After posting the highest growth rate among last year’s top 10, Apple is up another 6% year-over-year as iPhones, AirPods, and MacBook sales keep growing at a healthy clip. Shein has supplanted top fashion retailers like Macy’s, Kohl’s, and Nordstrom. Shein has broken into the top 15 this holiday season.

You can tune in tomorrow to hang out with Sarah Lebow and VP of Content, Susie David Canyon, as well as analyst, Blake Droesch, as they discuss the battle for online dollars between the top 15 retailers.

In 1907, women make up 46% of the Finnish national parliament placing them in the top 15 countries in the world in terms of share of women in selected national parliaments. And in 2019, Finland's Sanna Marin created history by becoming the youngest head of government in the world at the age of 34. Finland, you're doing great. Thanks. Jasmine Enberg:.

They looked at affordability, quality of life and healthcare, and Virginia came out on top. It was close to the top 10, it was top 15 in all of those categories, but it was number one overall. Evelyn Mitchell:. Wow. Well, I did not know that when I chose to relocate here, but-. Marcus Johnson:. So just another what? 60, 70 years, you'll be great. Evelyn Mitchell:. Yeah, exactly. Marcus Johnson:.

Our estimates show that Twitter isn't in the top 15 companies by US digital ad revenues. So if you went down the list of the top US digital ad revenues by company, you get to 15 companies before you would reach Twitter. It's behind Pinterest, it's behind Roku, it's behind Snapchat, and it's just 0.6% of the market. It's more on par with Yelp and Instacart than it is with Facebook or Google.

A guide to the retail mobile app features consumers value the most, and a ranking of how 10 leading US multicategory retailers stack up.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss points of tension around Trader Joe's and other cult grocery brands. Then for "Pop-Up Rankings," we rank the top four private label grocery brands people go out of their way for—and why. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor.

So yeah, it's been downloaded some 4 million times in January according to Sensor Tower, but it did rank somewhere in the top 15 most popular entertainment apps in both app stores on most days. And last year it had 7 million US downloads, 24 million worldwide. But yeah, whether that number stalls or keeps going, we shall see.

Argentina surpassed the Latin American average by 15 minutes, positioning the country near the top of regional rankings. Smartphone ownership in Argentina was nearly universal. Some 98.0% of respondents reported owning a smartphone, making Argentina the second-lowest ranked country in the region for smartphone penetration.

Some of the leading types of content that Gen Z users (ages 15 to 26) searched for on social media in the prior month include tutorials/how-tos, trends, and celebrities/creators, according to our September 2023 Gen Z Social Media User survey. Hispanic users will make up the second-largest share on X (formerly Twitter) this year, at 27.3%.

It's not in the top 15, so I don't know where to find [inaudible 00:30:08]-. Marcus Johnson:. Thank goodness. It was too busy already. Wow. Is Tokyo number one. Ethan Cramer-Flood:. Good guess. Tokyo was number two back in 1950. No, no, no. You're correct. Tokyo was number two back in 1950 and today it is number one. That stayed at the top the whole time. Marcus Johnson:. Who's two and three?

Among the top 15 US ecommerce retailers, Walmart will land near the middle of the pack, at sixth place, in terms of its ecommerce growth rate. Disruption, Integration, and Leverage. Walmart’s deep roots in physical retail give it some real omnichannel advantages over Amazon.

The long-term outlook remains uncertain due to potential economic slowdowns and election-year volatility, raising questions about whether these figures are leading indicators of continued strength. If July’s ad spending data is part of a trend—and the 15-month streak implies that it is—then the rest of 2024 could be a prime time to invest, though flexibility will be needed if the market shifts.

Instagram, YouTube, and TikTok all have different audiences: YouTube is the top platform for watching creator content among males ages 15 to 26, and Shorts also tends to attract more male than female Gen Zers, per our survey. But video is the one thing all three top creator platforms have in common, so marketers should take a video-first approach to better align with consumer behavior.

For the youngest Gen Zers (ages 15 to 17), retailer stores were the top channel. Millennials take the lead on social shopping. Millennials were almost twice as likely to buy new clothing and footwear products via social media platforms than the average and about 12 percentage points more likely to buy accessories through social commerce. Brand-owned channels stand out.

The caveat: Apple Intelligence features will be available in beta but limited to iPhone 15 Pro, iPhone 15 Pro Max, and iPads and Macs with M1 processors and later. Key takeaway: AI personalization is Apple’s strategy.

Our seventh annual study reveals which of the 15 biggest US banks lead in mobile app innovation—a significant factor in attracting mobile-forward Gen Z—based on an exclusive survey of which features 1,895 mobile banking users value most.

Our US B2B martech spending estimates are based on an analysis of 50 data points from 37 sources, including macro-level economic conditions; historical trends of the martech market; reported revenues from major martech providers; estimates from other research firms; and 15 cumulative interviews with top martech executives and experts.

For context, Nielsen found that US audiences spent just under 15 billion hours watching the top 10 most-watched original, acquired under a license, and movie titles during the week of November 13, 2023. Wide CTV adoption, device proliferation, new acronyms and an abundance of streaming services have added to the complexity of media planning by obfuscating the actual behavior.

Sending direct messages is a top use case for Snapchat users ages 15 to 24, used by roughly 63% of respondents in the month before our July 2023 “US Gen Z Social Media” survey. Yes, but: Investors and advertisers will continue to bucket Snapchat with larger social media companies like Meta.

The top-ranked 500 podcasts capture almost half of all US podcast ad spend. 46.0% of US podcast ad spend went to the top 500 podcasts in Q1 2024, according to Magellan data. That’s up from 37.0% in Q1 2023. 30.0% of ad spend went to the next 2,500 ranked podcasts, which is the same share as in 2023. 24.0% of ad spend went to lower-ranked podcasts, down from 33.0% in 2023.

Influencer marketing is becoming a need-to-have for payment brands’ marketing teams. While not without risks, it’s key to building awareness and creating relationships with young consumers.

Gen Zers are more likely to watch long videos (clips over 90 seconds) on TikTok, which is also currently testing 15-minute videos. But YouTube placed first overall. TikTok leads Instagram in livestreaming. But it’s YouTube that takes the top spot. Gen Zers still flock to TikTok for short-form video.

This increase will derive from a 15-minute boost in daily time spent with digital media, which will offset a 9-minute decline in time spent with traditional media. At the top line, long-running trends will sustain. Growth in time spent with digital is slowing, but it is still enough to make up for traditional media’s losses.

Canada’s click-and-collect buyer growth tops our rankings among the countries we forecast. It’s a key option for consumers in Canada who prefer speedier order fulfillment and want to avoid home-delivery costs.