Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Social networks continue their climb as linear TV declines
Social video is chipping away at linear TV time spent
Video content preferences are shifting
Social video is reshaping linear TV advertising
What it all means
EMARKETER Interviews
Sources
Media Gallery
As the race to replace linear TV intensifies, the social networks and YouTube have emerged as strong contenders for its audiences and ad dollars. In 2025, both the number of US social network users and social video ad spending will surpass linear TV.
Key Question: How much of a rival is social media for linear TV audiences and ad dollars?
Key Stat: In 2025, there will be 236.4 million US monthly social network users, compared with 228.6 monthly linear TV viewers.
Here’s what’s in the full report
2files
Exportable files for easy reading, analysis and sharing.
6charts
Reliable data in simple displays for presentations and quick decision making.
2expert perspectives
Insights from industry and company leaders.
Table of Contents
Executive Summary
Social networks continue their climb as linear TV declines
Social video is chipping away at linear TV time spent
What’s Trending/Creator Spotlight powered by PRophet
CEO and Co-Founder/Host
Interviewed July 30, 2024
Social Networks and YouTube Are Strong Contenders for Shrinking Linear TV Audiences (millions of US YouTube viewers, social network users, and linear TV viewers, 2011-2025)
Social Networks and YouTube Are Strong Contenders for Shrinking Linear TV Audiences (millions of US YouTube viewers, social network users, and linear TV viewers, 2011-2025)
Social Networks and YouTube Are Strong Contenders for Shrinking Linear TV Audiences (millions of US YouTube viewers, social network users, and linear TV viewers, 2011-2025)
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry