Forecasts
| Feb 8, 2024
Source: EMARKETER Forecast
Live programming’s appeal lies in its real-time nature, higher engagement, and communal viewing experience, making it ideal for advertisers. By using programmatic tools and multiscreen campaigns, brands can effectively reach diverse audiences across various live events like the Super Bowl and the Olympics.
Article
| Jun 21, 2024
The new system analyzes sensor data simultaneously rather than sequentially to improve accuracy. And the self-learning technology will improve over time and recognize behaviors, even if the store is remerchandised or items are misplaced. Earlier this year, Amazon revamped its Just Walk Out strategy and is licensing the tech to third-party retailers instead of installing it in new Amazon Fresh stores.
Article
| Aug 1, 2024
Our take: While none of the announcements felt as novel as in previous years, they laid a foundation for how Snap intends to simultaneously compete with and differentiate itself from its competitors. Snap generates nearly all of its revenues from advertising, but its ad business is much smaller than that of Meta or TikTok, at roughly $4.04 billion in 2024, per our estimates.
Article
| Sep 18, 2024
Ads that appear simultaneous to the content are more difficult for ad blockers to detect, which YouTube has been cracking down on more this year. Why it’s important: Intrusive ads may increase the chances of a viewer switching channels or potentially turning off the livestream altogether.
Article
| Aug 15, 2024
The automation of customer interactions previously handled by live customer service representatives is already saving the retail sector billions while simultaneously meeting consumer demand for fast, 24/7 support. However, traditional, rule-based bots have been associated with poor customer experiences. Retailers have turned to AI to improve their capabilities.
Report
| Jun 21, 2024
“People’s attention is very divided even when they are watching a show,” Benes said; more than three-quarters (77.2%) of the US population are second-screen users, according to our February 2024 forecast. Placement transparency and brand safety and suitability are the next biggest challenges to campaign measurement.
Article
| Sep 10, 2024
And NBCU’s offerings, which included a multiscreen view on Peacock and coverage by major NBC names like Kenan Thompson and Colin Jost received widespread praise. What it means: Live sports will continue to play an important role in the battle for CTV ad dollars.
Article
| Aug 13, 2024
“Advertisers should proceed by continuing to leverage third-party cookies where effective, while simultaneously accelerating the development and implementation of innovative, cookieless strategies,” said Gareth Cleevely, executive vice president of business strategy at Dentsu.
Article
| Jul 24, 2024
An inflation tourniquet: The Inflation Reduction Act simultaneously tackles climate change and inflation. Providing tax breaks on clean energy could boost consumer spending.
Article
| Aug 26, 2022
Key stat: 89.6% of US Gen Zers look at a second screen while watching any form of TV, per our February 2024 forecast. That’s more than any other generation. What it means: Gen Zers have the time and know-how to be more digitally active than older generations, relying on smartphones as a prominent source of communication and connectivity to online trends.
Article
| Jun 17, 2024
There are just so many different places that that role is being asked to go simultaneously, which means that's just very difficult to say, "Okay, you're going to find somebody who's good at all of those things and is being asked to do more and more every single year.". Marcus Johnson (00:39):. Hey gang, it's Tuesday, August 27th.
Audio
| Aug 27, 2024
On today's episode, we discuss the out-of-home (OOH) ad recovery, the influence of digital billboards, and how OOH can drive consumers to take action. "In Other News," we talk about YouTube TV letting folks watch four channels on one screen simultaneously and whether Netflix could soon be a destination for gamers. Tune in to the discussion with our analyst Ross Benes.
Audio
| Sep 12, 2022
It’s a vast pool of ad impressions for brands, while simultaneously generating new revenue streams for networks. The Power of Performance-Driven CTV Ads. The real reason CTV is such a game changer for advertisers is its marriage of the TV screen’s captivating format with the data-driven precision of performance marketing.
Article
| May 29, 2024
US consumers’ financial fragility is also the worst it’s been since 2013—meaning lending customers’ creditworthiness dropped as standards simultaneously tightened. Fear of application denials is costing banks lending customers. According to Bankrate, 15% of US consumers who haven’t applied for lending products since 2022 cited their fear of a denial.
Report
| Jun 20, 2024
Some 89.6% of Gen Zers in the US look at a second screen while watching any form of TV, per our forecast. They’re more likely to do so than any other generation, and the device is often their smartphone. Additionally, according to a March 2023 survey by HarrisX and Samba TV, 44% of Gen Zers have paused an ad on TV to then research the ad on their smartphone.
Report
| Jun 7, 2024
For context, we expect 64.6% of all US adult second-screeners will use social networks simultaneously this year. Video content preferences are shifting. Creator content is fueling social video usage. Whether people prefer creator content to TV is a complicated question. But there’s no doubt that creators have been crucial to social video’s growth. People watch more creator content than ever.
Report
| Aug 16, 2024
This method takes wire transfers’ benefits a step further, clearing, authorizing, and settling simultaneously in real time, anytime—while transparently automating recordkeeping and cutting costs. In 2022, payments accounted for more than 44% of global blockchain revenues, which are expected to reach $1.4 trillion by 2030, per Global Payments.
Report
| Feb 26, 2024
Our forecast for time spent with media has held relatively steady throughout 2024, but several important milestones are on the horizon.
Report
| Aug 7, 2024
We’ll likely see innovation that will make it easier to harvest data in a manner that simultaneously ensures user privacy. With the phaseout of third-party cookies, marketers are seeking new methods to connect with consumers through data while protecting privacy. One area to watch on this front is the use of data clean rooms offered by companies like Snowflake.
Report
| Jan 24, 2024
User expectations are changing, thanks to the simultaneous upgrading of established assistants, the entry of AI-first challengers, and emerging technologies like Apple’s rumored Vocal Actions. The feature could allow easy switching between AI assistants. This development is also intensifying market competition by increasing interoperability and expanding user choice.
Report
| Aug 21, 2024
Meta AI is powered by Llama 3, Meta’s newest and most powerful large language model, which was released simultaneously. Why it matters: Meta could be the dark horse in the generative AI war. Meta AI has a built-in audience. Fewer than half (43%) of US Facebook users need to use Meta AI at least once per month for it to be as big as market leader ChatGPT, per our estimates.
Article
| Apr 22, 2024
Smartphones will become “multiscreen” devices. Smartphones have long complemented TV viewing. With larger screens and multiple windows, this behavior could exist on one device. Sources. Comscore Inc. Counterpoint Technology Market. ResearchInternational Data Collection (IDC).
Report
| Dec 13, 2023
It was an admission that what they had before wasn't working quite as well because it was processing data sequentially and now it'll be able to process data simultaneously and become more accurate. (12:55):. But one of the interesting data points from its release was they noted that they have rolled out Just Walk Out technology in 170 third party locations, and that's not just in the US.
Audio
| Aug 14, 2024
Chart
| Jul 19, 2024
Source: EMARKETER