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How should marketers capitalize on changes in the voice assistants market?
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About This Report
Voice assistant adoption continues to grow, but the pace has slowed. Gen Z and seniors are key growth drivers, while smartphones and smart speakers remain central to the ecosystem as innovation and fresh competition shake up the sector.
How should marketers capitalize on changes in the voice assistants market?
EMARKETER Interviews
Sources
Media Gallery
As voice assistants reshape digital interactions, marketers should understand the sector’s evolving user demographics and emerging capabilities. Insights on adoption trends and use cases will help inform strategies for voice-first engagement.
Key Question: How are evolving user demographics, advancing AI technologies, and changing device ecosystems shaping the future of voice assistants?
Key Stat: US voice assistant users will grow from 145.1 million in 2023 to 170.3 million in 2028, representing a compound annual growth rate (CAGR) of 3.3%. This steady growth underscores voice technology integration into consumers’ daily lives and signals expanding marketing opportunities.
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Table of Contents
Executive Summary
Voice assistant adoption continues to grow
The expanding universe of voice-enabled devices
Decoding voice assistant market growth patterns
The evolving intelligence of voice assistants
How should marketers capitalize on changes in the voice assistants market?
Accuracy Is Consumers' Leading Concern About Voice Assistants (% of US voice assistant users asked about their concerns/challenges using the tech, Feb 2024)
Accuracy Is Consumers' Leading Concern About Voice Assistants (% of US voice assistant users asked about their concerns/challenges using the tech, Feb 2024)
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