart Editor
Johann Valderrama
Chart Editor
Emman Velasco
Chart Editor
Paul Verna
VP, Content
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